Cluster Digital Marketing

📌 Core Information

🔹 Job Title: Cluster Digital Marketing

🔹 Company: AccorHotel

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Elevating Accor's online presence and driving direct bookings
• Amplifying brand awareness and enhancing online reputation
• Leveraging guest feedback to increase direct sales and bolster B2B efforts
• Collaborating with internal departments and external stakeholders
• Reporting directly to the Sales and Marketing Director and General Managers

ASSUMPTION: This role requires a dynamic and results-oriented individual with a strong background in digital marketing and communications within the hospitality, travel, or lifestyle industry.

📋 Key Responsibilities

✅ Develop and implement digital marketing strategies to increase brand awareness and drive direct bookings

✅ Manage and optimize listings on Online Travel Agent (OTA) platforms

✅ Monitor and analyze performance using analytics tools and adjust strategies accordingly

✅ Collaborate with internal departments and external stakeholders to ensure consistent branding and messaging

✅ Travel to Accor's ships during the cruise season to understand the product and guests

ASSUMPTION: This role requires a proactive and solution-oriented individual who can find workarounds for obstacles and achieve desired KPIs through innovative solutions.

🎯 Required Qualifications

Education: Bachelor's degree from a recognized university

Experience: A minimum of 3-5 years of proven experience in a similar Digital Marketing and Communications role within the hospitality, travel, or lifestyle industry

Required Skills:

• Fluency in Arabic and English (written and spoken)
• Solid working understanding and hands-on experience with social media management platforms and strategies
• Familiarity with online advertising platforms (e.g., Google Ads, social media advertising)
• Ability to manage and optimize listings on OTA platforms
• Experience with website content management systems
• Proficiency in analytics tools (e.g., Google Analytics)

Preferred Skills:

• Proficiency in additional languages
• Experience with CRM systems
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of digital marketing tools and strategies are preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for a Digital Marketing Manager in the hospitality industry in Cairo, Egypt, the estimated salary range is between EGP 25,000 - EGP 40,000 per month.

Benefits:

• Flexible hybrid work arrangement
• Opportunity to travel to Accor's ships during the cruise season
• Competitive benefits package (not specified)

Working Hours: Full-time position with standard working hours, but may require flexibility due to the nature of the role and travel requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 100 countries. They operate in the hospitality industry, offering a wide range of hotel brands and services.

Company Size: Accor has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world.

Company Description:

• Accor offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts
• The company is dedicated to suit all desires and needs, reimagining hospitality and inspiring new ways to experience the world
• Accor is committed to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all

Company Specialties:

• Hospitality and catering
• Hotel management and operations
• Brand development and marketing

Company Website: https://www.group.accor.com

ASSUMPTION: Accor's large size and global presence provide opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing and communications within the hospitality industry.

Reporting Structure: The Cluster Digital Marketing Manager will report directly to the Sales and Marketing Director and the General Managers of Accor's ships, while also maintaining close coordination with Accor's cluster department heads.

Work Arrangement: This is a hybrid role with a flexible work arrangement, requiring travel to Accor's ships during the cruise season.

Growth Opportunities:

• Potential to work on various digital marketing campaigns across different Accor brands
• Opportunity to develop skills in hospitality marketing and management
• Possibility to progress to a more senior role within Accor's digital marketing team

ASSUMPTION: This role offers opportunities for career growth and development within Accor's digital marketing team and the broader hospitality industry.

🌍 Location & Work Environment

Office Type: Accor's office in Zamalek, Cairo, offers a modern and collaborative work environment.

Office Location(s): Zamalek, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, offering a vibrant and multicultural work environment
• The city is known for its rich history, cultural attractions, and bustling business scene
• Cairo's strategic location in the Middle East provides opportunities for regional travel and collaboration

Work Schedule: The work schedule for this role is flexible, with a hybrid work arrangement that combines on-site work at Accor's office in Zamalek and travel to Accor's ships during the cruise season.

ASSUMPTION: The hybrid work arrangement and flexible work schedule provide a good balance between office collaboration and remote work, allowing for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Sales and Marketing Director and General Managers to discuss the role and Accor's digital marketing strategy
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Language proficiency in Arabic and English
• Problem-solving and proactivity
• Collaboration and teamwork
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to the role
• Provide specific examples of your achievements in digital marketing campaigns and projects
• Demonstrate your understanding of the hospitality industry and Accor's digital marketing strategy
• Showcase your problem-solving skills and ability to find innovative solutions

ATS Keywords: Digital Marketing, Communications, Social Media Management, Online Advertising, OTA Management, Content Management, Analytics, Problem Solving, Collaboration, Proactivity, Hospitality, Travel, Lifestyle Industry

ASSUMPTION: Accor's recruitment process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Online advertising platforms (e.g., Google Ads, Facebook Ads)
• Website content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Passion for service and achievement
• Innovation and creativity
• Collaboration and teamwork
• Respect and integrity
• Excellence and professionalism

Work Style:

• Dynamic and results-oriented
• Proactive and solution-oriented
• Collaborative and team-focused
• Adaptable and flexible
• Creative and innovative

Self-Assessment Questions:

• Do you have a passion for digital marketing and a desire to drive results?
• Are you proactive and able to find innovative solutions to challenges?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you adaptable and able to balance multiple priorities and projects?

ASSUMPTION: Accor values a dynamic and results-oriented work style, with a focus on collaboration, innovation, and excellence.

⚠️ Potential Challenges

• Managing multiple brands and digital marketing campaigns simultaneously
• Balancing on-site work at Accor's office and travel to Accor's ships during the cruise season
• Adapting to a fast-paced and ever-changing digital marketing landscape
• Collaborating with various internal departments and external stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles in the hospitality industry, this role offers a unique opportunity to work across multiple brands and collaborate with various internal departments and external stakeholders
• Accor's global presence provides opportunities for regional and international travel and collaboration
• This role offers a clear career path within Accor's digital marketing team and the broader hospitality industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the hospitality industry, with a focus on collaboration, innovation, and growth.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement
• Optimizing Accor's listings on OTA platforms to improve visibility and drive direct bookings
• Analyzing website performance using analytics tools and making data-driven recommendations to improve user experience and conversions

ASSUMPTION: These sample projects demonstrate the range of digital marketing activities required for this role and provide insight into the types of tasks and responsibilities involved.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into Accor's overall digital marketing strategy?
• What opportunities are there for professional development and growth within Accor's digital marketing team?
• How does Accor support work-life balance for employees in this role?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to the role
• Prepare examples of your achievements in digital marketing campaigns and projects
• Demonstrate your understanding of the hospitality industry and Accor's digital marketing strategy
• Follow up with Accor's recruitment team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.