Cluster Digital Marketing Manager

📌 Core Information

🔹 Job Title: Cluster Digital Marketing Manager

🔹 Company: AccorHotel

🔹 Location: Jaipur, Rajasthan, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing and communications plans for the hotel and its profit centers.
• Managing external communications, media relations, and local partnerships.
• Collaborating with various departments and stakeholders to ensure consistent branding and messaging.
• Overseeing the production of marketing collateral and representing the hotel in media and events.

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Define and implement marketing and communications plans for the hotel and its profit centers at various levels (place, area, country, international, B2B, B2C).

✅ Implement actions from marketing and communications plans and produce or supervise the production of marketing materials.

✅ Increase the hotel's exposure in external communications networks and build relationships with the press and local media.

✅ Set up and manage a sponsoring and local partnerships policy.

✅ Collaborate with E-commerce to update them on communication actions and work closely with Food & Beverage teams for hotel promotions.

✅ Manage internal communication, PR activities, and online and print collateral management.

✅ Maintain long-term relationships with external clients and suppliers and ensure open communication with employees.

✅ Coordinate global initiatives and manage information in a sensitive and confidential manner.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong leadership and communication skills.

🎯 Required Qualifications

Education: Diploma or Degree specializing in Marketing or Communications

Experience: At least 4 years of relevant working experience

Required Skills:

• Charisma, presence, and natural authority
• Open-minded attitude, enquiring mind, and cultural adaptability
• Creative, proactive, and team spirit
• Good sense of organization and ability to prioritize
• Fluent English (written and spoken)
• Results-driven and excellent writing skills

Preferred Skills:

• Experience in the hospitality industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the hospitality industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for a Marketing Manager in Jaipur)

Benefits:

• Competitive salary package
• Performance-based bonuses
• Employee discounts on hotel stays and F&B
• Learning and development opportunities
• Health insurance and wellness programs

Working Hours: Full-time (40 hours per week, may include weekends and evenings based on hotel operations)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in Jaipur, Rajasthan. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and diverse experiences.

Founded: Accor was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.

Company Description:

• AccorHotel is committed to providing exceptional hospitality experiences for guests worldwide.
• The company offers a diverse range of hotel brands, from luxury five-star palaces to smart economy hotels, and full-service resorts.
• AccorHotel is dedicated to making a positive impact locally and globally, ensuring hospitality benefits all.

Company Specialties:

• Hospitality and catering services
• Hotel management and operations
• Branding and marketing
• Loyalty programs and customer relationships

Company Website: https://www.group.accor.com/

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong communication skills.

Reporting Structure: The Cluster Digital Marketing Manager reports directly to the Hotel Manager or a regional marketing director.

Work Arrangement: This role is on-site, requiring regular presence at the hotel and potential travel to other properties within the cluster.

Growth Opportunities:

• Progression to regional or area marketing roles
• Expansion into other aspects of hotel management or corporate roles
• Development of leadership and management skills

ASSUMPTION: Successful candidates in this role may have opportunities to grow within AccorHotel's extensive network of hotels and brands.

🌍 Location & Work Environment

Office Type: On-site at the hotel property

Office Location(s): Jaipur, Rajasthan, India

Geographic Context:

• Jaipur is the capital and largest city of the Indian state of Rajasthan.
• The city is known for its historic sites, including the City Palace and Hawa Mahal.
• Jaipur offers a mix of traditional Indian culture and modern urban living.

Work Schedule: Full-time, with potential flexibility for remote work on specific tasks or projects.

ASSUMPTION: Jaipur's vibrant cultural scene and historic significance may appeal to candidates interested in experiencing Indian heritage while working in a dynamic urban environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Hotel Manager or regional marketing director
• Final interview or assessment with senior leadership

Key Assessment Areas:

• Marketing and communications strategy
• Stakeholder management and communication skills
• Cultural awareness and adaptability
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and communications experience, with a focus on strategy development and execution.
• Demonstrate strong leadership and team management skills in your resume and interview.
• Showcase your understanding of the hospitality industry and AccorHotel's brand values.
• Prepare examples of successful marketing campaigns or projects you've led in the past.

ATS Keywords: Marketing strategy, communications plan, stakeholder management, hotel marketing, brand awareness, campaign execution, team leadership, hospitality industry

ASSUMPTION: AccorHotel's application process may vary depending on the specific property or region, but generally follows a structured interview process focusing on relevant skills and experiences.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Zoho CRM)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The specific tools and technologies used may vary depending on the property and regional requirements.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Customer-focused and service-oriented

Self-Assessment Questions:

• Do you align with AccorHotel's core values, and can you provide examples of how you've demonstrated these values in your past experiences?
• Are you comfortable working in a dynamic, multicultural environment, and can you adapt your communication style to suit different audiences?
• Do you have a proven track record of leading teams and driving results in a fast-paced, competitive industry?

ASSUMPTION: AccorHotel places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company's core values and work style.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Adapting to a dynamic and ever-changing hospitality industry
• Balancing strategic planning with day-to-day tactical execution
• Working in a high-pressure, customer-facing environment
• Potential travel requirements for cluster or regional responsibilities

ASSUMPTION: These challenges are common in hospitality marketing roles and require strong leadership, adaptability, and effective communication skills to overcome.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position focuses more on cluster-level strategy and may require less day-to-day tactical execution.
• In the hospitality industry, marketing roles often involve a strong focus on customer experience and brand consistency across multiple touchpoints.
• Career progression in AccorHotel may involve moving into regional or corporate marketing roles, or expanding into other aspects of hotel management.

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on cluster-level strategy and hospitality-specific requirements sets it apart.

📝 Sample Projects

• Developing and implementing a marketing and communications plan for a new hotel opening within the cluster
• Managing a rebranding campaign for an existing property, including updates to visual identity, messaging, and collateral
• Collaborating with regional marketing teams to create and execute targeted promotions for specific hotel profit centers

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Cluster Digital Marketing Manager role, requiring strong leadership, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the hotel cluster and region?
• What are the key priorities for this role in the first 90 days?
• How does AccorHotel support the professional development and growth of its marketing managers?
• What are the most significant challenges facing the hotel cluster, and how can this role address them?
• How does AccorHotel foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: These interview questions help candidates better understand the role's strategic importance, priorities, and growth opportunities, as well as the company's approach to marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and communications experience, with a focus on strategy development and execution.
• Prepare a cover letter that demonstrates your understanding of the hospitality industry and AccorHotel's brand values.
• Prepare examples of successful marketing campaigns or projects you've led in the past.
• Follow up with the HR department two weeks after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.