📌 Core Information
🔹 Job Title: CMP Marketing Manager
🔹 Company: Travel + Leisure Co.
🔹 Location: Bonnet Creek, Orlando area, FL
🔹 Job Type: Full-Time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Directing and supervising Community Marketing Associates and Supervisors
- Increasing CMP tour production and meeting budgeted tour flow and VPG requirements
- Establishing training plans and team goals to maintain high performance
- Monitoring and reporting site-level marketing performance
- Collaborating with Marketing Director and site VP as needed
ASSUMPTION: This role requires a balance of leadership, strategic planning, and hands-on management to achieve marketing goals and drive team success.
📋 Key Responsibilities
✅ Recruit, hire, and train CMP professionals and supervisors
✅ Oversee daily operations of CMP programs to meet budgeted tour flow
✅ Establish ongoing training plans to implement integrity and enthusiasm in the CMP department
✅ Work with CMP Supervisors to establish written and individual team goals
✅ Monitor and report performance of marketing at the site level, taking corrective action as required
✅ Assist Marketing Director and site VP as needed
ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day operations to ensure marketing success and team growth.
🎯 Required Qualifications
Education: High School Diploma or equivalent (Bachelor's degree preferred)
Experience: Internal Wyndham experience or external timeshare experience in a similar role (preferred)
Required Skills:
- Excellent partnership-building, big-picture analysis, and follow-up skills
- Excellent customer service skills with the ability to service both internal and external customers
- Clear concise written and verbal communication skills
- Track record of excellent leadership skills and ability to motivate a team
- Ability to effectively coach, counsel, and motivate direct reports
- Ability to efficiently multi-task and negotiate effectively
- Detail-oriented and accurate with demonstrated problem-solving ability
- Ability to carry out responsibilities in accordance with the organization's policies and applicable laws
Preferred Skills:
- Bachelor's degree in a related field
- Experience in the timeshare industry
ASSUMPTION: Candidates with relevant experience and a strong leadership background will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Manager role in the hospitality industry in Orlando, FL)
Benefits:
- Medical, Dental, and Vision insurance
- Flexible spending accounts
- Life and accident coverage
- Disability insurance
- Paid time off, parental leave, and holidays (based on position and tenure)
- Wish day paid time to volunteer at an approved organization
- 401k with employer match (subject to eligibility requirements)
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time, including weekends and holidays
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager role in the hospitality industry in Orlando, FL, and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
Company Size: 10,001+ employees (Global leader in vacation ownership and travel membership)
Founded: 1980 (As Wyndham Worldwide, Travel + Leisure Co. was spun off in 2021)
Company Description:
- World's leading vacation ownership and membership travel company
- Offers more than six million vacations to travelers every year
- Provides quality, flexibility, and value to more than 800,000 timeshare owners
- Emphasizes hospitality, responsible tourism, and a global workforce of 19,000+ dedicated associates
Company Specialties:
- Vacation ownership and membership travel
- Timeshare exchange network
- Subscription travel club
Company Website: Travel + Leisure Co.
ASSUMPTION: Travel + Leisure Co. is a well-established company in the hospitality industry, offering a wide range of vacation and travel services.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Marketing Director and works closely with the site VP
Work Arrangement: On-site, full-time, with weekend and holiday availability required
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of leadership and management skills
- Potential to work on diverse marketing campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: Resort location in Bonnet Creek, Orlando area
Office Location(s): 6277 Sea Harbor Dr, Orlando, Florida 32821, US
Geographic Context:
- Orlando, FL is a popular tourist destination with a vibrant hospitality industry
- The resort location offers a unique work environment with easy access to amenities and attractions
- The area experiences a subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, including weekends and holidays
ASSUMPTION: The resort location offers a unique work environment with easy access to amenities and attractions, which may appeal to candidates who enjoy working in a tourist destination.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with hiring manager
- Final interview with Marketing Director or site VP
Key Assessment Areas:
- Leadership and management skills
- Marketing strategy and planning
- Customer service and communication skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant leadership and management experience in your resume
- Tailor your cover letter to emphasize your marketing and customer service skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research the company and its marketing strategies to demonstrate your enthusiasm and understanding
ATS Keywords: Marketing Manager, CMP, Community Marketing, Tour Flow, VPG, Leadership, Customer Service, Communication, Strategy, Planning
ASSUMPTION: The interview process will focus on assessing the candidate's leadership, marketing, and customer service skills, as well as their cultural fit within the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing department and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Hospitality
- Responsible tourism
- Global perspective
- Integrity
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and goal-focused
- Adaptable and responsive to change
- Customer-centric and service-oriented
Self-Assessment Questions:
- How do you embody the company's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or priorities.
- How do you ensure that your team maintains a customer-centric focus in their daily tasks?
ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team in a high-pressure, sales-focused environment
- Balancing strategic planning with day-to-day operations
- Adapting to the unique work environment of a resort location
- Meeting and exceeding budgeted tour flow and VPG requirements
ASSUMPTION: The role may present challenges related to team management, strategic planning, and meeting performance goals in a unique work environment.
📈 Similar Roles Comparison
- Marketing Manager (Hospitality Industry) vs. Marketing Manager (Other Industries)
- Hospitality industry-specific challenges and rewards
- Unique work environment and customer base
- Potential for travel and on-site event management
- CMP Marketing Manager vs. Other Marketing Manager Roles
- Focus on community marketing and tour flow
- Direct supervision of marketing associates and supervisors
- Potential for more hands-on sales and customer service responsibilities
- Mid-level Marketing Manager vs. Entry-level or Senior-level Marketing Manager Roles
- Balancing strategic planning with day-to-day operations
- Opportunities for professional growth and development
- Potential for mentorship and team leadership responsibilities
ASSUMPTION: This role offers a unique blend of strategic planning, team management, and day-to-day operations, with opportunities for professional growth and development.
📝 Sample Projects
- Developing and implementing a new training program for CMP associates and supervisors
- Analyzing site-level marketing performance data to identify trends and areas for improvement
- Collaborating with the Marketing Director to plan and execute a large-scale marketing campaign
ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's marketing department and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional growth and development of its marketing managers?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to work-life balance for marketing managers?
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your leadership, marketing, and customer service skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of successful marketing campaigns or projects you've led
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
