Cluster Director of Marketing

📌 Core Information

🔹 Job Title: Cluster Director of Marketing

🔹 Company: AccorHotel

🔹 Location: Doha, Ad Dawḩah, Qatar

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing strategies for two extraordinary properties in Saudi Arabia
• Driving storytelling, brand awareness, guest acquisition, and local community engagement
• Collaborating with global and local teams to ensure marketing reflects the brand's soul
• Managing a small marketing team and freelance creatives
• Working in a dynamic, fast-paced, and culturally diverse environment

ASSUMPTION: This role requires a high level of creativity, adaptability, and cultural sensitivity to succeed in the unique environments of Our Habitas Ras Abrouq and Our Habitas AlUla.

📋 Key Responsibilities

✅ Brand & Creative Strategy: Craft and implement local marketing strategies, lead storytelling efforts, and maintain brand consistency across all touchpoints.

✅ Digital & Social Marketing: Drive awareness and conversion through targeted digital campaigns, oversee content development for social media and digital platforms, and monitor digital performance.

✅ Partnerships & PR: Build strategic relationships with local and international media, manage PR initiatives, and identify brand collaborations.

✅ Event & Activation Strategy: Conceptualize and support on-site programming, work with cultural curators to bring brand pillars to life, and connect with local communities and global travelers.

✅ Leadership & Cross-Functional Collaboration: Serve as a marketing voice in property-level leadership teams, manage marketing budgets, measure ROI, and collaborate with various teams to align messaging and elevate guest touchpoints.

ASSUMPTION: This role requires a hands-on approach and the ability to balance strategic thinking with tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 7+ years of experience in luxury hospitality, lifestyle, or experiential brand marketing

Required Skills:

• Strong background in content creation, digital strategy, PR, and event marketing
• Passion for storytelling and experience marketing, ideally with a track record in emerging destinations
• Strong visual and written communication skills (English required; Arabic highly preferred)
• Hands-on approach with a deep understanding of luxury consumer behavior in the GCC and global markets
• Experience working across multicultural teams and remote/global collaboration

Preferred Skills:

• Experience working in the Middle East or with Middle Eastern markets
• Familiarity with the luxury hospitality industry and its unique challenges

ASSUMPTION: Candidates with experience in luxury hospitality or lifestyle marketing in the Middle East may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between QAR 35,000 - QAR 50,000 per month, based on industry standards for a Director of Marketing role in Doha, Qatar. This estimate takes into account the candidate's experience level, the company's size, and the location's cost of living.

Benefits:

• Competitive package
• Development opportunities
• Discounts across the entire Ennismore family of brands

Working Hours: Full-time position with standard working hours, including evenings and weekends as needed to support events and activations.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's specific qualifications and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, focusing on luxury and upscale hotels, resorts, and vacation properties worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: AccorHotel was founded in 1967 and has since grown into one of the world's leading hospitality companies.

Company Description:

• AccorHotel is a global hospitality company with a portfolio of over 5,600 properties across 45 brands, ranging from luxury five-star palaces to smart economy hotels and full-service resorts.
• The company is dedicated to creating emotional experiences and connecting people through shared rituals, culture, and a sense of belonging.
• AccorHotel is committed to making a positive impact both locally and globally, ensuring hospitality benefits not only the few but all.

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse brand portfolio offer candidates the opportunity to work on various projects and gain exposure to different markets and cultures.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Regional Marketing Director.

Reporting Structure: The Cluster Director of Marketing will oversee a small marketing team and collaborate with various departments, including Sales, F&B, Experience, and Operations.

Work Arrangement: This is an on-site role, requiring the candidate to be based in Doha, Qatar, with occasional travel to Our Habitas AlUla.

Growth Opportunities:

• Potential to expand the role's scope as Our Habitas continues to grow and develop in the Middle East
• Opportunities to work on high-profile events and collaborations, gaining valuable experience and exposure
• Possibility to transition into a regional or global marketing role within AccorHotel

ASSUMPTION: Given AccorHotel's global presence and the unique nature of the Our Habitas brand, there are ample opportunities for career growth and development in this role.

🌍 Location & Work Environment

Office Type: The primary office is located in Doha, Qatar, with occasional travel to Our Habitas AlUla in Saudi Arabia.

Office Location(s): AccorHotel's regional office is in Doha, with the properties located in Ras Abrouq and AlUla.

Geographic Context:

• Doha, Qatar, is a modern city with a rich cultural heritage, offering a diverse range of experiences for both residents and visitors.
• Ras Abrouq and AlUla, Saudi Arabia, are emerging destinations with unique cultural and historical significance, providing a rich backdrop for marketing efforts.

