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Coastal Marketing Manager

AkzoNobel
Full-time
On-site
Gateshead, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Coastal Marketing Manager

πŸ”Ή Company: AkzoNobel

πŸ”Ή Location: Gateshead, United Kingdom

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Chemical Manufacturing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing strategic go-to-market models
  • Creating and implementing needs-based segment marketing plans
  • Overseeing strategic marketing activities
  • Collaborating with colleagues to develop customer, competitor, and market insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix environment.

πŸ“‹ Key Responsibilities

βœ… Implement strategic go-to-market models and translate strategy into initiatives

βœ… Build a thorough understanding of segment needs to create and implement needs-based Segment Marketing Plans

βœ… Oversee strategic marketing activities

βœ… Act as a key interface for product portfolio management to underpin product, service, and range development activities including feeding into NPI

βœ… Collaborate with colleagues to develop customer, competitor, and market insights to aid the development of winning value propositions and concepts

βœ… Monitor performance and adjust planning to maximize effectiveness

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: A graduate degree in a scientific or marketing discipline is preferred

Experience: More than one area of sales and marketing experience, with extensive experience working in a commercial environment

Required Skills:

  • Excellent communication and interpersonal skills
  • Ability to work in a matrix environment
  • Background working with different product and services groups
  • Experience in P&L or with finance is an advantage
  • Work experience in a technical/RD&I role is an advantage

Preferred Skills:

  • Experience working with different product and services groups
  • Background in P&L or finance
  • Work experience in a technical/RD&I role

ASSUMPTION: While a degree in a scientific or marketing discipline is preferred, relevant experience and expertise are equally valuable for this role.

πŸ’° Compensation & Benefits

Salary Range: Competitive salary (based on experience)

Benefits:

  • 25 days holiday excluding bank holidays
  • Income protection
  • Staff discount at Dulux Decorator Centre stores
  • Employee Assistance Programme
  • Employee Life Assurance
  • Company pension
  • Product discounts
  • Flexible benefits scheme offering benefits including Gymflex, retail card, dental cover, and more!

Working Hours: 40 hours per week

ASSUMPTION: The salary range is competitive and in line with industry standards for a marketing manager role with 5-10 years of experience in the chemical manufacturing sector.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AkzoNobel is a global leader in paints and coatings, operating in over 150 countries with a rich history dating back to 1792. They are committed to sustainability and innovation, offering a wide range of brands such as Dulux, International, Sikkens, and Interpon.

Company Size: AkzoNobel is a large corporation with over 30,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: 1792, with a strong focus on innovation and sustainability throughout its history.

Company Description:

  • AkzoNobel is a global leader in paints and coatings, offering a wide range of brands and products for both professional and consumer markets
  • The company is committed to sustainability, with a focus on developing eco-friendly and innovative products
  • AkzoNobel operates in a matrix environment, fostering collaboration and cross-functional teamwork

Company Specialties:

  • Paints and coatings
  • Innovation and R&D
  • Sustainability
  • Global operations and supply chain management

Company Website: www.akzonobel.com

ASSUMPTION: AkzoNobel's large size and global presence offer numerous opportunities for career growth and development, as well as exposure to diverse markets and cultures.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and progression within the marketing function.

Reporting Structure: The Coastal Marketing Manager reports directly to the Marketing Director and works closely with various cross-functional teams, including product management, sales, and R&D.

Work Arrangement: This is an on-site role based in Gateshead, United Kingdom, with a typical workweek of 40 hours.

Growth Opportunities:

  • Progression to senior marketing roles within AkzoNobel's global organization
  • Expansion into different product categories or geographic markets
  • Development of leadership and management skills through mentoring and training programs

ASSUMPTION: Given AkzoNobel's global presence and diverse product portfolio, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: AkzoNobel's Gateshead office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Felling, Tyne & Wear NE10 0JY, United Kingdom

Geographic Context:

  • The Gateshead office is located in the North East of England, with easy access to major transportation links and nearby amenities
  • The region offers a competitive job market and a diverse range of industries, providing ample opportunities for professional growth and development
  • The area is known for its rich cultural heritage, with numerous museums, galleries, and historical sites nearby

Work Schedule: The typical workweek is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The Gateshead office provides a modern, collaborative work environment that supports productivity and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with the hiring manager or panel

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional collaboration and teamwork
  • Communication and interpersonal skills
  • Cultural fit and alignment with AkzoNobel's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your strategic marketing initiatives and their outcomes
  • Research AkzoNobel's products, markets, and competitors to demonstrate your industry knowledge

ATS Keywords: Marketing strategy, segment marketing, product portfolio management, market insights, strategic planning, collaboration, matrix environment

ASSUMPTION: AkzoNobel's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit for the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, SAP CRM)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing team's preferences and the organization's standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Safety, Health, and Environment (SHE)
  • Integrity
  • Customer focus
  • Excellence
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to change
  • Innovative and creative

Self-Assessment Questions:

  • Do you thrive in a collaborative, matrix environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Can you demonstrate a proven track record of developing and implementing strategic marketing initiatives?

ASSUMPTION: AkzoNobel values a diverse and inclusive work environment, seeking candidates who can contribute to and thrive in a collaborative, global organization.

⚠️ Potential Challenges

  • Managing multiple priorities and stakeholders in a matrix environment
  • Adapting to a fast-paced, dynamic market and competitive landscape
  • Balancing short-term tactical needs with long-term strategic goals
  • Working effectively with cross-functional teams and remote colleagues

ASSUMPTION: These challenges are common in a global, matrix organization and can be effectively managed by a skilled and adaptable marketing professional.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on the coastal market segment, requiring a deep understanding of its unique needs and dynamics
  • AkzoNobel's global presence and diverse product portfolio offer unique opportunities for career growth and development not typically found in smaller organizations
  • This role's focus on strategic go-to-market models and segment marketing plans sets it apart from more tactical marketing positions

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the coastal market segment and strategic scope make it a distinctive opportunity within AkzoNobel's global organization.

πŸ“ Sample Projects

  • Developing and implementing a needs-based segment marketing plan for the coastal market
  • Conducting market research and analysis to identify trends and opportunities in the coastal market segment
  • Collaborating with product management to develop and launch new products tailored to the coastal market's unique needs

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Coastal Marketing Manager role within AkzoNobel's global organization.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing strategies for the coastal market segment, and how this role will contribute to their evolution?
  • How does AkzoNobel support the professional development and growth of its marketing managers?
  • What are the key priorities for this role in the first 90 days, and how will success be measured?
  • How does AkzoNobel foster collaboration and innovation in its marketing teams?
  • What are the most challenging aspects of working in a matrix environment, and how does AkzoNobel support its employees in overcoming these challenges?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic focus, AkzoNobel's marketing culture, and the organization's approach to professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your strategic marketing initiatives and their outcomes
  • Research AkzoNobel's products, markets, and competitors to demonstrate your industry knowledge
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.