Cluster Senior Marketing Manager, Our Habitas, Mexico

📌 Core Information

🔹 Job Title: Cluster Senior Marketing Manager, Our Habitas, Mexico

🔹 Company: AccorCorpo

🔹 Location: Cancún, Quintana Roo, Mexico

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site with regular travel

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing, public relations, and brand experience for three properties in Mexico
• Creating and executing comprehensive marketing plans to drive property awareness and revenue generation
• Collaborating with cross-functional teams and external stakeholders to deliver results
• Managing and optimizing paid media campaigns, website content, and email marketing
• Hosting media and influencer visits, and curating guest itineraries

ASSUMPTION: This role requires a high level of independence, strong organizational skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Create, execute, and measure comprehensive annual marketing plans for each property

✅ Develop annual promotional campaign strategy for each property in partnership with Revenue Management

✅ Routinely present marketing performance updates to internal teams and external stakeholders

✅ Collaborate with e-commerce team and external digital agency to establish, maintain, and optimize paid media campaigns

✅ Partner with PR team and external agency to establish and deliver on overarching communications strategies for each property

✅ Identify key stories and events for monthly social media content calendars and support onsite content creation

✅ Manage website content for each property and ensure information and imagery are up to date and properly merchandised

✅ Develop annual email marketing calendar and create and deploy emails within the CRM platform

✅ Create and update sales and marketing collaterals to promote daily and weekly events and activations at each property

✅ Curate an authentic itinerary of daily activities for guests that reflect local culture and develop new experiences and events

✅ Foster and cultivate relationships with other likeminded, lifestyle brands to create new and exciting activations and collaborations

✅ Serve as the Our Habitas brand experience champion and ensure all steps of the guest journey align with brand standards and values

ASSUMPTION: This role requires a strong understanding of the hospitality industry, marketing trends, and the ability to adapt to a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years in Marketing or Performance Marketing experience, preferably for a lifestyle hospitality brand in the Mexico or Latin America region

Required Skills:

• Proven track record in marketing, with a strong focus on performance and data-driven decision making
• Excellent communication and presentation skills, with the ability to influence and collaborate with cross-functional teams and external stakeholders
• Strong analytical and problem-solving skills, with the ability to manage multiple projects simultaneously
• Fluency in Spanish and English, written and spoken
• Proficient in using marketing technology tools, such as CRM platforms, CMS, and social media management tools

Preferred Skills:

• Experience working with luxury hospitality brands
• Familiarity with the Mexican or Latin American market
• Knowledge of the Our Habitas brand and its unique culture

ASSUMPTION: Candidates with experience in luxury hospitality and a strong understanding of the Mexican or Latin American market will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Senior Marketing Manager role in the hospitality industry in Mexico)

Benefits:

• Great healthcare
• Competitive salary
• Learning opportunities to broaden skillset and development
• Diversity and inclusion events calendar
• Relaxed, innovative culture with opportunities for growth and progression

Working Hours: Full-time, with regular travel to each of the three properties in Mexico and the regional corporate office in Cancun

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the hospitality industry in Mexico. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, with a focus on luxury and lifestyle brands

Company Size: 10,001+ employees, with a global presence in captivating destinations worldwide

Founded: 1907, with a rich history and a deep love for the little things that make people feel truly special

Company Description:

• Fairmont Hotels & Resorts celebrates life's moments with a deep love for the little things that make people feel truly special
• Each Fairmont property is a unique reflection of its surroundings, where old-world sophistication is reimagined for today and elegance feels effortless
• Fairmont hotels are exceptional, memorable places where occasions are celebrated, where history has been made, and where history continues to be made

Company Specialties:

• Hotel and resorts
• Luxury and spa
• Accommodation, food and beverage, and restaurant

Company Website: www.fairmont.com

ASSUMPTION: AccorCorpo is a global hospitality company with a strong focus on luxury and lifestyle brands. Candidates should be familiar with the company's history and values, as well as its commitment to creating special experiences for guests.

