📌 Core Information
🔹 Job Title: Clubs and Societies Marketing Manager
🔹 Company: The Ohio State University
🔹 Location: Columbus Campus, University Square North (1031)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and directing strategic marketing and communication plans for 150+ alumni clubs and societies.
- Collaborating with volunteer leaders, regional engagement officers, and society liaisons to understand needs and provide consultation.
- Boosting engagement and fundraising efforts through targeted strategies and content recommendations.
- Managing multiple projects simultaneously, meeting deadlines, and maintaining quality standards.
- Analyzing the effectiveness of marketing efforts and adapting approaches based on results.
ASSUMPTION: This role requires a high degree of independence, strategic thought, and strong judgment to accomplish objectives effectively.
📋 Key Responsibilities
✅ Partner with club and society leaders to understand their needs and provide marketing and communications consultation.
✅ Build collaborative relationships with volunteer leaders and stakeholders to support growth and engagement.
✅ Develop and direct implementation of outreach strategies to support growth and engagement for high-performing clubs and societies.
✅ Proof and edit content proposed by club/society volunteers and manage the review and approval process for all marketing/communication pieces.
✅ Set KPIs, track performance, and provide regular reports analyzing the effectiveness of marketing efforts.
✅ Establish and maintain quality standards, deployment schedules, submission criteria, and deadlines for marketing projects.
✅ Manage multiple databases and file sharing systems, including email list servs and inventory of creative assets.
✅ Collaborate with colleagues across the university’s community of practices to ensure consistent branding and messaging.
ASSUMPTION: This role involves a high level of multitasking, attention to detail, and adaptability to manage various projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and experience.
Experience: Four (4) years of relevant professional experience in marketing, communications, journalism, business, or a similar field.
Required Skills:
- Excellent project management and organizational skills.
- Exceptional communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms such as Salesforce Marketing Cloud, Drupal CMS, Adobe Creative Suite, and Google Analytics.
- Ability to work collaboratively with cross-functional groups.
- Creative thinking and problem-solving abilities.
Preferred Skills:
- Six (6) years of relevant experience.
- Experience in higher education or nonprofit sectors.
- Direct work experience in a large and complex organization with a variety of partners and stakeholders.
ASSUMPTION: While six years of experience is preferred, candidates with four years of relevant experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
Salary Range: $73,000 - $73,000 (The budget for this position is up to $73,000.00. The offer for this position will be based on internal equity and the candidate's qualifications.)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Tuition Assistance
- Retirement Options
Working Hours: 40 hours per week, First Shift
ASSUMPTION: The salary range provided is based on the budget for this position and may be subject to change based on the candidate's qualifications and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: The Ohio State University was founded in 1870.
Company Description:
- The Ohio State University is a large, public research university located in Columbus, Ohio.
- It is known for its comprehensive academic offerings, extensive research programs, and strong athletic tradition.
- The university is committed to creating a culture that inspires an exceptionally multifaceted and talented team and acting with kindness, respect, and integrity at all times.
Company Specialties:
- Research
- Education
- Athletics
Company Website: The Ohio State University
ASSUMPTION: The Ohio State University is a large and complex organization with a wide range of departments and stakeholders. This role will require strong collaboration and communication skills to navigate this environment effectively.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Associate Director of Marketing Strategy and Management
Work Arrangement: On-site, full-time position with a 40-hour workweek and first shift hours.
Growth Opportunities:
- Potential advancement to a senior marketing role within the university.
- Opportunities to work on high-impact projects and collaborate with various stakeholders.
- Access to professional development and training opportunities through the Office of Advancement.
ASSUMPTION: This role offers opportunities for professional growth and development within the university's marketing and communications department.
🌍 Location & Work Environment
Office Type: On-site, university campus
Office Location(s): University Square North (1031), Columbus Campus
Geographic Context:
- Columbus, Ohio, is the state capital and the largest city in Ohio.
- The city is known for its vibrant arts and culture scene, diverse neighborhoods, and numerous parks and green spaces.
- The Columbus Campus of The Ohio State University is located in the heart of the city, offering easy access to amenities and attractions.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The on-site work environment at The Ohio State University offers a collaborative and dynamic atmosphere, with opportunities to engage with a diverse range of stakeholders and colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the university's career portal.
- Phone or video screen with the hiring manager or a member of the HR team.
- In-person or virtual interview with the hiring manager and other key stakeholders.
- Background check and reference checks for final candidates.
Key Assessment Areas:
- Marketing and communications skills and experience.
- Project management and organizational skills.
- Collaboration and communication skills.
- Cultural fit and alignment with the university's shared values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the university's mission, values, and the specific needs of the alumni clubs and societies.
- Prepare examples of your marketing and communications work, including strategies, content, and results.
- Be ready to discuss your approach to project management, collaboration, and problem-solving in a university setting.
ATS Keywords: Marketing, Communications, Project Management, Digital Marketing, Strategic Planning, Content Generation, Alumni Relations, University, Higher Education
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and communications skills, project management abilities, and cultural fit within the university.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Drupal CMS
- Adobe Creative Suite
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Respect
- Integrity
- Excellence
- Inclusion
Work Style:
- Collaborative
- Dynamic
- Fast-paced
- Adaptable
- Creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with a diverse range of stakeholders and managing multiple projects simultaneously?
- Do you have a strong attention to detail and a commitment to maintaining quality standards?
- Are you able to adapt your communication style to suit different audiences and contexts?
- Do you share The Ohio State University's commitment to kindness, respect, and integrity in all interactions?
ASSUMPTION: Successful candidates for this role will demonstrate strong alignment with the university's values and work style, as well as a commitment to fostering a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and adaptability.
- Working in a large and complex organization may present unique challenges and opportunities for growth and development.
- The role may require occasional work outside of regular business hours to meet project deadlines or attend events.
- The university's decentralized structure may necessitate strong collaboration and communication skills to navigate various departments and stakeholders.
ASSUMPTION: While this role presents unique challenges, it also offers opportunities for professional growth and development within the university's marketing and communications department.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing and communications for alumni clubs and societies within a large university setting.
- Compared to marketing roles in other industries, this position requires a strong understanding of higher education and nonprofit sectors, as well as the ability to work effectively with volunteer leaders and stakeholders.
- Career progression in this role may lead to senior marketing positions within the university or related organizations, with opportunities to specialize in specific areas of interest.
ASSUMPTION: This role offers a unique opportunity to apply marketing and communications skills in a higher education setting, with potential for career growth and development within the university.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to boost engagement and fundraising for a high-performing alumni club or society.
- Creating and managing a content calendar for multiple alumni clubs and societies, ensuring consistent branding and messaging across various platforms.
- Collaborating with regional engagement officers and society liaisons to refine target audiences for digital marketing efforts and develop journeys based on Continuum phases.
ASSUMPTION: These sample projects demonstrate the range of marketing and communications responsibilities for this role, highlighting the need for strong project management, collaboration, and adaptability skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and communications strategy for The Ohio State University Alumni Association?
- What are the most significant challenges facing the alumni clubs and societies, and how can this role address them?
- How does the university support the professional development and growth of its marketing and communications team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the university foster a positive and inclusive work environment, and what role does this position play in maintaining that culture?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the organization's needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of the university's mission, values, and the specific needs of the alumni clubs and societies.
- Prepare examples of your marketing and communications work, including strategies, content, and results, to showcase your abilities and accomplishments.
- Be ready to discuss your approach to project management, collaboration, and problem-solving in a university setting during your interview.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
