📌 Core Information
🔹 Job Title: Coastal Marketing Manager
🔹 Company: AkzoNobel
🔹 Location: Gateshead, United Kingdom
🔹 Job Type: On-site
🔹 Category: Chemical Manufacturing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic go-to-market models
- Creating and implementing needs-based segment marketing plans
- Overseeing strategic marketing activities
- Collaborating with colleagues to develop customer, competitor, and market insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix environment.
📋 Key Responsibilities
✅ Implement strategic go-to-market models and translate strategy into initiatives
✅ Build a thorough understanding of segment needs to create and implement needs-based Segment Marketing Plans
✅ Oversee strategic marketing activities
✅ Act as a key interface for product portfolio management to underpin product, service, and range development activities including feeding into NPI
✅ Collaborate with colleagues to develop customer, competitor, and market insights to aid the development of winning value propositions and concepts
✅ Monitor performance and adjust planning to maximize effectiveness
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: A graduate degree in a scientific or marketing discipline is preferred
Experience: More than one area of sales and marketing experience, with extensive experience working in a commercial environment
Required Skills:
- Excellent communication and interpersonal skills
- Ability to work in a matrix environment
- Background working with different product and services groups
- Experience in P&L or with finance is an advantage
- Work experience in a technical/RD&I role is an advantage
Preferred Skills:
- Experience working with different product and services groups
- Background in P&L or finance
- Work experience in a technical/RD&I role
ASSUMPTION: While a degree in a scientific or marketing discipline is preferred, relevant experience and expertise are equally valuable for this role.
💰 Compensation & Benefits
Salary Range: Competitive salary (based on experience)
Benefits:
- 25 days holiday excluding bank holidays
- Income protection
- Staff discount at Dulux Decorator Centre stores
- Employee Assistance Programme
- Employee Life Assurance
- Company pension
- Product discounts
- Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover, and more!
Working Hours: 40 hours per week
ASSUMPTION: The salary range is competitive and in line with industry standards for a marketing manager role with 5-10 years of experience in the chemical manufacturing sector.
📌 Applicant Insights
🔍 Company Context
Industry: AkzoNobel is a global leader in paints and coatings, operating in over 150 countries with a rich history dating back to 1792. They are committed to sustainability and innovation, offering a wide range of brands such as Dulux, International, Sikkens, and Interpon.
Company Size: AkzoNobel is a large corporation with over 30,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: 1792, with a strong focus on innovation and sustainability throughout its history.
Company Description:
- AkzoNobel is a global leader in paints and coatings, offering a wide range of brands and products for both professional and consumer markets
- The company is committed to sustainability, with a focus on developing eco-friendly and innovative products
- AkzoNobel operates in a matrix environment, fostering collaboration and cross-functional teamwork
Company Specialties:
- Paints and coatings
- Innovation and R&D
- Sustainability
- Global operations and supply chain management
Company Website: www.akzonobel.com
ASSUMPTION: AkzoNobel's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and progression within the marketing function.
Reporting Structure: The Coastal Marketing Manager reports directly to the Marketing Director and works closely with various cross-functional teams, including product management, sales, and R&D.
Work Arrangement: This is an on-site role based in Gateshead, United Kingdom, with a typical workweek of 40 hours.
Growth Opportunities:
- Progression to senior marketing roles within AkzoNobel's global organization
- Expansion into different product categories or geographic markets
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: Given AkzoNobel's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: AkzoNobel's Gateshead office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Felling, Tyne & Wear NE10 0JY, United Kingdom
Geographic Context:
- The Gateshead office is located in the North East of England, with easy access to major transportation links and nearby amenities
- The region offers a competitive job market and a diverse range of industries, providing ample opportunities for professional growth and development
- The area is known for its rich cultural heritage, with numerous museums, galleries, and historical sites nearby
Work Schedule: The typical workweek is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The Gateshead office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with the hiring manager or panel
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and teamwork
- Communication and interpersonal skills
- Cultural fit and alignment with AkzoNobel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic marketing initiatives and their outcomes
- Research AkzoNobel's products, markets, and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing strategy, segment marketing, product portfolio management, market insights, strategic planning, collaboration, matrix environment
ASSUMPTION: AkzoNobel's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, SAP CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Safety, Health, and Environment (SHE)
- Integrity
- Customer focus
- Excellence
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a collaborative, matrix environment?
- Are you comfortable working with diverse teams and stakeholders?
- Can you demonstrate a proven track record of developing and implementing strategic marketing initiatives?
ASSUMPTION: AkzoNobel values a diverse and inclusive work environment, seeking candidates who can contribute to and thrive in a collaborative, global organization.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a matrix environment
- Adapting to a fast-paced, dynamic market and competitive landscape
- Balancing short-term tactical needs with long-term strategic goals
- Working effectively with cross-functional teams and remote colleagues
ASSUMPTION: These challenges are common in a global, matrix organization and can be effectively managed by a skilled and adaptable marketing professional.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the coastal market segment, requiring a deep understanding of its unique needs and dynamics
- AkzoNobel's global presence and diverse product portfolio offer unique opportunities for career growth and development not typically found in smaller organizations
- This role's focus on strategic go-to-market models and segment marketing plans sets it apart from more tactical marketing positions
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the coastal market segment and strategic scope make it a distinctive opportunity within AkzoNobel's global organization.
📝 Sample Projects
- Developing and implementing a needs-based segment marketing plan for the coastal market
- Conducting market research and analysis to identify trends and opportunities in the coastal market segment
- Collaborating with product management to develop and launch new products tailored to the coastal market's unique needs
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Coastal Marketing Manager role within AkzoNobel's global organization.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for the coastal market segment, and how this role will contribute to their evolution?
- How does AkzoNobel support the professional development and growth of its marketing managers?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does AkzoNobel foster collaboration and innovation in its marketing teams?
- What are the most challenging aspects of working in a matrix environment, and how does AkzoNobel support its employees in overcoming these challenges?
ASSUMPTION: These interview questions are designed to provide insight into the role's strategic focus, AkzoNobel's marketing culture, and the organization's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic marketing initiatives and their outcomes
- Research AkzoNobel's products, markets, and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
