Co-Marketing Manager

📌 Core Information

🔹 Job Title: Co-Marketing Manager

🔹 Company: Veritree

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: Remote (Canada only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand partnerships & co-marketing programs
• Collaborating with Customer Success to create compelling co-marketing initiatives
• Building strong relationships with partners to drive mutual success
• Creating co-branded assets and content to highlight shared success
• Tracking and analyzing key performance indicators to evaluate campaign impact

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a focus on driving measurable results through strategic partnerships.

📋 Key Responsibilities

✅ Develop and execute joint marketing campaigns with veritree’s customers to drive engagement and expand visibility

✅ Create co-branded assets—including case studies, success stories, and advocacy content—to highlight shared success and elevate veritree’s credibility in the market

✅ Collaborate cross-functionally with Customer Success and veritree customers to amplify joint initiatives and position veritree as a trusted climate tech leader

✅ Support ongoing partner engagement efforts to strengthen relationships and turn customers into brand champions

✅ Coordinate with Product Marketing to educate customers and partners on new features, use cases, and best practices

✅ Track and analyze key performance indicators to evaluate the impact of partner campaigns on brand awareness, reach, and engagement

✅ Plan and host webinars, virtual events, and in-person activations to showcase partner achievements, thought leadership, and veritree’s impact

✅ Leverage marketing automation tools to scale programs efficiently and ensure consistent messaging across channels

✅ Design and implement referral and advocacy programs to inspire partners to share their experience and organically grow veritree’s presence

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize the impact of co-marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in partner marketing, customer marketing, or related roles in a SaaS environment

Required Skills:

• Strong understanding of joint marketing initiatives, co-branding strategies, and customer advocacy
• Strong content creation skills for social media, email campaigns, and case studies
• Proven track record of developing successful partner marketing programs and driving channel revenue growth
• Strong understanding of SaaS business models and channel sales dynamics
• Experience with partner marketing automation tools and CRM systems

Preferred Skills:

• Experience with environmental or sustainability-focused organizations
• Fluency in French or other languages

ASSUMPTION: While not explicitly stated, experience in the environmental or sustainability sector may be beneficial but is not required.

💰 Compensation & Benefits

Salary Range: $90,000 - $105,000 CAD per year, with the final salary offer based on qualifications, job-related skills, and relevant experience

Benefits:

• Extended healthcare plan
• Generous paid days off
• Ability to work remotely
• Opportunities for training and development
• Employee discounts at tentree

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vancouver, Canada.

📌 Applicant Insights

🔍 Company Context

Industry: Veritree operates in the environmental services industry, focusing on climate tech and verified restoration efforts

Company Size: Veritree is a small team with 11-50 employees, offering a collaborative and agile work environment

Founded: Veritree was launched in 2021, making it a young and rapidly growing startup

Company Description:

• Veritree is an award-winning climate tech startup based in Vancouver
• The company measures and verifies the impact of global restoration efforts from the ground up
• Veritree aims to plant 1 billion verified trees by 2030 with its community of businesses, planting organizations, and consumers

Company Specialties:

• Verified restoration projects
• Climate tech solutions
• Sustainability-focused business models

Company Website: www.veritree.com

ASSUMPTION: Veritree's focus on verified restoration projects and climate tech positions it as a unique and impactful player in the environmental services industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals with 2-5 years of experience in partner marketing or related fields

Reporting Structure: The Co-Marketing Manager will report directly to the Head of Marketing or a similar role

Work Arrangement: This is a full-time, remote position with a focus on collaboration and cross-functional work

Growth Opportunities:

• As a growing startup, Veritree offers opportunities for professional development and career advancement
• This role provides exposure to various aspects of marketing, including content creation, campaign management, and data analysis
• Successful candidates may have the opportunity to take on additional responsibilities or leadership roles as the company grows

ASSUMPTION: Given Veritree's rapid growth and focus on innovation, this role offers strong potential for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Veritree operates a remote-first work environment, with no physical office location

Office Location(s): N/A (remote work only)

Geographic Context:

