Client Marketing Strategy Director

📌 Core Information

🔹 Job Title: Client Marketing Strategy Director

🔹 Company: Bright Horizons Family Solutions

🔹 Location: Newton, Massachusetts

🔹 Job Type: Hybrid (On-site and Remote)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Newton, MA headquarters) required

🚀 Job Overview

Key aspects of this role include:

• Leading marketing asset strategy and development for client-facing teams
• Cross-functional collaboration with internal teams to create high-impact marketing materials
• End-to-end project management of marketing asset development
• Data-driven decision making to optimize asset effectiveness and measure performance
• Ensuring brand and messaging consistency across all marketing materials
• Stakeholder engagement with sales, account management, and leadership teams
• Resource allocation and prioritization of marketing projects based on business impact
• Innovation and implementation of best practices to drive continuous improvement

ASSUMPTION: This role requires a strong background in marketing or brand strategy, with a focus on cross-functional collaboration and data-driven decision making.

📋 Key Responsibilities

✅ Lead marketing asset strategy and development for client-facing teams

✅ Collaborate cross-functionally with internal teams to create high-impact marketing materials

✅ Manage marketing asset development projects from ideation to execution

✅ Utilize analytics and insights to inform marketing strategies and measure performance

✅ Ensure brand and messaging consistency across all marketing materials

✅ Engage with stakeholders to understand marketing needs and deliver tailored solutions

✅ Prioritize marketing projects based on business impact and available resources

✅ Stay ahead of marketing trends and implement best practices for continuous improvement

ASSUMPTION: This role requires strong project management skills, with the ability to lead projects and take initiative on ideas with minimal supervision.

🎯 Required Qualifications

Education: Bachelor's Degree in Marketing, Brand, or related field - Required

Experience: 10 years of marketing, brand, and project management experience - Required

Required Skills:

• Proven track record in marketing or brand strategy
• Strong project management skills
• Data-driven decision making
• Excellent communication and collaboration skills
• Ability to work effectively under pressure
• High standards for quality and attention to detail
• Strong organizational skills
• Proficient in Microsoft Office, Excel, and Outlook

Preferred Skills:

• Master's Degree
• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction
• Strong cross-functional communications skillset
• Results-oriented and highly motivated
• Thrives in a team environment as well as in an individual setting
• Adaptable and able to adjust quickly to changing priorities

ASSUMPTION: Candidates with a Master's Degree and experience in Salesforce and creative direction may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated, based on industry standards for a Director-level role in Marketing)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Working Hours: Full-time, 40 hours per week (Hybrid role, requiring on-site work at Newton, MA headquarters)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in Marketing, with 10+ years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Bright Horizons operates in the Education Administration Programs industry, focusing on high-quality education and child care services for families and employers worldwide.

Company Size: Bright Horizons has 10,001+ employees, making it a large organization with extensive resources and opportunities for growth.

Founded: 1986, with over 35 years of experience in providing education and care services.

Company Description:

• Bright Horizons offers a range of services, including child care and early education, back-up care, educational advising, tuition assistance, college coaching, workforce consulting, and pet care.
• The company serves more than 1,000 top employers, supporting employees, advancing careers, and maximizing performance.
• Bright Horizons is committed to providing high-quality, innovative solutions that meet the evolving needs of families and employers.

Company Specialties:

• Child Care and Early Education
• Back-Up Child Care
• Back-Up Adult/Elder Care
• Educational Advising
• Tuition Assistance
• College Coaching
• Workforce Consulting
• Employee and Employer Benefits
• Pet Care

Company Website: http://www.brighthorizons.com

ASSUMPTION: Bright Horizons is a well-established company with a strong reputation in the education and care services industry.

📊 Role Analysis

Career Level: This role is at the Director level, requiring strategic thinking, leadership, and extensive experience in marketing.

Reporting Structure: The Client Marketing Strategy Director will report directly to the Vice President of Marketing.

Work Arrangement: This is a hybrid role, requiring on-site work at the Newton, MA headquarters. The number of on-site days per week is not specified.

