📌 Core Information
🔹 Job Title: College Marketing Representative - Seattle
🔹 Company: Sony Music Entertainment US
🔹 Location: Remote (Seattle)
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Promoting 5-10 artists per month through digital and in-person marketing strategies
- Building relationships with local influencers, such as college radio stations, DJs, and student organizations
- Creating and maintaining a local social media presence for The Orchard's artists
- Hosting listening events and organizing campus activations
- Submitting detailed reports on marketing successes and initiatives
ASSUMPTION: This role requires strong communication skills, creativity, and a deep understanding of the local music scene and student culture in Seattle.
📋 Key Responsibilities
✅ Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets
✅ Maintain a local social media presence that promotes the artists you’ll be working with
✅ Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus
✅ Research appropriate apps, forums, and networks for the key 18-24yr old demographic for each artist
✅ Research and attend local and campus events that will best facilitate the promotion of our artists
✅ Attend our artists’ shows to hand out promotional tools and get feedback from fans
✅ Submit a detailed report on your marketing successes and initiatives for each campaign you run
ASSUMPTION: This role requires a high level of self-motivation, time management, and adaptability, as you will be managing your own hours and working independently.
🎯 Required Qualifications
Education: Currently enrolled in a 4-year university in Seattle with a minimum of 2 years left prior to graduation
Experience: No formal experience required, but a passion for music and marketing is essential
Required Skills:
- Strong communication skills, both written and verbal
- Excellent organizational skills and the ability to manage time effectively
- Creativity and a keen eye for detail
- Familiarity with social media marketing and trends
- Ability to work independently and manage own hours
- Access to transportation and willingness to travel within the Seattle area
Preferred Skills:
- Previous marketing or promotions experience
- Familiarity with the local music scene in Seattle
- Proficiency in using social media analytics tools
ASSUMPTION: While not explicitly stated, a strong understanding of the local music scene and student culture in Seattle is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $15 - $18 per hour (based on industry standards for entry-level marketing roles in Seattle)
Benefits:
- Real World Music Industry Experience
- Creative Expression Opportunities
- Access to Inside Information
- Free Tickets to Shows
- Meet and Greet Passes
- Valuable Relationships within the Local Music Industry
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Seattle. The actual salary may vary depending on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Sony Music Entertainment US is a leading global music company, operating in the music industry with a focus on distribution, marketing, and promotion of independent artists and labels.
Company Size: With over 8,700 employees worldwide, Sony Music Entertainment US offers a large and diverse work environment, providing ample opportunities for growth and collaboration.
Founded: Sony Music Entertainment was founded in 1929, making it one of the oldest and most established music companies in the world.
Company Description:
- Sony Music Entertainment is a leading global music company, operating in more than 70 countries
- The company supports a diverse roster of international superstars, developing independent artists, and visionary creators
- Sony Music Entertainment is committed to artistic integrity, transparency, and entrepreneurship
Company Specialties:
- Music Distribution
- Artist Marketing and Promotion
- Music Publishing
- Record Label Services
- Global Licensing and Sync
Company Website: http://www.sonymusic.com
ASSUMPTION: Sony Music Entertainment US is a well-established company with a strong global presence, offering a wealth of opportunities for growth and development within the music industry.
📊 Role Analysis
Career Level: Entry Level (0-2 years)
Reporting Structure: This role reports directly to The Orchard, Sony Music Entertainment's independent distribution and marketing arm.
Work Arrangement: This is a part-time, on-site role with remote flexibility. The role requires a minimum of 20 hours per week, with the ability to manage own hours and work independently.
Growth Opportunities:
- Gain real-world music industry experience
- Build valuable relationships within the local music industry
- Develop marketing and promotions skills
- Potential for full-time employment or career advancement within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, providing a strong foundation in music marketing and promotions.
🌍 Location & Work Environment
Office Type: Remote (with on-site requirements for events and activations)
Office Location(s): Seattle, WA
Geographic Context:
- Seattle is a vibrant and culturally diverse city, home to a thriving music scene and a large student population
- The city offers a variety of events, venues, and opportunities for marketing and promotions
- Seattle's mild climate and natural beauty make it an attractive place to live and work
Work Schedule: 20 hours per week, with flexible scheduling
ASSUMPTION: The remote nature of this role, combined with the vibrant and culturally diverse environment of Seattle, offers a unique and exciting work environment for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with The Orchard's recruitment team
- In-person or virtual interview with The Orchard's marketing team
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to build relationships
- Creativity and problem-solving skills
- Understanding of local music scene and student culture
- Time management and organizational skills
- Adaptability and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Demonstrate your understanding of the local music scene and student culture in Seattle
- Showcase your creativity and problem-solving skills through examples or portfolio pieces
- Be prepared to discuss your availability and ability to manage your own hours
ATS Keywords: College Marketing, Student Events, Music Promotion, Social Media Marketing, Local Influencers, Campus Activations, Event Planning, Artist Relations, Music Industry
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on communication skills, creativity, and a deep understanding of the local music scene and student culture in Seattle.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Twitter, Facebook)
- Event planning and management tools
- Reporting and analytics tools
- Communication and collaboration tools (email, Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are primarily focused on social media marketing, event planning, and communication, with a strong emphasis on digital platforms.
👔 Cultural Fit Considerations
Company Values:
- Artistic Integrity
- Transparency
- Entrepreneurship
- Creativity
- Collaboration
Work Style:
- Independent and self-motivated
- Creative and innovative
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work in a fast-paced and dynamic environment
Self-Assessment Questions:
- Do you have a deep understanding of the local music scene and student culture in Seattle?
- Are you able to manage your own hours and work independently?
- Do you have strong communication skills and the ability to build relationships with local influencers?
- Are you creative and adaptable, with a willingness to learn and grow in a dynamic environment?
ASSUMPTION: Sony Music Entertainment US values creativity, innovation, and adaptability, with a strong emphasis on artistic integrity and transparency. Candidates who demonstrate these qualities and a strong understanding of the local music scene and student culture in Seattle are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing own hours and maintaining productivity in a remote work environment
- Building and maintaining relationships with local influencers and stakeholders
- Keeping up with trends and changes in the local music scene and student culture
- Balancing marketing and promotions responsibilities with academic commitments
ASSUMPTION: While this role offers significant growth opportunities, it also presents unique challenges that require strong time management, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role is unique in its focus on college marketing and promotions for an independent music distribution company
- Similar roles may include event planning, marketing, or promotions positions within the music industry or other creative industries
- Career paths for this role may include advancement within Sony Music Entertainment US or transition to other roles within the music industry or related fields
ASSUMPTION: While this role is unique in its focus on college marketing and promotions, it shares many similarities with other marketing and promotions positions within the music industry and related fields.
📝 Sample Projects
- Planning and executing a successful campus activation event for an upcoming artist release
- Creating and maintaining a local social media presence for multiple artists, tailored to the unique preferences and behaviors of the 18-24yr old demographic in Seattle
- Building and maintaining relationships with local record stores, lifestyle shops, and other relevant stakeholders to secure promotional opportunities for The Orchard's artists
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work involved.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing and promotions strategy for The Orchard and Sony Music Entertainment US?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for part-time employees?
- What is the company culture like, and how does this role contribute to that culture?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development, ensuring a strong fit for both the candidate and the employer.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples or portfolio pieces that demonstrate your creativity and problem-solving skills
- Be prepared to discuss your availability and ability to manage your own hours
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
