📌 Core Information
🔹 Job Title: College Marketing Representative - LA
🔹 Company: The Orchard
🔹 Location: Remote (Los Angeles, CA)
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (with local events)
🚀 Job Overview
Key aspects of this role include:
- Promoting 5-10 artists per month through digital and in-person marketing strategies
- Organizing events and creating content to support The Orchard’s artists
- Building relationships with local influencers, such as college radio stations, DJs, and student organizations
- Gaining real-world music industry experience and access to exclusive perks
ASSUMPTION: This role requires a strong understanding of social media marketing and a passion for music. It is ideal for undergraduate students looking to gain experience in the music industry.
📋 Key Responsibilities
✅ Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets
✅ Maintain a local social media presence that promotes the artists you’ll be working with
✅ Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
✅ Research appropriate apps, forums, and networks for the key 18-24yr old demographic for each artist
✅ Research and attend local and campus events that will best facilitate the promotion of our artists
✅ Attend our artists’ shows to hand out promotional tools and get feedback from fans
✅ Submit a detailed report on your marketing successes and initiatives for each campaign you run
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to manage your own hours.
🎯 Required Qualifications
Education: Undergraduate student currently enrolled in a 4-year university in Los Angeles with a minimum of 2 years left prior to graduation
Experience: None specified, but previous marketing or social media experience is a plus
Required Skills:
- Passion for music and understanding of how peers discover and consume music
- Understanding of social media marketing and active presence on platforms like TikTok, Instagram, Twitter, and Facebook
- Excellent communication and teamwork skills
- Ability to manage own hours and be accountable for work assigned
- Access to transportation and live within 30 minutes of Los Angeles
- Flexible schedule for team conference calls and tour coverage
Preferred Skills:
- Previous experience in music marketing or a related field
- Familiarity with music industry trends and artists
ASSUMPTION: While previous experience is not required, candidates with relevant experience may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $15 - $18 per hour (based on industry standards for part-time marketing roles in Los Angeles)
Benefits:
- Real-world music industry experience
- Opportunity to express creativity through locally run social channels, team brainstorms, and concert/album reviews
- Access to inside information to improve marketing outreach
- Free tickets to artists’ shows and possible meet-and-greet passes
- Valuable relationships within the local music industry
Working Hours: 20 hours per week, flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time marketing roles in Los Angeles. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 201-500 employees
Founded: 1997
Company Description:
- Leading full-service music distribution company operating in 48 markets worldwide
- Services top global independent artists and labels
- Provides full-scale solutions across various verticals
- Focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity
Company Specialties:
- Marketing
- Distribution
- Music
- Video
- Licensing
- Creative services
- Global
- Sales analytics
- Technology
- Mobile
- App
- And tech
Company Website: www.theorchard.com
ASSUMPTION: The Orchard is a well-established company in the music industry, offering a range of services to independent artists and labels. This role provides an excellent opportunity for undergraduate students to gain experience in the music industry.
📊 Role Analysis
Career Level: Entry-level, part-time
Reporting Structure: This role reports directly to The Orchard’s marketing team
Work Arrangement: Remote, with local events and activities
Growth Opportunities:
- Potential full-time opportunities within The Orchard after graduation
- Networking opportunities within the music industry
- Chance to work with a variety of artists and gain diverse marketing experience
ASSUMPTION: This role offers valuable experience and growth opportunities for undergraduate students interested in the music industry.
🌍 Location & Work Environment
Office Type: Remote, with local events and activities
Office Location(s): Los Angeles, CA
Geographic Context:
- Los Angeles is a major hub for the music industry, offering numerous networking and event opportunities
- The city is home to a diverse range of artists and genres, providing a rich environment for marketing and promotion
- Los Angeles is also a popular tourist destination, with many events and attractions that can be leveraged for marketing purposes
Work Schedule: Flexible, with a minimum of 20 hours per week
ASSUMPTION: The remote work arrangement allows for flexibility and the ability to work from various locations, while local events and activities provide opportunities for in-person networking and promotion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with The Orchard’s marketing team
- Background check and onboarding
Key Assessment Areas:
- Knowledge of social media marketing and trends
- Communication and teamwork skills
- Creativity and problem-solving abilities
- Understanding of the music industry and artists
Application Tips:
- Highlight relevant marketing and social media experience, if any
- Demonstrate a strong passion for music and understanding of music industry trends
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of marketing campaigns or projects you’ve worked on, if applicable
ATS Keywords: Marketing, social media, music industry, artist promotion, event planning, content creation, Los Angeles
ASSUMPTION: The application process for this role is straightforward and focuses on assessing the candidate’s marketing skills, creativity, and passion for music.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Twitter, Facebook)
- Event planning and management tools
- Project management software (e.g., Asana, Trello)
- Reporting and analytics tools (e.g., Google Analytics, social media analytics)
ASSUMPTION: This role requires proficiency in social media platforms and basic project management tools. Familiarity with reporting and analytics tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Passion for music
- Creativity and innovation
- Collaboration and teamwork
- Accountability and reliability
- Continuous learning and improvement
Work Style:
- Remote and flexible work arrangement
- Strong communication and collaboration skills
- Ability to work independently and manage own hours
- Adaptability and willingness to learn
Self-Assessment Questions:
- Do you have a strong passion for music and a deep understanding of music industry trends?
- Are you comfortable working remotely and managing your own hours?
- Do you have excellent communication and teamwork skills?
- Are you creative and adaptable, with a willingness to learn and grow?
ASSUMPTION: The Orchard values candidates who are passionate about music, creative, and adaptable, with strong communication and teamwork skills.
⚠️ Potential Challenges
- Managing own hours and staying accountable for work assigned
- Balancing marketing efforts for multiple artists simultaneously
- Adapting to the dynamic and fast-paced music industry
- Maintaining a strong work-life balance while working remotely
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to staying organized and accountable.
📈 Similar Roles Comparison
- This role is unique in its focus on college marketing and local event planning for independent artists
- Similar roles may include event planning, marketing coordination, or social media management, but may not offer the same level of creative freedom or access to exclusive perks
- This role provides valuable experience in the music industry and can serve as a stepping stone to full-time opportunities within The Orchard or other music industry organizations
ASSUMPTION: This role offers a unique opportunity for undergraduate students to gain experience in the music industry and build a strong portfolio of marketing and event planning projects.
📝 Sample Projects
- Planning and executing a successful launch event for a new artist in Los Angeles
- Creating and implementing a targeted social media campaign to promote an upcoming album release
- Researching and leveraging local events and attractions to create buzz and generate interest in The Orchard’s artists
ASSUMPTION: These sample projects demonstrate the range of marketing and event planning tasks that may be required in this role, from creative campaign development to strategic event planning and execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for The Orchard?
- What opportunities are there for growth and advancement within The Orchard?
- How does The Orchard support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate a strong interest in the role and a commitment to understanding the expectations and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and social media experience, as well as your passion for music and understanding of music industry trends
- Prepare examples of marketing campaigns or projects you’ve worked on, if applicable
- Follow up with The Orchard’s hiring team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