Work Schedule: The work schedule is flexible, with a focus on results and performance. Evening and weekend work may be required to support events and activations.

ASSUMPTION: The unique locations and cultural contexts of Our Habitas Ras Abrouq and Our Habitas AlUla present both opportunities and challenges for marketing efforts, requiring a candidate with strong cultural sensitivity and adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Regional Marketing Director and other senior stakeholders
• Final interview with the Regional Vice President of Marketing

Key Assessment Areas:

• Cultural fit and understanding of the Our Habitas brand
• Strategic thinking and creativity in marketing approach
• Communication and presentation skills
• Leadership and team management abilities
• Understanding of the Middle Eastern market and consumer behavior

Application Tips:

• Tailor your resume and cover letter to highlight your experience in luxury hospitality, lifestyle marketing, and storytelling
• Prepare examples of successful marketing campaigns you've led, focusing on their impact and results
• Demonstrate your understanding of the Our Habitas brand and its unique value proposition

ATS Keywords: Luxury hospitality, lifestyle marketing, experiential marketing, storytelling, digital strategy, PR, event marketing, brand strategy, cross-functional collaboration, multicultural teams, remote collaboration, GCC markets, global markets, consumer behavior

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and cultural fit, as well as their ability to lead and manage a marketing team in a dynamic and diverse environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on AccorHotel's global and regional preferences, as well as the candidate's specific needs and expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for service and achievement beyond limits
• Creativity and innovation in hospitality experiences
• Embracing diversity and inclusion in all aspects of the business

Work Style:

• Collaborative and cross-functional approach to problem-solving
• Results-driven and performance-focused mindset
• Adaptability and flexibility in a dynamic and fast-paced environment

Self-Assessment Questions:

• How do you embody AccorHotel's values in your approach to marketing and leadership?
• How have you successfully navigated cultural differences and adapted your marketing strategies to diverse audiences?
• How do you balance strategic thinking with tactical execution in your marketing approach?

ASSUMPTION: Candidates who demonstrate a strong understanding of AccorHotel's values and a proven ability to adapt their marketing strategies to diverse cultural contexts will be well-suited to this role.

⚠️ Potential Challenges

• Managing a small marketing team and freelance creatives in a remote and multicultural environment
• Balancing the unique brand identities of Our Habitas Ras Abrouq and Our Habitas AlUla while maintaining consistency with the global Our Habitas brand
• Adapting marketing strategies to the rapidly evolving Middle Eastern market and consumer behavior
• Successfully executing high-profile events and activations in unique and culturally significant locations

ASSUMPTION: The unique challenges presented by this role require a candidate with strong leadership, adaptability, and cultural sensitivity to succeed.

📈 Similar Roles Comparison

• Unlike traditional luxury hospitality marketing roles, this position focuses on experiential marketing and community engagement, requiring a unique blend of skills and experience
• Working in emerging destinations like Ras Abrouq and AlUla presents both opportunities and challenges not typically found in more established luxury hospitality markets
• This role offers the potential for significant career growth and development within AccorHotel's global organization

ASSUMPTION: Candidates with experience in luxury hospitality marketing in established markets may find the unique challenges and opportunities presented by this role both exciting and daunting.

📝 Sample Projects

• Developing and executing a targeted digital campaign to drive awareness and bookings for Our Habitas Ras Abrouq's grand opening
• Conceptualizing and executing a cultural event series that connects Our Habitas AlUla with local communities and global travelers
• Managing a team to create and distribute engaging content across Our Habitas' social media channels, driving user-generated content and increasing brand awareness

ASSUMPTION: The specific projects undertaken in this role will vary depending on the unique needs and opportunities presented by Our Habitas Ras Abrouq and Our Habitas AlUla.

❓ Key Questions to Ask During Interview

• How does AccorHotel support the growth and development of its marketing professionals?
• What are the key priorities for this role in its first 90 days, and how will my performance be measured?
• How does AccorHotel approach cross-functional collaboration and integration with other departments, such as Sales and Operations?
• What opportunities exist for growth and development within AccorHotel's global organization, particularly for someone with experience in the Middle East?
• How does AccorHotel balance the unique identities of its various brands while maintaining a cohesive global brand strategy?

ASSUMPTION: Asking insightful and well-researched questions during the interview process will demonstrate your interest in and understanding of the role, as well as your commitment to driving success for Our Habitas Ras Abrouq and Our Habitas AlUla.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your experience in luxury hospitality, lifestyle marketing, and storytelling, as well as your understanding of the Middle Eastern market and consumer behavior
• Prepare examples of successful marketing campaigns you've led, focusing on their impact and results
• Demonstrate your understanding of the Our Habitas brand and its unique value proposition
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.