CO - Content Marketing Manager

📌 Core Information

🔹 Job Title: Content Marketing Manager

🔹 Company: Indiewalls

🔹 Location: Colombia

🔹 Job Type: Remote

🔹 Category: SEO & Content Marketing

🔹 Date Posted: March 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Shaping and owning the narrative across digital channels
• Collaborating with various teams and independent artists
• Producing high-impact visual and written content
• Leveraging digital platforms for effective content distribution

ASSUMPTION: The role may require a blend of creative and strategic skills, particularly in content creation and digital marketing, to effectively align with Indiewalls' artistic focus and client engagement strategies.

📋 Key Responsibilities

✅ Own the storytelling and distribution strategy across multiple channels

✅ Collaborate with curatorial, project management, and sales teams to identify high-impact projects

✅ Lead video content production, including scriptwriting and coordination with freelancers

✅ Collect information from various teams for content development

✅ Manage photo and video content logistics and media libraries

✅ Develop engaging case studies and project stories for the website

✅ Create behind-the-scenes content from site visits and team updates

✅ Leverage email marketing for client engagement

✅ Ensure brand consistency in collaboration with the Creative Director

ASSUMPTION: The responsibilities suggest a high degree of involvement in all stages of content creation, from ideation to execution, requiring both leadership and hands-on skills.

🎯 Required Qualifications

Education: Not specified, typically a degree in marketing, communications, or related fields is expected

Experience: Preferably in marketing for design, architecture, or creative industries; video production experience essential

Required Skills:

• Exceptional storytelling and narrative crafting abilities
• Strong project management skills with attention to deadlines
• Proven abilities in video content creation and management

Preferred Skills:

• Background in creative or design-focused marketing
• Experience using AI tools for workflow automation

ASSUMPTION: Preference is given to candidates with a robust background in creative sectors and familiarity with digital digital marketing tools and AI-driven workflow processes.

💰 Compensation & Benefits

Salary Range: Competitive pay based on experience; not explicitly stated

Benefits:

• Flexible vacation policy
• Employee bonuses linked to company performance
• Fully remote work setting

Working Hours: 40 hours per week, with flexibility in scheduling assumed

ASSUMPTION: The compensation package appears to emphasize flexibility and potential performance-based incentives, aligning with the creative and collaborative nature of the company.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specifically in art consultancy

Company Size: 43 employees; suggests close-knit teams and substantial individual responsibility

Founded: 2011, with a strong focus on curating art installations for high-profile clients

Company Description:

• Expertise in sourcing and producing art for complex, design-forward projects
• Personalized art solutions tying into global development prospects
• Strong partnerships with renowned design and architecture firms

Company Specialties:

• Art & Design
• Hospitality and Hotel Design
• Commercial and Residential Design

Company Website: http://www.indiewalls.com

ASSUMPTION: Given its size and clientele, Indiewalls likely relies on innovative thinking and a high degree of collaboration to meet client demands.

📊 Role Analysis

Career Level: Mid-level position appropriate for individuals with several years of professional experience in content marketing.

Reporting Structure: Reports to the Director of Marketing, indicating a need for strategic alignment and occasional senior-level interaction

Work Arrangement: Fully remote, offering flexibility and autonomy

Growth Opportunities:

• Expanding network through collaboration with artists and leading industry firms
• Opportunities to lead innovative content projects
• Contributing to strategic marketing initiatives

ASSUMPTION: The role appears well-suited for individuals seeking to deepen expertise in art-focused content marketing and leadership.

🌍 Location & Work Environment

Office Type: Remote setup, likely using digital communication tools for effective team interaction

Office Location(s): Headquarters in Brooklyn, New York with distributed teams across major U.S. cities

Geographic Context:

• Integration of global perspectives through diverse artist collaborations
• Proximity to cultural hubs may influence content style and appeal
• Potential requirement for occasional site visits or client interactions in major cities

Work Schedule: Flexible, accommodating different time zones across remote teams

ASSUMPTION: The collaborative nature may blend intense project periods with flexible day-to-day operations, requiring adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening call
• Technical or project-based assessment

Key Assessment Areas:

• Ability to create compelling narratives
• Proficiency in managing complex projects
• Liaison skills with diverse teams

Application Tips:

• Highlight experience with content creation in art/design sectors
• Demonstrate strategic thinking in marketing projects
• Discuss any flexible work experience

ATS Keywords: Content Marketing, Storytelling, Video Production, Project Management, Digital Content Tools

ASSUMPTION: The interview process will likely focus on assessing creative skills and strategic marketing insights suitable for their art consultancy niche.

🛠️ Tools & Technologies

• Google Drive and Slack for collaboration and communication
• Digital content tools such as Lightroom and Canva
• Video production software

ASSUMPTION: Familiarity with common digital content tools and adaptability with AI-enhanced applications will be beneficial for efficiency.

👔 Cultural Fit Considerations

Company Values:

• Ask Questions
• Take Creative Liberty
• Be Positive

Work Style:

• Collaborative and open communication across distributed teams
• Focus on maintaining work-life balance
• Performance-driven with a creative edge

Self-Assessment Questions:

• Are you comfortable working remotely across various time zones?
• Do you enjoy creating and optimizing narrative content?
• How do you adapt to changing requirements in creative projects?

ASSUMPTION: Strong alignment with company values around creativity, balance, and grit will be essential for thriving in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with diverse stakeholders
• Ensuring consistent content quality across different platforms
• Adapting storytelling techniques to fit varied digital channels
• Navigating remote team dynamics and communication

ASSUMPTION: The role requires handling dynamic and possibly competing priorities, which may challenge time management and cross-team coordination.

📈 Similar Roles Comparison

• Greater creative freedom compared to traditional marketing roles
• Increased focus on digital and narrative content strategy
• Collaborative synergy with artists and creative professionals

ASSUMPTION: Emphasis on artistic content strategy differentiates this role from generalist marketing positions, highlighting creativity and niche expertise.

📝 Sample Projects

• Developing narrative content for a high-profile hotel art installation
• Creating video content for a major brand's art branding strategy
• Case studies aligning art projects with client brand goals

ASSUMPTION: Sample projects likely reflect the convergence of branding strategies and artistic design services, necessitating adaptive content approaches.

❓ Key Questions to Ask During Interview

• What key metrics define success for content engagement?
• How are storytelling strategies adapted across different platforms?
• What support is available for remote team collaboration?
• How does the company encourage creative content initiatives?
• What opportunities are there for role development and career growth?

ASSUMPTION: Clarifying team culture, project metrics, and growth support will be critical in understanding the role's potential and alignment with personal career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Indiewalls career portal.
• Prepare a portfolio showcasing your content marketing work.
• Update your resume with relevant skills and experiences.
• Consider crafting a cover letter tailored to the artistic nature of the company.
• Follow up with a personalized email expressing your interest.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.