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Clinical Marketing Manager - CAS

Medtronic
Full-time
On-site
Mounds View, Minnesota, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Clinical Marketing Manager - CAS

πŸ”Ή Company: Medtronic

πŸ”Ή Location: Mounds View, Minnesota, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Medical Equipment Manufacturing

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Serving as a key contributor to the global Cardiac Ablation strategy and marketing execution
  • Focusing on clinical marketing activities to promote new and existing clinical data
  • Creating sales messaging and objection handling strategies
  • Leading cross-functional teams to execute multi-channel clinical messaging deliverables
  • Maximizing opportunities to publicize new data releases at major scientific and professional conferences

ASSUMPTION: This role requires a deep understanding of electrophysiology and clinical data to effectively drive marketing strategies and influence stakeholders.

πŸ“‹ Key Responsibilities

βœ… Gain deep understanding of EP product and clinical data (CAS and competitive) to support commercialization of products in the EP portfolio

βœ… Partner with Clinical, Medical Affairs, Scientific Affairs, and R&D teams to help identify strategic and tactical data needs and messaging

βœ… Develop and launch clinical marketing deliverables, including clinical brochures, clinical summaries, digital communications, and symposia content

βœ… Build strong relationships with physicians, including Key Opinion Leaders, to gain insight into clinical data needs and communicate on CAS clinical data

βœ… Effectively work cross-functionally to generate evidence plans to include claims matrices and substantiation plan with a high level of collaboration to ensure global teams are aligned to strategy, messaging, and defined KPIs

βœ… Maximize opportunities to publicize new data releases at major scientific and professional conferences

βœ… Educate commercial organization on clinical data, summary, and trends

ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management skills to ensure deliverables are met.

🎯 Required Qualifications

Education: Bachelor’s degree in engineering, science, business, clinical, or related healthcare/biomedical field

Experience: 7+ years of work experience in marketing, strategy, business, and/or sales operations, with 5 years of experience required for an advanced degree

Required Skills:

  • Excellent project management skills
  • Ability to drive communications strategies and influence stakeholders
  • Strong business acumen
  • Proven ability to work cross-functionally
  • Excellent presentation skills
  • Ability to define and utilize a broad range of research techniques to identify and address customer insights on clinical data

Preferred Skills:

  • Proven business acumen
  • Strong presentation skills
  • Experience defining and utilizing a broad range of research techniques to identify and address customer insights on clinical data
  • Ability to travel up to 30% including internationally
  • Electrophysiology experience
  • Ability to create and sustain relationship development/collaboration with a broad set of stakeholders
  • Clinical and/or product marketing experience

ASSUMPTION: While not explicitly stated, a strong background in clinical marketing and data analysis is highly preferred for this role.

πŸ’° Compensation & Benefits

Salary Range: $132,800 - $199,200 per year

Benefits:

  • Health, Dental, and Vision Insurance
  • Health Savings Account
  • Healthcare Flexible Spending Account
  • Life Insurance
  • Long-term Disability Leave
  • Dependent Daycare Spending Account
  • Tuition Assistance/Reimbursement
  • Incentive Plans
  • 401(k) Plan Plus Employer Contribution and Match
  • Short-term Disability
  • Paid Time Off
  • Paid Holidays
  • Employee Stock Purchase Plan
  • Employee Assistance Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the information given in the job description and is an estimate. Actual compensation may vary based on factors such as experience, education, and market conditions.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees

Founded: 1949 (as a division of Minnesota Mining and Manufacturing Company)

Company Description:

  • Medtronic is a global leader in medical technology, services, and solutions
  • They are committed to alleviating pain, restoring health, and extending life through innovative medical technologies
  • Their mission is to lead global healthcare technology and boldly attack the most challenging health problems facing humanity

Company Specialties:

  • Cardiac and Vascular Devices
  • Neuromodulation
  • Diabetes Management
  • Respiratory and Monitoring Solutions
  • Minimally Invasive Therapies

Company Website: www.medtronic.com

ASSUMPTION: Medtronic is a well-established company with a strong global presence and a reputation for innovation in the medical technology industry.

