📌 Core Information
🔹 Job Title: Cluster Marketing Executive - Sales & Marketing
🔹 Company: InterContinental Hotels Group®
🔹 Location: Dubai Festival City, United Arab Emirates
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 1 year of experience in a similar role
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Cluster Marketing Manager in executing marketing strategies across multiple hotels
- Monitoring and maintaining third-party website content
- Assisting in the creation, execution, and analysis of marketing initiatives
- Conducting regular competitor analysis
- Managing and supporting hotels marketing projects
- Collaborating with internal stakeholders and external agencies
- Supporting the planning and implementation of marketing activities for key events
- Maintaining an active presence across social media channels
- Contributing to the development of new ideas and initiatives
ASSUMPTION: This role requires a strong understanding of both traditional and digital marketing principles, as well as experience working alongside graphic designers, photographers, and content creators.
📋 Key Responsibilities
✅ Supporting the Cluster Marketing Manager in executing marketing strategies across multiple hotels, ensuring alignment with brand guidelines and commercial goals.
✅ Monitoring and maintaining third-party website content, ensuring accuracy, consistency, and alignment with current hotels offerings.
✅ Assisting in the creation, execution, and analysis of marketing initiatives, including food & beverage promotions, eCommerce activities, and seasonal campaigns.
✅ Conducting regular competitor analysis to track trends, pricing, and promotional strategies across the cluster’s key markets.
✅ Ensuring marketing collateral is updated and readily available, including media lists, brochures, photo libraries, newsletters, and digital content.
✅ Managing and supporting hotels marketing projects, ensuring effective use of resources and alignment with allocated budgets.
✅ Collaborating with internal stakeholders, graphic designers, content creators, and external agencies to develop creative assets that are brand-compliant and impactful.
✅ Assisting with organizing and executing photo and video shoots, ensuring brand aesthetics are maintained and administrative processes are followed.
✅ Supporting the planning and implementation of marketing activities for key events, exhibitions, and on-property promotions.
✅ Maintaining an active presence across social media channels, supporting engagement and content strategies in line with regional marketing goals.
✅ Contributing to the development of new ideas and initiatives to support commercial success and guest engagement across the cluster.
ASSUMPTION: The role may require occasional weekend or evening work to support events and promotions.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Experience: Minimum of 1 year of experience in a similar role, preferably within an international hotel brand or hospitality group.
Required Skills:
- Strong attention to detail and a passion for content creation and storytelling
- Solid understanding of both traditional and digital marketing principles
- Hands-on experience with social media management, online marketing tools, and data analysis platforms
- Strong copywriting and editing skills, with the ability to adapt tone of voice to suit brand and platform
- Collaborative team player with the ability to work independently and manage multiple priorities
- Experience working alongside graphic designers, photographers, and content creators
- Proficient in English (spoken and written); additional languages are an advantage
Preferred Skills:
- Experience working with international hotel brands or hospitality groups
- Familiarity with hotel marketing strategies and brand guidelines
- Knowledge of the Dubai hospitality market
ASSUMPTION: While not explicitly stated, proficiency in using marketing software and tools is likely to be required for this role.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per annum (Estimated based on industry standards for a Marketing Executive role in Dubai)
Benefits:
- Impressive room discounts
- Training and development opportunities
- Wellbeing support through the myWellbeing framework
- Equal employment opportunities and an inclusive work environment
Working Hours: Full-time position, with the possibility of occasional weekend or evening work for events and promotions
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in Dubai. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 2003
Company Description:
- IHG Hotels & Resorts is one of the world’s leading hotel companies with a purpose to provide True Hospitality for Good.
- The company operates a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes.
- IHG has over 6,300 open hotels in more than 100 countries, and a development pipeline of over 2,000 properties.
Company Specialties:
- Hotels
- Resorts
- Hospitality
- and Food & Beverage
Company Website: http://www.ihgplc.com
ASSUMPTION: IHG Hotels & Resorts is a global hospitality company with a strong presence in the Middle East, including the United Arab Emirates.
📊 Role Analysis
Career Level: Entry to Mid-level
Reporting Structure: The Cluster Marketing Executive will report directly to the Cluster Marketing Manager.
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a senior marketing role within the cluster or another IHG property
- Expansion of responsibilities and leadership opportunities as the company grows
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for career growth and development within the IHG Hotels & Resorts organization.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of occasional remote work
Office Location(s): Dubai Festival City, United Arab Emirates
Geographic Context:
- Dubai Festival City is a large mixed-use development located in Dubai, United Arab Emirates.
- The development includes residential, commercial, and retail spaces, as well as several hotels.
- The location offers easy access to public transportation and is close to major attractions and business districts.
Work Schedule: Full-time, with the possibility of occasional weekend or evening work for events and promotions
ASSUMPTION: The work environment is likely to be fast-paced and dynamic, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Cluster Marketing Manager
- Final interview with the Cluster General Manager
Key Assessment Areas:
- Marketing skills and experience
- Communication and interpersonal skills
- Cultural fit and alignment with IHG values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you have worked on
- Research IHG Hotels & Resorts and the Dubai hospitality market to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing Executive, Cluster Marketing, Sales & Marketing, Hotel Marketing, Dubai, IHG, InterContinental Hotels Group, Hospitality, Social Media Management, Digital Marketing, Competitor Analysis, Marketing Initiatives, Event Planning
ASSUMPTION: The application process may involve additional assessments or interviews, depending on the specific needs of the company.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., Hootsuite, Google Analytics, Adobe Creative Suite)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing strategies and initiatives in place at the time of hire.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality
- We make a difference
- We work together
- We do the right thing
- We are proud but humble
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on commercial success
- Adaptable and responsive to change
- Creative and innovative in approach to marketing strategies
Self-Assessment Questions:
- Do you have a passion for creating engaging content and telling stories that resonate with audiences?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you thrive in a collaborative setting and enjoy working alongside diverse teams to achieve common goals?
ASSUMPTION: IHG Hotels & Resorts values a diverse and inclusive work environment, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple marketing projects and priorities simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Adapting to changes in marketing strategies and initiatives
- Occasional weekend or evening work for events and promotions
ASSUMPTION: The potential challenges listed above are common to marketing roles within the hospitality industry and can be managed effectively with strong organizational skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant role within an international hotel brand or hospitality group
- However, the Cluster Marketing Executive role focuses on executing marketing strategies across multiple hotels within a cluster, rather than a single property
- Career progression in this role may lead to a Cluster Marketing Manager position or a similar role within another IHG property
ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company and industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel restaurant opening
- Conducting a competitive analysis of local hotel offerings and pricing strategies
- Creating and distributing a quarterly newsletter featuring cluster-wide promotions and events
ASSUMPTION: The sample projects listed above are intended to illustrate the types of marketing initiatives and tasks that may be required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for the cluster?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion in the workplace?
ASSUMPTION: The key questions listed above are intended to help applicants better understand the role, the company, and the work environment, and to demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IHG Career website
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you have worked on
- Research IHG Hotels & Resorts and the Dubai hospitality market to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
