Cluster Marketing & PR Manager (MARCOM)

📌 Core Information

🔹 Job Title: Cluster Marketing & PR Manager (MARCOM)

🔹 Company: AccorHotel

🔹 Location: Pullman Maamutaa & Mercure Kooddoo, Gaafu Alifu, Maldives

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: April 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing and communication plans
• Managing brand positioning and ensuring consistency across all channels
• Collaborating with internal teams and external agencies for campaign creation and execution
• Building and maintaining relationships with media outlets, journalists, and industry influencers
• Overseeing the creation of promotional and marketing materials, including digital content
• Managing company website, social media platforms, and email marketing strategies
• Monitoring and analyzing online engagement and campaign performance metrics

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Develop and execute the annual marketing and communication plan in line with organizational objectives

✅ Manage the brand positioning and ensure consistency across all channels

✅ Collaborate with internal teams and external agencies for campaign creation and execution

✅ Build and maintain relationships with media outlets, journalists, and industry influencers

✅ Draft and distribute press releases, media kits, and manage PR events

✅ Act as a company spokesperson when necessary

✅ Oversee the creation of promotional and marketing materials, including digital content, brochures, presentations, and newsletters

✅ Ensure messaging aligns with brand voice and business goals

✅ Manage company website, social media platforms, and email marketing strategies

✅ Monitor and analyze online engagement and campaign performance metrics

✅ Coordinate logistics, promotional activities, and post-event analysis

✅ Conduct competitor analysis, market research, and audience profiling to identify trends and opportunities

✅ Recommend and implement improvements based on insights

✅ Prepare and manage the marketing and PR budget, ensuring cost-effectiveness and ROI tracking

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive marketing and PR efforts effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field

Experience: 3+ years of experience in a marketing and communications role, preferably in the hospitality industry

Required Skills:

• Strong knowledge of digital marketing, media relations, and brand management
• Excellent writing, editing, and verbal communication skills
• Experience managing marketing budgets and agencies/vendors
• Proficiency with marketing automation tools, CMS platforms, and social media management

Preferred Skills:

• Fluency in multiple languages
• Experience working in a resort or hotel environment

ASSUMPTION: Candidates with experience in the hospitality industry and proficiency in multiple languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in the Maldives typically falls between MVR 50,000 - 70,000 per month (USD 320 - 445) for candidates with the required experience. This estimate is based on market research and may vary depending on the candidate's qualifications and the company's budget.

Benefits:

• Employee benefit card offering discounted rates in Accor Hotels Worldwide
• Develop your talent through learning programs by Academy Accor
• Opportunity to grow within your property and across the world
• Ability to contribute to local community and make a difference through our Corporate Social Responsibility activities

Working Hours: Full-time position with standard office hours, plus additional hours as needed to manage events and campaigns

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. They operate in the competitive hospitality industry, offering a wide range of brands that cater to different market segments.

Company Size: Accor employs over 280,000 people worldwide, making it a large corporation with significant resources and opportunities for career growth.

Founded: Accor was founded in 1967 and has since grown into one of the world's leading hospitality companies.

Company Description:

• Accor operates in the hospitality industry, offering a wide range of hotel brands that cater to different market segments, from luxury to economy
• The company is committed to sustainable development and responsible business practices
• Accor offers numerous opportunities for career growth and development within the organization

Company Specialties:

• Hotel operations and management
• Brand development and marketing
• Sustainable hospitality practices

Company Website: https://www.group.accor.com

ASSUMPTION: Working for Accor offers candidates the opportunity to gain experience in a large, global organization with a strong brand presence and numerous career development opportunities.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in marketing and communications, seeking to advance their careers in the hospitality industry.

Reporting Structure: The Cluster Marketing & PR Manager reports directly to the General Manager of the property and works closely with various departments, including Sales, Revenue Management, and Operations.

Work Arrangement: This is an on-site, full-time position with standard office hours. However, the role may require additional hours to manage events and campaigns.

