Cluster Digital Marketing

📌 Core Information

🔹 Job Title: Cluster Digital Marketing

🔹 Company: AccorHotel

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Zamalek, Cairo office with travel to ships)

🚀 Job Overview

Key aspects of this role include:

• Elevating online presence and driving direct bookings
• Amplifying brand awareness and enhancing online reputation
• Leveraging guest feedback to increase direct sales and bolster B2B efforts
• Collaborating with internal departments and external stakeholders
• Proactive problem-solving and innovative solutions

ASSUMPTION: This role requires a dynamic and results-oriented individual with a strong background in digital marketing and communications within the hospitality or travel industry.

📋 Key Responsibilities

✅ Amplify brand awareness through effective digital marketing strategies

✅ Enhance online reputation by managing and optimizing listings on OTA platforms

✅ Leverage guest feedback to drive direct sales and improve overall guest experience

✅ Collaborate with internal departments and external stakeholders to achieve desired KPIs

✅ Proactively find workarounds for obstacles and achieve desired KPIs through innovative solutions

✅ Maintain close coordination with Accor's cluster department heads and report to the Sales and Marketing Director and General Managers of our ships

ASSUMPTION: The role may require occasional travel to ships to understand the product and guests better.

🎯 Required Qualifications

Education: Bachelor's degree from a recognized university

Experience: A minimum of 3-5 years of proven experience in a similar Digital Marketing and Communications role within the hospitality, travel, or lifestyle industry

Required Skills:

• Fluency in Arabic and English (written and spoken)
• Solid working understanding and hands-on experience with social media management platforms and strategies
• Experience with online advertising platforms (e.g., Google Ads, social media advertising)
• Familiarity with analytics tools (e.g., Google Analytics) to track performance
• Strong problem-solving and proactivity skills
• Excellent collaboration skills and teamwork

Preferred Skills:

• Proficiency in additional languages
• Experience with website content management systems
• Familiarity with managing and optimizing listings on OTA platforms (e.g., Expedia, Booking.com)

ASSUMPTION: Candidates with experience in the hospitality or travel industry and a strong digital marketing background are highly encouraged to apply.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level digital marketing role in Cairo, Egypt ranges between EGP 25,000 - 40,000 per month. The exact salary will depend on the candidate's experience and qualifications.

Benefits:

• Flexible hybrid work arrangement
• Opportunities for travel to ships to understand the product and guests
• Working for a global hospitality leader with extensive career growth opportunities

Working Hours: Full-time position with standard office hours, plus occasional travel to ships as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large organization with over 10,000 employees globally. This size offers numerous opportunities for career growth and development.

Founded: AccorHotel was founded in 1967 and has since grown into a leading global hospitality company.

Company Description:

• AccorHotel is a world-leading hospitality company with over 5,600 properties across 110 countries
• The company offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels
• AccorHotel is committed to making positive impact both locally and globally, ensuring hospitality benefits not only the few but all

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse range of hotel brands offer unique opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suited for a mid-level digital marketing professional with 3-5 years of experience in the hospitality or travel industry.

Reporting Structure: The Cluster Digital Marketing Manager will report directly to the Sales and Marketing Director and the General Managers of our ships, while also maintaining close coordination with Accor's cluster department heads.

Work Arrangement: This is a hybrid role based in the office in Zamalek, Cairo, with occasional travel to ships required throughout the cruise season.

Growth Opportunities:

• Potential for career advancement within AccorHotel's extensive global network
• Opportunities to work on various digital marketing campaigns and projects
• Exposure to diverse teams and stakeholders, fostering professional development

ASSUMPTION: The hybrid work arrangement and opportunities for travel to ships provide unique growth and learning experiences for the right candidate.

🌍 Location & Work Environment

Office Type: Modern office space in Zamalek, Cairo

Office Location(s): Zamalek, Cairo

Geographic Context:

• Cairo is the capital and largest city of Egypt, offering a vibrant cultural scene and rich history
• The Zamalek district is known for its upscale neighborhoods, cultural attractions, and proximity to the Nile River
• Cairo's diverse economy offers numerous opportunities for professional growth and development

Work Schedule: Standard office hours with occasional travel to ships as needed

ASSUMPTION: The hybrid work arrangement and opportunities for travel to ships provide a dynamic and engaging work environment for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Sales and Marketing Director and/or General Managers
• Final decision and offer

Key Assessment Areas:

• Digital marketing expertise and experience
• Language proficiency in Arabic and English
• Problem-solving and proactivity skills
• Collaboration and teamwork abilities
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
• Demonstrate your understanding of the hospitality industry and AccorHotel's unique offerings
• Prepare examples of your past digital marketing campaigns and their outcomes

ATS Keywords: Digital Marketing, Communications, Social Media, Online Advertising, OTA Management, Analytics, Problem Solving, Collaboration, Proactivity, Brand Awareness, Online Reputation, Guest Feedback, Direct Sales, B2B Marketing, Team Player

ASSUMPTION: AccorHotel's application process may vary, and candidates should be prepared to demonstrate their digital marketing expertise and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Online advertising platforms (e.g., Google Ads, Facebook Ads)
• Website content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on AccorHotel's current digital marketing stack.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Dynamic and results-oriented
• Proactive and solution-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with AccorHotel's company values, particularly in demonstrating respect, integrity, and commitment?
• Are you comfortable working in a hybrid environment with occasional travel to ships?
• Do you possess a dynamic and proactive work style, with a strong focus on collaboration and teamwork?

ASSUMPTION: AccorHotel values candidates who demonstrate a strong cultural fit and alignment with the company's core values.

⚠️ Potential Challenges

• Occasional travel to ships may be required, which could disrupt personal schedules
• The role may involve managing multiple stakeholders, requiring strong communication and collaboration skills
• Candidates may face competition from other experienced digital marketing professionals in the hospitality industry
• Keeping up with the latest digital marketing trends and technologies may require continuous learning and adaptation

ASSUMPTION: The right candidate will be able to overcome these challenges and thrive in this dynamic and engaging role.

📈 Similar Roles Comparison

• Compared to other digital marketing roles in the hospitality industry, this position offers a unique blend of brand awareness, online reputation management, and guest feedback leveraging
• AccorHotel's extensive global presence provides opportunities for career growth and development not available in smaller organizations
• This role may offer more exposure to B2B marketing efforts compared to similar roles focused solely on consumer-facing digital marketing

ASSUMPTION: Candidates should research similar roles in the hospitality industry to better understand the unique opportunities and challenges this position offers.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Optimizing OTA listings to improve online visibility and drive direct bookings
• Analyzing guest feedback to identify trends and opportunities for improving the overall guest experience

ASSUMPTION: The specific projects assigned to the Cluster Digital Marketing Manager may vary depending on AccorHotel's current marketing priorities and objectives.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other departments and external stakeholders?
• What are the most significant challenges facing the digital marketing efforts for AccorHotel's cruise ships?
• What opportunities exist for professional growth and development within AccorHotel?
• How does AccorHotel support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and commitment to AccorHotel's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
• Prepare examples of your past digital marketing campaigns and their outcomes
• Follow up with AccorHotel one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.