Growth Opportunities:

• Potential advancement to a Vice President or higher-level marketing role within the organization
• Expansion of responsibilities based on business needs and performance
• Opportunities to work on diverse projects and collaborate with various teams

ASSUMPTION: Bright Horizons offers growth opportunities for motivated and high-performing employees.

🌍 Location & Work Environment

Office Type: Bright Horizons has a hybrid work environment, with on-site work required at the Newton, MA headquarters.

Office Location(s): 2 Wells Avenue, Newton, Massachusetts 02459, US

Geographic Context:

• Newton, Massachusetts, is a suburban city located approximately 7 miles west of Boston, offering a mix of urban and rural environments.
• The area has a diverse population and a strong sense of community.
• Newton is home to several educational institutions and businesses, providing ample opportunities for networking and professional growth.

Work Schedule: Full-time, 40 hours per week, with a hybrid work arrangement requiring on-site work at the Newton, MA headquarters.

ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring regular on-site collaboration and communication with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth behavioral and skills-based interviews with the hiring manager and team members
• Final round interview with the Vice President of Marketing
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing strategy and planning skills
• Cross-functional collaboration and communication
• Project management and organizational skills
• Data-driven decision making and analytical skills
• Cultural fit and alignment with Bright Horizons' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
• Demonstrate your understanding of Bright Horizons' services and target audience
• Prepare examples of your marketing strategy, project management, and data-driven decision-making skills
• Research the company and be ready to discuss how your background and skills align with the role and Bright Horizons' mission

ATS Keywords: Marketing Strategy, Brand Management, Project Management, Data-Driven Decision Making, Cross-Functional Collaboration, Marketing Assets, Client-Facing Teams, Stakeholder Engagement, Resource Allocation, Marketing Trends, Best Practices

ASSUMPTION: Bright Horizons uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce and Salesforce Marketing Cloud
• Print-on-demand systems
• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Passion for people
• Integrity and respect
• Continuous learning and improvement
• Collaboration and teamwork
• Accountability and results-driven

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and communication
• Data-driven decision making and analytics
• Results-oriented and focused on delivering high-quality work
• Adaptable and able to adjust quickly to changing priorities

Self-Assessment Questions:

• Do you have a passion for people and a commitment to providing high-quality education and care services?
• Are you comfortable working in a fast-paced, dynamic environment and adjusting to changing priorities?
• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you results-oriented and committed to delivering high-quality work consistently?
• Do you have strong communication skills and the ability to engage with stakeholders effectively?

ASSUMPTION: Bright Horizons values candidates who align with their company values and work style, as well as those who demonstrate a strong commitment to their mission and a passion for their services.

⚠️ Potential Challenges

• Balancing multiple projects and priorities in a fast-paced environment
• Managing stakeholder expectations and ensuring alignment with business objectives
• Keeping up with marketing trends and best practices in a rapidly evolving industry
• Adapting to changes in company priorities and strategic direction
• Working effectively in a hybrid work environment, balancing on-site and remote work

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• Compared to other marketing director roles, this position focuses more on client-facing teams and stakeholder engagement
• Bright Horizons' industry (Education Administration Programs) requires a strong understanding of education and care services, as well as the unique needs of families and employers
• Career path comparison: This role can lead to advancement to a Vice President or higher-level marketing role within the organization, with potential opportunities in other departments or regions

ASSUMPTION: Understanding the unique aspects of this role and Bright Horizons' industry can help applicants tailor their application and prepare for interviews.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new back-up care service for employers
• Creating and implementing a brand refresh for Bright Horizons' child care and early education centers
• Conducting market research and analysis to identify trends and opportunities in the education and care services industry

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Client Marketing Strategy Director may be involved in, from campaign development to market research and analysis.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments and teams within Bright Horizons?
• What are the most challenging aspects of working in a hybrid environment, and how does Bright Horizons support its employees in this regard?
• What opportunities are there for growth and development within the marketing department and the organization as a whole?
• How does Bright Horizons measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and allows you to gain valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.brighthorizons.com/us/en/job/JR-120552/Client-Marketing-Strategy-Director
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and achievements
• Prepare examples of your marketing strategy, project management, and data-driven decision-making skills
• Research the company and be ready to discuss how your background and skills align with the role and Bright Horizons' mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.