Cluster Director of Sales & Marketing

📌 Core Information

🔹 Job Title: Cluster Director of Sales & Marketing

🔹 Company: AccorHotel

🔹 Location: Jaipur, Rajasthan, India

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: April 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the Sales and Marketing department to achieve organizational strategic goals
• Developing and maintaining business relations with customers and stakeholders
• Establishing and managing sales objectives and action plans
• Collaborating with other departments to coordinate sales operations
• Expanding the organization's customer base through targeted sales and marketing efforts

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in sales and marketing within the hospitality industry.

📋 Key Responsibilities

✅ Responsible for all sales activities and personnel involved in the Sales and Marketing department

✅ Provide leadership to the day-to-day operations of the department, focusing on the Organization's strategic goals

✅ Coordinate Sales operations with the other departments of the organization

✅ Develop and/or maintain and improve business relations with all customers of the organization

✅ Seek out and target new customers and new sales opportunities, initiate action plan to approach and secure new business for the organization

✅ Establish both annual and monthly sales objectives in coordination with the Organization's Strategic plan

✅ Develop or participate with the Management, in the development of the Strategic Sales Plan for the organization

✅ Direct the Sales & Marketing department to achieve objectives established in the Organization's Strategic Plan

✅ Maintain close contacts within the community and in neighboring marketing areas to procure new business for the hotel

✅ Ensure that internal promotion material is reviewed on a regular basis and are consistent with standards set by the Management

✅ Work closely with the Assistant Manager Public Relations to improve relations between the Organization and the community

✅ Coordinate all methods to maintain and increase business volume, including Advertising, Sales Promotions, Personal Selling, publicity, Community Relations, special sales projects, employee training and guest relations

✅ Handle additional responsibilities as and when delegated by the Management

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple priorities and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 5-10 years of experience in sales and marketing within the hospitality industry, with at least 3 years in a leadership role

Required Skills:

• Proven track record in sales and marketing strategy development and execution
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Ability to build and maintain strong business relationships
• Proficient in Microsoft Office Suite and CRM software
• Fluency in English; proficiency in additional languages is an asset

Preferred Skills:

• Experience with hotel property management systems (PMS)
• Knowledge of the local market and customer base
• Experience working in a cluster or multi-property environment

ASSUMPTION: Candidates with experience in luxury or upscale hotel segments may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a Director-level role in the hospitality industry in Jaipur)

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional growth and development within the Accor group
• Employee discounts on hotel stays and food & beverage outlets

Working Hours: Full-time, with flexible hours to accommodate business needs and events

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with over 5,600 properties across 45 brands in 110 countries. They offer a wide range of accommodation options, from luxury five-star palaces to smart economy hotels, and cater to a diverse range of guests.

Company Size: Accor has over 290,000 employees worldwide, making it a large organization with significant resources and opportunities for career growth.

Founded: Accor was founded in 1967 and has since grown to become one of the leading hospitality companies in the world.

Company Description:

• Accor is dedicated to providing personalized services and expert solutions to suit all desires and needs
• The company is committed to making a positive impact both locally and globally, ensuring that hospitality benefits not only the few but all
• Accor's fully integrated ecosystem of leading brands allows it to break new ground and reimagine hospitality

Company Specialties:

• Hospitality and catering
• Hotel management and operations
• Sales and marketing
• Food and beverage services

Company Website: https://www.group.accor.com

ASSUMPTION: Working for a large, global company like Accor offers opportunities for international exposure and career advancement.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the General Manager or Area Manager of the cluster

Reporting Structure: The Cluster Director of Sales & Marketing may oversee a team of sales and marketing professionals, including sales managers, marketing coordinators, and public relations specialists

Work Arrangement: This is an on-site role, with flexible hours to accommodate business needs and events

Growth Opportunities:

• Progression to a regional or global sales and marketing role within the Accor group
• Expanding responsibilities within the cluster, such as overseeing additional departments or properties
• Developing expertise in a specific area, such as luxury sales or digital marketing

