Co-Marketing Manager

📌 Core Information

🔹 Job Title: Co-Marketing Manager

🔹 Company: Tabby

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading co-marketing strategy for a portfolio of merchants and media agencies
• Managing end-to-end partner communication and building long-term agency relationships
• Analyzing campaign performance and delivering data-backed recommendations to improve ROAS
• Collaborating with internal teams to ensure seamless campaign delivery across multiple channels

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and a solid understanding of performance marketing to succeed.

📋 Key Responsibilities

✅ Lead co-marketing strategy for a portfolio of merchants and media agencies

✅ Manage end-to-end partner communication, from planning and launch to reporting and performance reviews

✅ Build long-term agency relationships to support scalable, high-performing campaign execution

✅ Support onboarding and enablement of new agency partners to integrate with Tabby Ads

✅ Monitor campaign and pipeline health using internal dashboards and tools

✅ Analyze performance and deliver clear, data-backed recommendations to improve ROAS and increase investment

✅ Identify upsell and cross-sell opportunities across Tabby Ads surfaces

✅ Ensure seamless campaign delivery across app, push, email, and WhatsApp in collaboration with internal teams

✅ Work closely with Ad Ops, Product, and Brand Studio teams to align on campaign goals and execution

✅ Share partner feedback and insights to improve internal workflows and influence product development

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to keep multiple campaigns on track.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years of experience in digital marketing, agency partnerships, or ad sales

Required Skills:

• Fluency in Arabic and English (spoken and written)
• Proven ability to manage advertisers or agencies, deliver performance outcomes, and drive commercial growth
• Strong understanding of performance marketing and digital campaign strategy
• Excellent communication, project management, and stakeholder management skills
• Comfortable using dashboards, attribution tools, and performance data to guide decisions

Preferred Skills:

• Experience using Meta Ads Manager, TikTok Ads, Snap Ads, or Google Ads
• Exposure to affiliate, retail media, or performance-led fintech campaigns
• Familiarity with the MENA agency ecosystem

ASSUMPTION: While not explicitly stated, a strong understanding of the MENA market and local language proficiency would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: SAR 25,000 - 35,000 per month (Based on industry standards for a mid-level marketing role in Riyadh)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts on Tabby services

Working Hours: Full-time, 40 hours per week with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Riyadh. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tabby operates in the financial services sector, focusing on creating financial freedom for users through flexible payment options and helping businesses grow through its technology.

Company Size: Tabby is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and career development.

Founded: Tabby was founded in 2019 and has since grown to serve over 14 million users and 40,000 global brands and small businesses.

Company Description:

• Tabby creates financial freedom in the way people shop, earn, and save by reshaping their relationship with money.
• Over 40,000 global brands and small businesses use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores.
• Tabby is active in Saudi Arabia, UAE, and Kuwait and is now valued at $1.5 billion in its last round of funding.

Company Specialties:

• Flexible payments
• Financial technology
• E-commerce growth
• Customer acquisition and retention

Company Website: tabby.ai

ASSUMPTION: Tabby's focus on innovation and growth makes it an attractive employer for those seeking a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to Nour Abdelsattar, the hiring manager, and works closely with Ad Ops, Product, and Brand Studio teams

Work Arrangement: Full-time, on-site role with flexible hours and remote work options available

Growth Opportunities:

• Potential to take on more responsibility and manage a larger portfolio of partners as the company grows
• Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
• Possibility to progress into a senior or management role within the marketing department

ASSUMPTION: This role offers a good balance of strategic thinking, project management, and cross-functional collaboration, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, offering a mix of traditional and modern culture
• The city is home to a diverse and vibrant business ecosystem, with a strong focus on technology and innovation
• Riyadh offers a competitive job market with ample opportunities for career growth and development

Work Schedule: Standard office hours with flexible start and end times, allowing for a healthy work-life balance

ASSUMPTION: Riyadh's dynamic business environment and competitive job market make it an attractive location for professionals seeking growth and development opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the hiring manager or a senior team member

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and stakeholder management abilities
• Understanding of performance marketing and digital campaign strategy
• Cultural fit and alignment with Tabby's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the MENA market and local language proficiency in your application materials
• Prepare examples of your past campaign successes and challenges overcome to discuss during the interview

ATS Keywords: Digital Marketing, Agency Partnerships, Ad Sales, Performance Marketing, Digital Campaign Strategy, Communication, Project Management, Stakeholder Management, Data Analysis, Meta Ads Manager, TikTok Ads, Snap Ads, Google Ads, Affiliate Marketing, Retail Media, Fintech Campaigns, MENA Agency Ecosystem

ASSUMPTION: Tabby's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best match for the company's needs and values.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads
• Snap Ads
• Google Ads
• Internal dashboards and tools for campaign and pipeline management

ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Ambitious
• Data-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable using data to inform your decisions and strategies?
• Do you enjoy working with cross-functional teams and stakeholders to achieve common goals?

ASSUMPTION: Tabby values candidates who are customer-centric, innovative, collaborative, ambitious, data-driven, and adaptable, with a strong work ethic and a desire to succeed.

⚠️ Potential Challenges

• Managing multiple campaigns and partners simultaneously, requiring strong project management skills
• Working in a fast-paced, dynamic environment that may require adaptability and flexibility
• Collaborating with cross-functional teams and stakeholders, necessitating strong communication and stakeholder management skills
• Analyzing performance data and delivering clear, data-backed recommendations, requiring a strong understanding of performance marketing and data analysis

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on partner management and agency relationships
• This role requires a strong understanding of performance marketing and digital campaign strategy, as well as excellent communication and project management skills
• Career progression in this role may involve taking on more responsibility, managing a larger portfolio of partners, or moving into a senior or management role within the marketing department

ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and cross-functional collaboration, providing ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a co-marketing strategy for a portfolio of high-value merchants and digital agencies
• Managing end-to-end partner communication, from planning and launch to reporting and performance reviews
• Building long-term agency relationships to support scalable, high-performing campaign execution
• Analyzing campaign performance and delivering clear, data-backed recommendations to improve ROAS and increase investment

ASSUMPTION: These projects are representative of the day-to-day responsibilities and challenges faced by the Co-Marketing Manager at Tabby.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign lifecycle and how it is managed within the team?
• How does Tabby support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Tabby measure the success of its co-marketing campaigns, and what KPIs are most important?
• What is the team structure and dynamic like within the Co-Marketing department?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past campaign successes and challenges overcome to discuss during the interview
• Follow up with the hiring manager, Nour Abdelsattar, one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.