• Vancouver, British Columbia, Canada is known for its natural beauty, diverse culture, and strong tech industry
• The city offers a high quality of life, with abundant outdoor recreation opportunities and a vibrant arts scene
• Vancouver is also a hub for environmental and sustainability-focused organizations

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: While Veritree is based in Vancouver, this remote role allows for flexibility in work location within Canada.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Candidates' understanding of joint marketing initiatives and co-branding strategies
• Candidates' ability to create engaging and effective content for various channels
• Candidates' experience with marketing automation tools and CRM systems
• Candidates' alignment with Veritree's mission and values

Application Tips:

• Highlight relevant experience in partner marketing or related fields
• Demonstrate a strong understanding of SaaS business models and channel sales dynamics
• Showcase your ability to create compelling content and tell a story through your resume and cover letter
• Prepare questions about Veritree's mission, values, and growth plans to ask during the interview

ATS Keywords: Partner Marketing, Co-Branding Strategies, Content Creation, Campaign Performance Tracking, Marketing Automation, CRM Systems, Climate Tech, Environmental Services

ASSUMPTION: Veritree's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on driving measurable results through strategic partnerships.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, experience with relevant marketing tools and technologies is likely to be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Veritree is committed to its mission of planting 1 billion verified trees by 2030
• Innovative: Veritree embraces cutting-edge technology and approaches to drive change
• Collaborative: Veritree values teamwork and cross-functional collaboration

Work Style:

• Remote-friendly: Veritree offers flexible work arrangements and supports remote work
• Agile: Veritree operates in a fast-paced and dynamic environment, requiring adaptability and quick decision-making
• Data-driven: Veritree uses data and analytics to inform decision-making and measure success

Self-Assessment Questions:

• Do you share Veritree's passion for environmental conservation and climate action?
• Are you comfortable working remotely and collaborating with a distributed team?
• Do you thrive in a fast-paced, dynamic work environment and enjoy problem-solving and innovation?

ASSUMPTION: Veritree's company culture is driven by its mission, with a focus on collaboration, innovation, and data-driven decision-making.

⚠️ Potential Challenges

• Working with a diverse range of partners, each with their own marketing priorities and goals
• Balancing creative content development with data-driven analysis and optimization
• Keeping up with the fast-paced and dynamic nature of a growing startup
• Ensuring consistent messaging and branding across various channels and partners

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong communication, project management, and analytical skills.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a greater emphasis on partnership development and co-branding strategies
• In the environmental services industry, Veritree's focus on verified restoration projects sets it apart from other organizations
• As a growing startup, Veritree offers more opportunities for career growth and professional development than larger, more established companies

ASSUMPTION: This role is well-suited to marketing professionals with experience in partner marketing or related fields, looking to make a meaningful impact in the environmental services industry.

📝 Sample Projects

• Developing a co-branded campaign with a major corporate partner to highlight their commitment to verified restoration projects
• Creating a series of success stories and case studies to showcase Veritree's impact and elevate its credibility in the market
• Designing and implementing a referral and advocacy program to inspire partners to share their experience and organically grow Veritree's presence

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Co-Marketing Manager may undertake to drive mutual success with Veritree's partners.

❓ Key Questions to Ask During Interview

• How does Veritree measure the success of its co-marketing initiatives, and how can I contribute to improving these metrics?
• What are the key priorities for this role in the first 90 days, and how can I ensure a smooth transition into the team?
• How does Veritree support the professional development and growth of its employees, particularly in the marketing department?
• What are the most significant challenges facing Veritree in the coming year, and how can this role help address them?
• How does Veritree foster a culture of innovation and collaboration, and how can I contribute to this culture as a new team member?

ASSUMPTION: These questions demonstrate a strong interest in Veritree's mission, values, and growth plans, as well as a commitment to driving measurable results through strategic partnerships.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience in partner marketing or related fields
• Write a compelling cover letter that demonstrates your understanding of Veritree's mission and values, as well as your enthusiasm for the role
• Prepare examples of your previous work, such as co-branded campaigns, success stories, or case studies, to showcase your skills and experience
• Follow up with Veritree one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.