📊 Role Analysis

Career Level: Senior level, with the opportunity to progress and switch it up as part of a global family of brands

Reporting Structure: This role reports directly to the Regional Marketing Director for Mexico and Central America

Work Arrangement: On-site with regular travel to each of the three properties in Mexico and the regional corporate office in Cancun

Growth Opportunities:

• Lots of opportunity to progress and switch it up as part of a global family of brands
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress within the company and take on new challenges as part of a global family of brands.

🌍 Location & Work Environment

Office Type: On-site, with regular travel to each of the three properties in Mexico and the regional corporate office in Cancun

Office Location(s): Cancun, Quintana Roo, Mexico

Geographic Context:

• Cancun is a popular tourist destination in Mexico, known for its beautiful beaches, vibrant nightlife, and rich cultural heritage
• Quintana Roo is a state in southeastern Mexico, home to the world's second-largest barrier reef and a diverse range of ecosystems
• The region is well-connected by international airports and offers a high quality of life for expats and locals alike

Work Schedule: Full-time, with regular travel and the potential for occasional weekend work, depending on the needs of the business

ASSUMPTION: Candidates should be comfortable with regular travel and the potential for occasional weekend work, as this role requires a high level of flexibility and adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Regional Marketing Director for Mexico and Central America

Key Assessment Areas:

• Marketing and communication skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values
• Language proficiency in Spanish and English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of your achievements in marketing and communication roles
• Demonstrate your understanding of the Our Habitas brand and its unique culture
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans

ATS Keywords: Marketing, Public Relations, Brand Experience, E-commerce, Digital Marketing, Social Media, Content Creation, Email Marketing, Collaboration, Relationship Building, Analytical Thinking, Communication, Problem Solving, Teamwork, Adaptability, Creativity

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• CRM platforms (e.g., Revinate)
• CMS (e.g., Wordpress)
• Social media management tools (e.g., Hootsuite, Buffer)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should be proficient in using marketing technology tools, such as CRM platforms, CMS, and social media management tools, as well as data analysis and visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Celebrating life's moments
• Creating special experiences for guests
• Collaborating with cross-functional teams and external stakeholders

Work Style:

• Relaxed and innovative culture
• Focus on collaboration and teamwork
• High level of flexibility and adaptability

Self-Assessment Questions:

• Do you have a deep love for the little things that make people feel truly special?
• Are you comfortable working in a fast-paced environment and managing multiple projects simultaneously?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates should be comfortable working in a fast-paced environment and managing multiple projects simultaneously, as well as collaborating with cross-functional teams and external stakeholders.

⚠️ Potential Challenges

• Managing multiple properties with distinct brand identities and marketing needs
• Balancing the demands of on-site responsibilities with regular travel and occasional weekend work
• Adapting to a fast-paced environment and managing multiple projects simultaneously
• Collaborating with cross-functional teams and external stakeholders, including hotel ownership

ASSUMPTION: This role presents unique challenges that require a high level of independence, strong organizational skills, and the ability to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is unique in its focus on overseeing marketing, public relations, and brand experience for three distinct properties in Mexico
• Similar roles in the hospitality industry may focus on a single property or a specific aspect of marketing, such as digital marketing or public relations
• Candidates should be prepared to demonstrate their ability to manage multiple properties with distinct brand identities and marketing needs

ASSUMPTION: This role is unique in its focus on overseeing marketing, public relations, and brand experience for three distinct properties in Mexico, and candidates should be prepared to demonstrate their ability to manage multiple properties with distinct brand identities and marketing needs.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new property launch
• Managing a team of marketing professionals to deliver on key performance indicators (KPIs) for multiple properties
• Hosting a media and influencer visit to generate buzz and drive property awareness

ASSUMPTION: Candidates should be prepared to provide specific examples of their achievements in marketing and communication roles, as well as their ability to manage multiple properties with distinct brand identities and marketing needs.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the Our Habitas brand in the Mexican market, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interviewer about the role, the team, and the company's growth plans, as well as the company's approach to work-life balance and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the Our Habitas brand and its unique culture, as well as the company's history and values
• Prepare questions to ask the interviewer about the role, the team, and the company's growth plans
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.