College Marketing Representative - LA

📌 Core Information

🔹 Job Title: College Marketing Representative - LA

🔹 Company: Sony Music Entertainment US

🔹 Location: Remote

🔹 Job Type: Part-Time

🔹 Category: Music Industry

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Promoting 5-10 artists per month through digital and in-person marketing strategies
• Hosting listening events and organizing campus activations
• Creating digital content for social media to support The Orchard’s artists
• Building relationships with influencers, DJs, student organizations, and local sites
• Attending artists’ shows and submitting detailed marketing reports

ASSUMPTION: This role is ideal for undergraduate students passionate about music and marketing, looking to gain real-world experience in the music industry.

📋 Key Responsibilities

✅ Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets

✅ Maintain a local social media presence that promotes the artists you’ll be working with

✅ Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus

✅ Research appropriate apps, forums, and networks for the key 18-24yr old demographic for each artist

✅ Research and attend local and campus events that will best facilitate the promotion of our artists

✅ Attend our artists’ shows to hand out promotional tools and get feedback from fans

✅ Submit a detailed report on your marketing successes and initiatives for each campaign you run

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to manage your own hours effectively.

🎯 Required Qualifications

Education: Undergraduate student currently enrolled in a 4-year university in Los Angeles with a minimum of 2 years left prior to graduation

Experience: No prior experience required

Required Skills:

• Passion for music and understanding of how peers discover and consume music
• Understanding of social media marketing and active presence on platforms like TikTok, Instagram, Twitter, and Facebook
• Excellent communication and teamwork skills
• Ability to manage own hours and be accountable for assigned work
• Availability of 20 hours per week

Preferred Skills:

• Previous marketing or event planning experience
• Familiarity with music business and marketing

ASSUMPTION: While not required, previous marketing or event planning experience would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $15 - $18 per hour (based on industry standards for part-time, entry-level marketing roles in Los Angeles)

Benefits:

• Real-world music industry experience
• Opportunity to express creativity through locally run social channels, team brainstorms, and concert/album reviews
• Access to inside information to improve marketing outreach
• Free ticket(s) into our artists’ shows and possible meet and greet passes
• Valuable relationships within the local music industry

Working Hours: 20 hours per week, flexible schedule for team conference calls and tour coverage

ASSUMPTION: The salary range is an estimate based on industry standards for part-time, entry-level marketing roles in Los Angeles. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Music Industry

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1929 (as a subsidiary of Sony Corporation of America)

Company Description:

• Sony Music Entertainment is a global music entertainment company with a roster of current superstar artists and a vast catalog of some of the most important recordings in history
• The company’s position at the intersection of music, entertainment, and technology allows it to bring imagination and expertise to new products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help its artists push creative boundaries and reach new audiences
• Sony Music Entertainment is a member of the Sony family of global companies

Company Specialties:

• Music
• Entertainment
• Recording
• Music Publishing
• Marketing
• and A&R

Company Website: http://www.sonymusic.com

ASSUMPTION: Sony Music Entertainment is a well-established company in the music industry, offering a wide range of opportunities for growth and development.

📊 Role Analysis

Career Level: Entry-Level (0-2 years)

Reporting Structure: This role reports directly to The Orchard, a leading full-service music distribution company operating in 48 markets worldwide

Work Arrangement: This is a part-time, remote position with a flexible schedule for team conference calls and tour coverage

Growth Opportunities:

• Gain real-world music industry experience
• Build valuable relationships within the local music industry
• Potential for career advancement within the company

ASSUMPTION: This role offers excellent growth opportunities for individuals looking to establish a career in the music industry.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Remote

Geographic Context:

• Los Angeles, California
• Remote work allows for flexibility and a better work-life balance

Work Schedule: 20 hours per week, flexible schedule for team conference calls and tour coverage

ASSUMPTION: The remote work arrangement for this role offers flexibility and the opportunity to work from anywhere with an internet connection.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with The Orchard team
• Background check and onboarding

Key Assessment Areas:

• Passion for music and understanding of the target demographic
• Social media marketing skills and creativity
• Communication and teamwork skills
• Ability to manage own hours and be accountable for assigned work

Application Tips:

• Tailor your resume and cover letter to highlight your passion for music, marketing skills, and relevant experience
• Demonstrate your understanding of the target demographic and how you plan to reach them
• Showcase your creativity through your locally run social channels, team brainstorms, and concert/album reviews

ATS Keywords: Music marketing, social media marketing, event planning, artist promotion, music industry, college marketing, remote work, part-time

ASSUMPTION: The application process for this role is straightforward and focuses on assessing the applicant's passion for music, marketing skills, and ability to work independently.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, Twitter, Facebook)
• Event planning and management tools
• Reporting and analytics tools

ASSUMPTION: This role requires proficiency in using social media platforms and event planning tools. Familiarity with reporting and analytics tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Collaboration
• Integrity
• Diversity

Work Style:

• Remote and flexible work arrangement
• Ability to work independently and manage own hours
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you have a passion for music and an understanding of how your peers discover and consume music?
• Are you comfortable working remotely and managing your own hours?
• Do you have strong communication and teamwork skills?

ASSUMPTION: Sony Music Entertainment values creativity, innovation, collaboration, integrity, and diversity. This role requires strong communication and teamwork skills, as well as the ability to work independently and manage own hours.

⚠️ Potential Challenges

• Balancing work and academic responsibilities
• Managing own hours and staying accountable for assigned work
• Adapting to a remote work environment
• Keeping up with the fast-paced and ever-changing music industry

ASSUMPTION: While this role offers flexibility and the opportunity to work from anywhere, it also presents challenges such as managing own hours and staying accountable for assigned work.

📈 Similar Roles Comparison

• This role is unique in that it focuses on marketing and promoting artists to a specific demographic (college students aged 18-24)
• Unlike other marketing roles, this position requires a deep understanding of the target demographic and how they consume music
• Career path for this role may lead to full-time positions within the music industry, such as artist relations, marketing, or management

ASSUMPTION: This role is unique in its focus on marketing and promoting artists to a specific demographic. While it may lead to full-time positions within the music industry, the career path for this role is not as well-defined as other marketing roles.

📝 Sample Projects

• Planning and executing a successful listening event for an upcoming artist release
• Creating engaging social media content that resonates with the target demographic
• Researching and attending local and campus events to promote The Orchard’s artists

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks they may be responsible for in this role. They are not exhaustive and may vary depending on the specific artist or campaign.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for The Orchard’s artists?
• What opportunities are there for growth and development within the company?
• How does the team support and collaborate with one another to achieve success?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company. They are not exhaustive and may vary depending on the specific applicant and their interests.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your passion for music, marketing skills, and relevant experience
• Prepare examples of your social media marketing work or event planning experience
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.