📌 Core Information
🔹 Job Title: Client Marketing Lead – Americas
🔹 Company: Aviva Investors
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Strategic and tactical marketing support across all distribution channels
- Construction and delivery of a multi-faceted marketing plan
- Collaboration with the broader marketing team to align regional marketing platform
- Bringing local industry and client knowledge to strategic discussions
- Commercially aligned marketing activity and content targeting wealth, insurance, and institutional audiences
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on regional market knowledge and client understanding.
📋 Key Responsibilities
✅ Construct and deliver a multi-faceted marketing plan, including:
- Production and distribution of digital and print content
- Campaigns, client support, events, webinars, email communications, and media fulfillment
- Collaboration with the broader marketing team to align regional marketing platform
- Bringing local industry and client knowledge to strategic discussions
- Construction and delivery of commercially aligned marketing activity and content
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on delivering high-quality marketing outputs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in an asset management marketing role, ideally with project management skills
Required Skills:
- Up-to-date knowledge of relevant investment markets and products
- Understanding of client types and role profiles
- Regulatory knowledge and understanding of compliance requirements
- Experience of briefing media and design agencies
- Good understanding of the design, print, and production process
- Confidence and initiative to solve problems and improve processes
Preferred Skills:
- Experience working in a hybrid or remote work environment
- Fluency in Spanish or Portuguese
ASSUMPTION: Candidates should have a strong background in asset management marketing, with a focus on project management and client understanding.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a Marketing Lead role in Toronto)
Benefits:
- Compelling rewards package including base compensation, annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities
- Outstanding career development opportunities
- Competitive vacation package with the option to purchase 5 extra days off per year
- Employee-driven programs focused on gender, LGBTQ+, origins, diversity, and inclusion
- Corporate wellness programs to support employees' physical and mental health
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role in Toronto, with consideration for the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Aviva Investors operates in the financial services industry, specializing in asset management. The global asset management industry is highly competitive and dynamic, with a strong focus on investment performance and client satisfaction.
Company Size: Aviva Investors has 1,001-5,000 employees, making it a mid-sized company. This size allows for a balance between a structured work environment and opportunities for growth and innovation.
Founded: Aviva Investors was founded in 2008, making it a relatively young company in the asset management industry. Despite its youth, Aviva Investors has established itself as a significant player in the global asset management landscape.
Company Description:
- Aviva Investors is a global asset management company that chooses integration as its core principle
- The company works closely with its clients to understand their investment aspirations and concerns, aiming to deliver meaningful outcomes
- Aviva Investors integrates its business around its clients, focusing on their goals, values, and the experience they have when working with the company
Company Specialties:
- Real estate, fixed income, equity, multi-asset, alternative investments, multi-strategy, global investment solutions, real assets, sustainable investing, ESG, responsible investing, liquidity, insurance, and pensions
Company Website: www.avivainvestors.com
ASSUMPTION: Aviva Investors' focus on integration and client-centric approach sets it apart in the competitive asset management industry.
📊 Role Analysis
Career Level: This role is at the senior management level, with a focus on strategic decision-making and team leadership
Reporting Structure: The Client Marketing Lead – Americas reports directly to the Marketing Director and works closely with the broader marketing team
Work Arrangement: This role operates on a hybrid basis, with employees spending around 50% of their time in the office and the rest working remotely
Growth Opportunities:
- Potential career progression into a more senior marketing role within Aviva Investors or the broader Aviva group
- Opportunities to work on high-profile projects and collaborate with diverse teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers strong growth potential, with opportunities to develop both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Aviva Investors' Toronto office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 100 King St W, Suite 4900, Toronto, Ontario M5X 2A2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant business environment, offering a high quality of life and numerous amenities
- The city is home to a diverse range of industries, including finance, technology, and healthcare
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The work schedule is flexible, with a focus on results and outcomes rather than strict hours
ASSUMPTION: The hybrid work arrangement offers a balance between the structure and collaboration of an office environment and the flexibility and autonomy of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Marketing and project management skills
- Industry and client knowledge
- Regulatory understanding and compliance
- Problem-solving and initiative
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Demonstrate your understanding of the asset management industry and Aviva Investors' unique approach
- Prepare examples of your past marketing campaigns and their outcomes
ATS Keywords: Marketing Lead, Asset Management, Project Management, Client Marketing, Marketing Strategy, Campaign Management, Content Distribution, Media Fulfillment, Hybrid Work
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and project management skills and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Content management systems (e.g., WordPress, Drupal)
- Design and production tools (e.g., Adobe Creative Suite, Canva)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing technology stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Collaboration
- Expertise
- Innovation
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality outcomes
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of the asset management industry and its regulatory environment?
- Are you comfortable working in a hybrid or remote work environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Aviva Investors values a diverse and inclusive work environment, with a strong focus on collaboration and expertise.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a hybrid work environment and balancing remote and in-office work
- Navigating a competitive and dynamic global asset management industry
- Keeping up with regulatory changes and their impact on marketing activities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a deep understanding of the asset management industry.
📈 Similar Roles Comparison
- This role is similar to other Marketing Lead positions in the asset management industry, with a focus on strategic decision-making and team leadership
- However, this role has a specific focus on the Americas region, requiring a strong understanding of the local market and client base
- Career progression in this role may lead to more senior marketing positions within Aviva Investors or the broader Aviva group
ASSUMPTION: While this role shares similarities with other Marketing Lead positions, its regional focus and company-specific context make it unique.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new investment product
- Collaborating with the global marketing team to create and distribute thought leadership content
- Managing client events and webinars, including logistics, speaker coordination, and promotion
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Client Marketing Lead – Americas might work on, but the specific projects may vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Aviva Investors in the Americas?
- What are the key priorities for the first 90 days in this role?
- How does Aviva Investors support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and flexible working arrangements?
- How does Aviva Investors foster a diverse and inclusive work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and project management experience
- Prepare examples of your past marketing campaigns and their outcomes
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
