Cluster Director of Marketing

📌 Core Information

🔹 Job Title: Cluster Director of Marketing

🔹 Company: Kempinski Hotels

🔹 Location: Croatia - Savudrija

🔹 Job Type: Permanent - Full Time

🔹 Category: Sales & Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and implementing marketing plans to position the hotel as a market leader
• Managing marketing budgets and ensuring campaign ROI
• Overseeing collateral creation, direct marketing, and content management
• Coordinating advertising, photography, and brand compliance
• Collaborating with internal departments and external agencies

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Strategy & Budget: Create and implement the hotel's media and marketing plan, coordinate with agencies, determine campaign ROI, and manage the marketing budget.

✅ Collateral, Direct Marketing & Content Management: Oversee creation and production of collaterals, plan and create promotions, conduct market analysis, oversee direct marketing, maintain guest database, and ensure hotel information is updated on relevant platforms.

✅ Advertising/Photography: Plan and direct photoshootings, implement advertising plan, ensure picture storage and distribution, and maintain photo rights.

✅ Brand: Ensure compliance with Corporate Identity guidelines, act as brand custodian, and maintain updates of corporate marketing guidelines.

✅ General: Communicate and coordinate with internal departments and external agencies, contribute to inter-hotel learning, participate in promotional events, follow sales and marketing results, and keep informed about market trends and competition.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong leadership and organizational skills.

🎯 Required Qualifications

Education: Bachelor’s or similar degree from an accredited college or university with a major in Tourism/Hotel Management and sound training in the international luxury hotel business management.

Experience: At least five years of experience as a Marketing Manager with international experience in comparable positions and sound training in various departments in international luxury hotels.

Required Skills:

• Analytical thinking
• Very good executive competence
• Ability to motivate and supervise employees
• Administration skills
• Planning and organizational skills

Preferred Skills:

• Proficiency in Croatian and Slovenian
• Additional language skills

ASSUMPTION: Given the luxury hotel sector and international scope, candidates should have a strong background in marketing, excellent communication skills, and cultural sensitivity.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on industry standards for a Marketing Director in the luxury hotel sector in Croatia)

Benefits:

• Competitive benefits package
• Opportunities for career growth within the Kempinski Hotels group
• Working in a luxurious and dynamic environment

Working Hours: Full-time position, with flexible hours based on business needs

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically luxury hotel management

Company Size: 10,001+ employees, providing ample opportunities for career growth and development

Founded: 1897, with a rich history and established reputation in the luxury hospitality sector

Company Description:

• Founded in Germany, Kempinski Hotels is a global leader in luxury hospitality
• Operates in many of the world's most well-known cities and resorts
• Synonymous with distinctive luxury, impeccable service, and exceptional facilities

Company Specialties:

• Luxury hotel management and operations
• Branding and marketing in the luxury hospitality sector
• Culinary excellence and exceptional guest experiences

Company Website: www.kempinski.com

ASSUMPTION: Kempinski Hotels is a well-established and reputable company in the luxury hospitality industry, offering a global platform for career growth and development.

📊 Role Analysis

Career Level: Mid to senior-level marketing role, with potential for growth and progression within the company

Reporting Structure: Reports directly to the General Manager (GM)

Work Arrangement: Full-time, on-site position, with flexible hours based on business needs

Growth Opportunities:

• Progression to regional or global marketing roles within Kempinski Hotels
• Expanding skills and expertise in luxury hotel marketing and management
• Networking opportunities with industry professionals and colleagues

ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hotel marketing and management, with potential for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Luxury hotel resort in Savudrija, Croatia

Office Location(s): Kempinski Hotel Adriatic, Savudrija, Croatia

Geographic Context:

• Savudrija is a coastal town in western Istria, Croatia
• Known for its beautiful beaches, clear waters, and Mediterranean climate
• Close proximity to the Slovenian border, offering easy access to nearby attractions

Work Schedule: Full-time, with flexible hours based on business needs, including evenings and weekends as required

ASSUMPTION: The work environment is luxurious and dynamic, with a focus on providing exceptional guest experiences in a beautiful coastal setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interviews with the General Manager and other department heads
• Final interview with the Regional Director of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and ROI analysis
• Brand management and compliance
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
• Demonstrate your understanding of the luxury hotel sector and Kempinski Hotels' brand
• Prepare examples of successful marketing campaigns or projects you've led in the past

ATS Keywords: Marketing Director, Marketing Manager, Luxury Hotel Marketing, Brand Management, Campaign ROI, Marketing Strategy, Direct Marketing, Advertising, Hotel Marketing

ASSUMPTION: The application process is likely to be competitive, with a focus on assessing the candidate's marketing skills, experience, and cultural fit within the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for excellence
• Respect and integrity
• Creativity and innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and flexible

Self-Assessment Questions:

• How do you embody Kempinski Hotels' values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing project or strategy?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with various teams and stakeholders within the hotel and the broader Kempinski Hotels organization.

⚠️ Potential Challenges

• Managing a marketing budget and ensuring campaign ROI in a luxury hotel environment
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Working effectively with diverse teams and stakeholders, including internal departments and external agencies
• Adapting to the unique cultural and linguistic context of Croatia and the broader Adriatic region

ASSUMPTION: These challenges can be overcome with strong leadership, organizational skills, and a strategic mindset.

📈 Similar Roles Comparison

• This role is similar to a Marketing Director or Marketing Manager position in the luxury hotel sector, with a focus on strategic planning, campaign execution, and brand management
• Compared to other marketing roles in the hospitality industry, this position offers a unique opportunity to work in a luxury hotel environment and gain experience in high-end marketing and branding
• Career progression may involve moving into regional or global marketing roles within Kempinski Hotels or other luxury hospitality companies

ASSUMPTION: This role offers a unique opportunity to gain experience in luxury hotel marketing and management, with potential for career growth and development within the company or the broader hospitality industry.

📝 Sample Projects

• Developing and implementing a marketing campaign to launch a new hotel or restaurant within the Kempinski Hotels portfolio
• Conducting market research and analysis to identify new marketing opportunities and trends in the luxury hotel sector
• Managing a team of marketing professionals to execute a large-scale event or promotion, such as a hotel anniversary or special celebration

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Cluster Director of Marketing role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within it?
• How does Kempinski Hotels support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign that the hotel has implemented in the past, and what made it successful?
• How does the hotel measure the success of its marketing efforts, and how often are these metrics reviewed and adjusted?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader marketing landscape within the luxury hotel sector.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://kempinski.pinpointhq.com/en/postings/997c999d-8851-4e4b-8e9e-c1cae180dfb2
• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.