Growth Opportunities:

• Progression to a regional or corporate marketing role within Accor
• Expanding responsibilities within the property, such as managing additional departments or brands
• Gaining experience in different markets and cultures through international assignments

ASSUMPTION: This role offers candidates the opportunity to grow professionally within Accor, both within the property and across the organization.

🌍 Location & Work Environment

Office Type: The office is located within the Pullman Maamutaa & Mercure Kooddoo resort, offering a tropical island work environment.

Office Location(s): Pullman Maamutaa & Mercure Kooddoo, Gaafu Alifu, Maldives

Geographic Context:

• The Maldives is an archipelagic nation in the Indian Ocean, known for its white-sand beaches, blue lagoons, and extensive reefs
• The Gaafu Alifu Atoll is one of the largest and deepest atolls in the Maldives, offering a unique work environment for hospitality professionals
• The property is located on a private island, providing a secluded and tranquil work environment

Work Schedule: Standard office hours, plus additional hours as needed to manage events and campaigns

ASSUMPTION: Working in the Maldives offers candidates a unique opportunity to gain experience in a tropical island setting, with a focus on luxury hospitality and resort management.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the HR department
• On-site interview with the General Manager and other department heads
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Marketing and communication skills
• Brand management and strategy development
• Budget management and financial acumen
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and communications experience, as well as your familiarity with the hospitality industry
• Prepare examples of successful marketing campaigns or PR initiatives you have led in the past
• Demonstrate your understanding of the Maldives and the unique challenges and opportunities of working in a resort environment

ATS Keywords: Marketing, PR, Brand Management, Campaign Development, Digital Marketing, Social Media, Media Relations, Budget Management, Hospitality Industry, Resort Marketing

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have relevant marketing and communications experience in the hospitality industry.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CMS platforms (e.g., WordPress, Drupal)
• Social media management tools (e.g., Hootsuite, Buffer)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics and other web analytics tools

ASSUMPTION: Proficiency in marketing automation tools, CMS platforms, and social media management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and able to manage multiple priorities in a fast-paced setting?
• Do you have a proven track record of driving results and exceeding expectations?

ASSUMPTION: Accor values candidates who are a strong cultural fit, with a focus on collaboration, adaptability, and results-driven work ethic.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously
• Working in a remote island location with limited resources
• Adapting to the unique cultural and linguistic diversity of the Maldives
• Balancing the demands of marketing and PR with the operational needs of the property

ASSUMPTION: Candidates should be prepared to face unique challenges related to working in a remote island location and managing multiple brands and campaigns.

📈 Similar Roles Comparison

• Compared to a regional marketing role, this position offers more hands-on campaign management and a focus on resort-specific marketing strategies
• In contrast to a corporate marketing role, this role requires a greater emphasis on on-site event management and local market engagement
• Career progression in Accor may involve moving between property-based, regional, and corporate marketing roles, offering diverse experiences and skill development opportunities

ASSUMPTION: Candidates should consider the unique aspects of this role compared to other marketing and communications positions within Accor and the broader hospitality industry.

📝 Sample Projects

• Developing and executing a grand opening marketing campaign for a new resort
• Managing a rebranding initiative for an existing property, including updates to the website, social media channels, and promotional materials
• Conducting market research to identify new marketing opportunities and trends in the Maldives

ASSUMPTION: These sample projects illustrate the range of marketing and communications tasks that the Cluster Marketing & PR Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing and PR calendar for the property, and how this role fits into that structure?
• How does this role collaborate with other departments, such as Sales and Revenue Management, to drive business results?
• What opportunities are there for professional development and growth within Accor?
• How does Accor support its employees in adapting to the unique cultural and linguistic diversity of the Maldives?
• What are the key performance indicators (KPIs) used to measure the success of marketing and PR efforts in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/AccorHotel/744000055936135-cluster-marketing-pr-manager-marcom-
• Tailor your resume and cover letter to highlight your marketing and communications experience, as well as your familiarity with the hospitality industry
• Prepare examples of successful marketing campaigns or PR initiatives you have led in the past
• Demonstrate your understanding of the Maldives and the unique challenges and opportunities of working in a resort environment
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.