πŸ“Š Role Analysis

Career Level: Mid-level to senior role, with potential for growth in a large organization

Reporting Structure: This role reports directly to the Global Clinical Marketing Director for Cardiac Ablation Solutions

Work Arrangement: On-site, with potential for international travel up to 30% of the time

Growth Opportunities:

  • Potential to work on high-impact projects and drive significant business growth
  • Opportunity to gain experience in a global role and work with diverse teams
  • Potential to advance within the organization as the company continues to grow and expand

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Medtronic's size and global presence.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, collaborative work environment

Office Location(s): Mounds View, Minnesota, United States

Geographic Context:

  • Minnesota is known for its strong healthcare industry and is home to many medical technology companies
  • The Twin Cities area, where Medtronic is based, offers a high quality of life with a mix of urban and suburban living
  • The area is also home to a diverse range of cultural attractions, recreational opportunities, and a vibrant arts scene

Work Schedule: Full-time, with potential for flexible hours and remote work arrangements for specific projects or team needs

ASSUMPTION: The location of this role offers a unique blend of urban and suburban living, with easy access to cultural attractions and recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth behavioral and technical interviews with cross-functional team members
  • Final interview with the Global Clinical Marketing Director for Cardiac Ablation Solutions

Key Assessment Areas:

  • Clinical marketing expertise and knowledge of electrophysiology
  • Ability to work cross-functionally and influence stakeholders
  • Strong project management skills
  • Excellent communication and presentation skills
  • Ability to analyze and interpret clinical data

Application Tips:

  • Highlight relevant clinical marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with Medtronic's mission and values
  • Prepare for behavioral interview questions that focus on your ability to work cross-functionally and drive results
  • Be ready to discuss your understanding of the electrophysiology market and competitive landscape
  • Demonstrate your ability to think strategically and develop data-driven marketing plans

ATS Keywords: Clinical Marketing, Electrophysiology, Project Management, Data Analysis, Cross-functional Collaboration, Market Research, Sales Messaging, Clinical Data, Product Launch, Stakeholder Influence, Key Opinion Leader Engagement, Communication Strategies, Healthcare/Biomedical Knowledge, Strategic Planning, Clinical Evidence, Commercialization

ASSUMPTION: The interview process for this role is likely to be comprehensive, given the critical nature of the position and the need for a strong fit with the company's culture and mission.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • PowerPoint
  • Excel
  • CRM software (e.g., Salesforce, Veeva)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Clinical trial management software (e.g., Medrio, Medidata)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the organization's standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Innovation
  • Collaboration
  • Accountability
  • Sustainability

Work Style:

  • Medtronic values a fast-paced, dynamic work environment
  • The company encourages collaboration, innovation, and continuous learning
  • Employees are expected to be proactive, results-driven, and able to work effectively in a matrix organization

Self-Assessment Questions:

  • How do your personal values align with Medtronic's core values?
  • Are you comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams?
  • Do you have experience working in a matrix organization and driving results through cross-functional collaboration?

ASSUMPTION: Medtronic values a strong cultural fit, and candidates who demonstrate a clear understanding of the company's mission, values, and work style are more likely to succeed in the role.

⚠️ Potential Challenges

  • The role requires a deep understanding of electrophysiology and clinical data, which may have a steep learning curve for candidates without relevant experience
  • The role involves a high degree of collaboration with various teams, which may present challenges in managing multiple priorities and stakeholders
  • The role may require international travel, which can be demanding and may impact work-life balance
  • The role is based in Minnesota, which may present challenges for candidates who prefer warmer climates or have personal or family commitments in other locations

ASSUMPTION: While this role offers many exciting opportunities, it also presents several challenges that candidates should carefully consider before applying.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on clinical marketing for electrophysiology products within a large, global medical technology company
  • Similar roles may be found in other medical device or pharmaceutical companies, but may have different focuses or scopes
  • Career progression in this role may lead to opportunities in global marketing, product management, or other strategic roles within the organization

ASSUMPTION: While this role is unique, it shares similarities with other marketing and product management roles in the medical technology industry, and candidates with relevant experience in these areas may find the transition to this role smoother.

πŸ“ Sample Projects

  • Developing a comprehensive clinical marketing plan for a new electrophysiology product launch
  • Creating a clinical data summary and claims matrix for a portfolio of cardiac ablation devices
  • Leading a cross-functional team to execute a multi-channel clinical messaging campaign for a major scientific conference

ASSUMPTION: These sample projects illustrate the types of initiatives the Clinical Marketing Manager may be expected to lead, but the specific projects may vary depending on the organization's priorities and market needs.

❓ Key Questions to Ask During Interview

  • Can you describe the current clinical landscape for electrophysiology and the competitive dynamics in this space?
  • How does this role fit into the overall global Cardiac Ablation strategy, and what are the key priorities for the first 90 days?
  • What are the most significant challenges facing the Cardiac Ablation Solutions team, and how can this role help address them?
  • How does Medtronic support the professional development and growth of its employees, particularly in roles like this one?
  • What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the organization?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and helps you better understand the organization's priorities and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant clinical marketing experience and achievements
  • Write a cover letter that demonstrates your understanding of the role and your fit with Medtronic's mission and values
  • Prepare for behavioral interview questions that focus on your ability to work cross-functionally and drive results
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.