🔹 Job Title: Client Marketing Manager
🔹 Company: Colibri Group
🔹 Location: 1 Remote
🔹 Job Type: Full Time
🔹 Category: Professional Training and Coaching
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and customer-centric communication.
✅ Own and implement the customer retention marketing strategy across the lifecycle, from onboarding to renewal.
✅ Design and execute customer lifecycle campaigns that drive engagement, upsells, and cross-sells.
✅ Partner with Sales and Client Success to increase customer satisfaction and renewals through segmentation, personalization, and targeted communications.
✅ Develop and deliver customer education programs, including onboarding sequences, content updates, and regulatory news.
✅ Use a mix of marketing channels to deliver the right message to the right customer at the right time, improving adoption, reducing churn, and maximizing value.
✅ Build and manage customer advocacy programs, including referrals, testimonials, product advocates, and case studies.
✅ Lead engagement initiatives such as customer advisory boards, virtual/in-person events, and loyalty programs.
✅ Collaborate with Client Success, Product Management, and Customer Insights to manage customer feedback loops and integrate insights into marketing and product strategies.
✅ Work with Customer Insights to develop and execute regular NPS and Voice-of-Customer (VOC) programs.
✅ Identify and nurture brand advocates who can serve as case study participants, speakers, and community champions.
✅ Analyze customer retention metrics, engagement trends, and campaign performance to optimize marketing strategies.
✅ Use insights from customer data to create targeted initiatives that improve adoption, retention, and expansion.
✅ Work closely with Marketing and Sales to ensure seamless customer communications and prevent disjointed messaging.
✅ Track and report on key customer marketing KPIs such as churn rate, retention rate, NPS, and CLV.
✅ Develop and manage automated customer touchpoints using email marketing and CRM tools.
✅ Maintain engagement and advocacy programs, continuously identifying and recruiting new advocates.
✅ Conduct customer satisfaction surveys to collect insights that drive business improvements.
✅ Create marketing content for Customer Success teams to support at-risk customers.
✅ Provide product feedback from advocates to inform Product Management, Client Success, and Sales teams.
ASSUMPTION: This role requires a strong focus on customer-centric communication, data analysis, and collaboration with cross-functional teams to drive customer engagement and retention.
Education: Bachelor’s degree in marketing, communications, business, or a related field.
Experience: Minimum two (2) years of experience in B2B marketing, retention marketing, or lifecycle marketing. Previous experience in Customer Service, Client Success, or Account Management is a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: Strong communication skills, both written and verbal, are essential for success in this role, as well as the ability to work independently and collaborate effectively with cross-functional teams.
Salary Range: $70,000 - $100,000 per year (Based on industry standards for a mid-level marketing role in a remote setting)
Benefits:
Working Hours: Full-time, with occasional travel (less than 10%) for client events or conferences
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
Industry: Colibri Group operates in the professional training and coaching industry, focusing on providing exceptional education solutions for licensing, continuing education, test preparation, and career readiness.
Company Size: Colibri Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Colibri Group was founded in 1999 and has since grown to become a leading provider of professional education solutions.
Company Description:
Company Specialties:
Company Website: http://www.colibrigroup.com
ASSUMPTION: Colibri Group's focus on professional education and career development creates an environment that values continuous learning and growth.
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and tactical execution, as well as experience in B2B marketing or a related field.
Reporting Structure: The Client Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including Sales, Client Success, Product Management, and Customer Insights.
Work Arrangement: This role is fully remote, with occasional travel required for client events or conferences.
Growth Opportunities:
ASSUMPTION: The fully remote work arrangement allows for a flexible work-life balance, while occasional travel provides opportunities for in-person collaboration and networking.
Office Type: Fully Remote
Office Location(s): The Client Marketing Manager will work remotely from their home office or preferred location.
Geographic Context:
Work Schedule: Full-time, with occasional travel (less than 10%) for client events or conferences
ASSUMPTION: The fully remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer lifecycle marketing, email marketing, push notifications, webinars, social communities, data analysis, customer advocacy, community building, marketing automation, CRM tools, customer satisfaction, copywriting, strategic thinking, interpersonal skills, Microsoft Office
ASSUMPTION: Colibri Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
ASSUMPTION: Familiarity with HubSpot and SalesForce is preferred, but not required. The Client Marketing Manager will be expected to learn and use these tools effectively in their day-to-day work.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Colibri Group's customer-centric and collaborative culture values employees who are passionate about customer success, strong communicators, and effective team players.
ASSUMPTION: The Client Marketing Manager must be proactive, adaptable, and able to manage multiple priorities and deadlines effectively to succeed in this role.
ASSUMPTION: The Client Marketing Manager role is unique within Colibri Group, requiring a blend of strategic thinking, data analysis, and customer-centric communication skills.
ASSUMPTION: These sample projects demonstrate the Client Marketing Manager's ability to develop and execute strategic marketing initiatives that drive customer engagement, retention, and advocacy.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.