📌 Core Information
🔹 Job Title: Colaborador de marketing (f/m/d)
🔹 Company: Volkswagen AG
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of the marketing strategy with a focus on digital and social media
- Creating digital content for campaigns, events, and launches
- Managing content calendars and coordinating campaigns
- Monitoring data and generating insights for strategy optimization
- Updating and managing company websites
ASSUMPTION: This role requires a strong focus on digital marketing and data analysis, with a significant portion of time dedicated to content creation and management.
📋 Key Responsibilities
✅ Creating and implementing digital content for campaigns, events, and launches
✅ Developing and managing content calendars for consistent communication
✅ Coordinating content production with external agencies (video, social media, etc.)
✅ Managing and proposing content for social media platforms, tracking metrics and interactions
✅ Updating and managing company websites (Soauto VGRP, Soauto Usados, and Outletcars)
✅ Monitoring data (leads, CRM, campaigns) and generating insights for strategy optimization
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of experience in digital marketing and social media
Required Skills:
- Proven experience in digital marketing and social media management
- Strong analytical skills with tools like Google Analytics, Meta, and CRM
- Experience in content management (LinkedIn, Instagram, Facebook, SharePoint)
- Proficient in Excel and data interpretation
- Excellent written communication skills in Portuguese
Preferred Skills:
- Fluency in English
- Experience with content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates with relevant internship experience may also be considered.
💰 Compensation & Benefits
Salary Range: €20,000 - €25,000 per year (based on experience and industry standards for entry-level marketing roles in Lisbon)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Volkswagen vehicles
- Training and development opportunities
Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work (hybrid model)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (global), with a significant presence in Portugal
Founded: 1937 (global), with operations in Portugal since the 1960s
Company Description:
- Volkswagen AG is a leading automobile manufacturer and the largest carmaker in Europe
- The company offers a wide range of brands, including Volkswagen, Audi, SEAT, CUPRA, and Volkswagen Commercial Vehicles
- Volkswagen AG is committed to making mobility sustainable through electric drive, digital networking, and autonomous driving
Company Specialties:
- Electric mobility (e-mobility)
- Self-driving cars (autonomous driving)
- Connectivity and connected cars
- Innovation and sustainability
Company Website: https://www.volkswagenag.com/en.html
ASSUMPTION: Volkswagen AG is a large, multinational corporation with a strong focus on innovation and sustainability in the automotive industry.
📊 Role Analysis
Career Level: Entry-level (Marketing Technician)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with the possibility of remote work (hybrid model) and flexible hours
Growth Opportunities:
- Progression to a Marketing Specialist or similar role after gaining experience
- Potential to work on international projects and collaborate with other Volkswagen brands
- Training and development opportunities to expand skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of around 500,000 people
- The city is known for its historic sites, vibrant culture, and coastal location
- Lisbon offers a high quality of life, with a relatively low cost of living compared to other Western European capitals
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work (hybrid model)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Digital marketing and social media skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the role and the company's mission
- Showcase your creativity and analytical thinking through relevant examples or projects
ATS Keywords: Digital Marketing, Social Media, Google Analytics, CRM, Content Management, Excel, Written Communication, Visual Communication, Proactivity, Creativity, Team Spirit, Interpersonal Skills
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Google Analytics
- Meta (Facebook, Instagram) Business Manager
- CRM (e.g., Salesforce, HubSpot)
- Content management systems (e.g., WordPress, SharePoint)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Quality
- Responsibility
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for digital marketing and social media?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a growth mindset and a desire to learn and improve continuously?
ASSUMPTION: Candidates who align with Volkswagen AG's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic and fast-paced work environment
- Working with external agencies and stakeholders
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role focuses more on digital marketing and content creation than traditional marketing roles
- Compared to other marketing roles in the automotive industry, this position has a stronger emphasis on data analysis and insights
- Career progression in this role may involve moving into more specialized marketing or management positions
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new vehicle launch
- Analyzing website traffic and user behavior to optimize content and improve SEO
- Managing an email marketing campaign to engage customers and promote brand loyalty
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team in the next 6-12 months?
- How does this role contribute to the company's overall marketing strategy?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the team's dynamic, and how do they collaborate and support each other?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples or projects that demonstrate your digital marketing and analytical skills
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