ASSUMPTION: Given Accor's global presence, there may be opportunities for international assignments or expatriate roles for high-performing candidates.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Jaipur, Rajasthan, India

Office Location(s): Accor's regional offices and properties in Jaipur and surrounding areas

Geographic Context:

• Jaipur is the capital and largest city of the Indian state of Rajasthan
• The city is known for its historic sites, including the Amber Fort and City Palace
• Jaipur is a popular tourist destination, with a thriving hospitality industry

Work Schedule: Full-time, with flexible hours to accommodate business needs and events

ASSUMPTION: Working in Jaipur offers the opportunity to live and work in a culturally rich and historic city with a vibrant hospitality industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with the hiring manager and/or other department heads
• Final interview with the General Manager or Area Manager
• Background check and offer

Key Assessment Areas:

• Sales and marketing strategy development and execution
• Leadership and team management skills
• Communication and interpersonal skills
• Problem-solving and decision-making abilities
• Cultural fit and alignment with Accor's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant sales and marketing experience and achievements
• Be prepared to discuss your sales strategy and approach to business development
• Research Accor's brands and properties in the region to demonstrate your familiarity with the company and its offerings
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans

ATS Keywords: Sales management, marketing strategy, customer relations, business development, team leadership, strategic planning, revenue management, community engagement, advertising, public relations, sales promotions, personal selling, guest relations, employee training, media coverage, action planning

ASSUMPTION: Given Accor's size and global presence, the application and interview process may be more structured and competitive than smaller organizations.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Property management systems (e.g., Opera, Oracle Hospitality)
• Social media platforms (e.g., LinkedIn, Facebook, Instagram)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The specific tools and technologies used may vary depending on the property and the brand within the Accor group.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Spirit of Conquest

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving targets
• Adaptable and responsive to changing market conditions
• Customer-centric and committed to delivering exceptional guest experiences

Self-Assessment Questions:

• How do you embody Accor's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in the market or business environment?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Accor's diverse and global workforce values candidates who are open-minded, inclusive, and committed to fostering a positive and supportive work environment.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing the needs and priorities of multiple properties and stakeholders within the cluster
• Adapting to the unique cultural and market dynamics of each property and location
• Maintaining a strong sales pipeline and achieving revenue targets in a competitive market

ASSUMPTION: The specific challenges faced in this role may vary depending on the properties and brands within the cluster.

📈 Similar Roles Comparison

• Cluster Director of Sales & Marketing vs. Regional Director of Sales & Marketing: The primary difference lies in the scope of responsibility, with the Cluster Director focusing on a specific group of properties, while the Regional Director oversees a broader geographic area
• Cluster Director of Sales & Marketing vs. Hotel General Manager: The General Manager is responsible for the overall operations and management of a single property, while the Cluster Director focuses on sales and marketing strategies across multiple properties
• Cluster Director of Sales & Marketing vs. Area Sales Manager: The Area Sales Manager typically focuses on a specific geographic territory or market, while the Cluster Director oversees sales and marketing efforts across multiple properties within a cluster

ASSUMPTION: The specific responsibilities and reporting structures of similar roles may vary depending on the company and its organizational structure.

📝 Sample Projects

• Developing and implementing a targeted sales and marketing campaign to increase occupancy and revenue for a newly opened property
• Conducting a market analysis to identify new business opportunities and trends in the local market
• Collaborating with the marketing team to create and execute a social media strategy that drives brand awareness and engagement
• Managing a team of sales professionals to achieve quarterly and annual sales targets

ASSUMPTION: The specific projects undertaken in this role may vary depending on the properties and brands within the cluster.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the overall strategic goals of the cluster and the Accor group?
• What are the most significant challenges facing the sales and marketing team currently, and how can this role address them?
• How does Accor support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the AccorHotel careers portal
• Tailor your resume and cover letter to highlight your relevant sales and marketing experience and achievements
• Prepare for your interview by researching Accor's brands and properties in the region and developing questions to ask the interviewer
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.