📌 Core Information
🔹 Job Title: Client Marketing Lead – Americas
🔹 Company: Aviva
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic and tactical marketing support across all distribution channels
- Constructing a regional marketing platform and delivering a multi-faceted marketing plan
- Collaborating with the broader marketing team to align regional marketing with the Americas strategy
- Bringing local industry and client knowledge to strategic discussions
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on delivering commercially aligned marketing activity and content.
📋 Key Responsibilities
✅ Construct and deliver a multi-faceted marketing plan, including:
- Production and distribution of digital and print content
- Campaigns, client support, events, webinars, email communications, and media fulfillment
- Working with the broader marketing team to align regional marketing with the Americas strategy
- Bringing local industry and client knowledge to strategic discussions
ASSUMPTION: The role involves a mix of independent work and collaboration with the broader marketing team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in an asset management marketing role, ideally with project management skills
Required Skills:
- Up-to-date knowledge of relevant investment markets and products
- Understanding of client types and role profiles
- Regulatory knowledge and understanding of compliance requirements
- Experience of briefing media and design agencies, with a good understanding of the design, print, and production process
- Confidence and initiative to solve problems and work with the team to improve processes, systems, and marketing output
Preferred Skills:
- Experience working in a hybrid or remote environment
- Fluency in Spanish or Portuguese
ASSUMPTION: While not explicitly stated, experience in the insurance or asset management industry is likely beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Marketing Director role in Toronto)
Benefits:
- Compelling rewards package including base compensation, annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities
- Career development opportunities and competitive vacation package
- Employee-driven programs focused on diversity, equity, and inclusion
- Corporate wellness programs to support physical and mental health
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director role in Toronto, considering the experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva is a leading Insurance, Wealth & Retirement business, operating in multiple countries worldwide
Company Size: Aviva has 24,980 employees globally, making it a large enterprise
Founded: 1696 (Aviva was founded as the Hand in Hand Fire and Life Insurance Society)
Company Description:
- Aviva is a leading provider of life, health, and general insurance, as well as asset management services
- The company offers a range of products and services to both individual and corporate customers
- Aviva is committed to being a responsible business, focusing on sustainability and contributing positively to society
Company Specialties:
- Retirement
- Investments
- Insurance
- Health
- Insurtech
- Protection
- and Wealth
Company Website: http://www.aviva.com
ASSUMPTION: Aviva's large size and global presence offer opportunities for career growth and exposure to diverse markets.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Marketing, Americas
Reporting Structure: The Client Marketing Lead – Americas will report to the Head of Marketing, Americas and manage a team of marketing professionals
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential to grow into a more senior role within the marketing department or take on additional responsibilities
- Opportunities to work on cross-functional projects and collaborate with other departments
- Aviva's large size and global presence offer opportunities for international assignments or transfers
ASSUMPTION: Given Aviva's size and global presence, there are likely numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Aviva's Toronto office is a modern, collaborative workspace designed to facilitate productivity and innovation
Office Location(s): 80 Fenchurch Street, London, EC3M 4AE, GB (Global Headquarters); Toronto, Ontario, Canada (Americas Headquarters)
Geographic Context:
- Toronto is a multicultural city with a vibrant business community and a strong financial services industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational opportunities
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Head of Marketing, Americas
Key Assessment Areas:
- Marketing strategy and planning
- Project management and execution
- Regulatory knowledge and compliance
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Aviva's business and the role's requirements
- Prepare examples of successful marketing campaigns or projects you've led
ATS Keywords: Marketing strategy, project management, investment markets, client understanding, regulatory compliance, media briefing, design understanding, problem-solving, process improvement
ASSUMPTION: Aviva's large size and global presence may result in a more structured and formal interview process compared to smaller companies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and region.
👔 Cultural Fit Considerations
Company Values:
- Customer first
- One global team
- Never stop improving
- Do the right thing
Work Style:
- Collaborative and inclusive
- Results-driven and accountable
- Adaptable and resilient
Self-Assessment Questions:
- How do you demonstrate Aviva's customer-first value in your work?
- Can you provide an example of a time when you had to adapt to significant changes in a project or work environment?
- How do you approach collaboration and knowledge-sharing with team members?
ASSUMPTION: Aviva's large size and global presence may result in a more diverse and inclusive work environment compared to smaller companies.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Navigating a large, global organization and building effective working relationships with various stakeholders
- Adapting to a hybrid work arrangement and balancing on-site and remote work
- Operating in a highly regulated industry and ensuring compliance with relevant laws and regulations
ASSUMPTION: The hybrid work arrangement may present unique challenges related to communication, collaboration, and work-life balance.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a broader scope and more strategic focus, with responsibility for managing a team and driving regional marketing strategy
- In the asset management industry, marketing roles often require a strong understanding of investment products and regulatory compliance
- Career progression from this role could include moving into a more senior marketing position, such as Vice President of Marketing or Chief Marketing Officer
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company size, industry, and region.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new investment product
- Conducting market research to identify trends and opportunities in the Americas investment market
- Managing a team to create and distribute marketing content, including digital and print materials, webinars, and events
ASSUMPTION: The specific projects and initiatives undertaken in this role will depend on the company's strategic priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into Aviva's overall marketing strategy and business objectives?
- What are the key priorities for the first 90 days in this role?
- How does Aviva support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
- How does Aviva's hybrid work arrangement support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns or projects you've led
- Follow up with a thank-you note within 24 hours of your interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
