📌 Core Information
🔹 Job Title: Commercial Channel Marketing Manager
🔹 Company: Qualcomm
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Sales, Business Development & Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 3+ years (or equivalent education)
🔹 Remote Status: On-site (not remote eligible)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing channel-specific marketing activations
- Building and maintaining scalable channel marketing toolkits
- Collaborating with global marketing teams and external stakeholders
- Designing and evaluating high-performing co-marketing activations
- Contributing to marketing frameworks and programs
ASSUMPTION: This role requires a strong understanding of B2B marketing, channel marketing, and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop and execute channel-specific marketing activations in collaboration with the global commercial marketing team
✅ Build and maintain scalable channel marketing toolkits using modular design thinking and a systems-based approach, with a strong focus on co-branding
✅ Partner with GTM and sales leads at channel partners to design and evaluate high-performing co-marketing activations that optimize MDF usage across SIs, DMRs, and Distributors
✅ Coordinate internal efforts to support distributor marketing pilots for long-tail, distributor-managed partners
✅ Collaborate with OEM marketing leads to ensure Snapdragon is well-represented in channel partner campaigns and OEM launches
✅ Contribute to the development of marketing frameworks and programs that differentiate Snapdragon in the commercial compute space
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree with 3+ years of relevant experience, or equivalent education and experience
Experience: 3+ years of experience in Communications, Marketing, Public Relations, or related work experience
Required Skills:
- High attention to detail and a strong sense of ownership
- Systems thinking with a modular design mindset
- Strong cross-functional collaboration and organizational skills
- Creative problem-solving with the ability to pivot quickly and execute under tight deadlines and budgets
Preferred Skills:
- 8+ years of experience in B2B/commercial marketing, including 2+ years in a channel marketing role
- 2+ years of experience in the compute industry, ideally with an OEM or silicon manufacturer
- Proven success in building and executing high-performing B2B marketing campaigns with robust customer journeys at a regional or global scale
- Experience in strategic content marketing and developing thought leadership for technical audiences
- Strong program and project management skills, including experience working with external agencies and stakeholders
- Familiarity with design tools and principles
ASSUMPTION: This role requires a strong background in B2B marketing, channel marketing, and experience in the compute industry.
💰 Compensation & Benefits
Salary Range: $133,500 - $200,300 USD per year
Benefits:
- Competitive annual discretionary bonus program
- Opportunity for annual RSU grants
- Highly competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, focusing on delivering intelligent computing everywhere
Company Size: 10,001+ employees, with a global presence and a significant impact on the technology industry
Founded: 1985, with a rich history in innovation and growth
Company Description:
- Qualcomm is a world leader in wireless technology innovations and the pioneer of the wireless revolution
- The company's products are integrated into devices worldwide, from smartphones to cars, and are designed to deliver premium experiences for consumers
- Qualcomm is committed to advancing innovation in 5G, AI, IoT, and automotive technologies
Company Specialties:
- Semiconductors
- Wireless
- Mobile
- Networking
- Wi-Fi
- Small Cells
- Wireless Power
- Augmented Reality
- Location Services
- Internet of Things
- Automotive
- 5G
- PC computing
- and Bluetooth
Company Website: https://www.qualcomm.com/
ASSUMPTION: Working at Qualcomm offers opportunities to collaborate with a diverse team of experts and contribute to cutting-edge technologies that shape the future of computing.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Global Commercial Marketing Team and collaborates with various internal and external stakeholders
Work Arrangement: On-site, with an estimated 10-20% travel requirement
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Chance to work on high-impact projects and contribute to the company's success
- Opportunities to develop skills and gain experience in a dynamic, global organization
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): San Diego, California, United States
Geographic Context:
- San Diego is known for its mild Mediterranean climate, beautiful beaches, and numerous cultural attractions
- The city offers a high quality of life, with a diverse population and a thriving tech industry
- San Diego is home to numerous Fortune 500 companies and startups, providing ample networking and career opportunities
Work Schedule: Full-time, with a standard workweek of 40 hours
ASSUMPTION: San Diego offers a desirable work-life balance, with ample opportunities for outdoor activities, cultural events, and professional networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and stakeholder management
- Project management and execution skills
- Technical proficiency in marketing tools and software
- Cultural fit and alignment with Qualcomm's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Qualcomm's products, industry, and marketing strategies
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Qualcomm's company culture and values to show your fit and enthusiasm for the role
ATS Keywords: B2B marketing, channel marketing, co-branding, campaign execution, stakeholder management, project management, marketing strategy, Snapdragon, commercial compute, global marketing
ASSUMPTION: The interview process at Qualcomm is designed to assess your skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Project management software (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Performance
- Collaboration
- Inclusion
- Sustainability
Work Style:
- Cross-functional collaboration and teamwork
- Agile and adaptable approach to work
- Strong project management and execution skills
- Data-driven decision-making and continuous improvement
- Customer-focused mindset
Self-Assessment Questions:
- How do you align with Qualcomm's core values, particularly in the context of this role?
- Describe your experience working in a cross-functional team and managing multiple projects simultaneously?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Cultural fit is crucial for success at Qualcomm, and candidates should demonstrate alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges for those who prefer a more structured or predictable work environment
- Collaborating with external partners and agencies may require strong communication and negotiation skills
- Keeping up with industry trends and best practices in marketing may necessitate continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong skills, experience, and a willingness to adapt and grow in the role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on channel-specific marketing activations and collaboration with external stakeholders
- In the commercial compute space, this role is unique in its emphasis on building and maintaining scalable channel marketing toolkits and co-branding efforts
- Career progression in this role may lead to opportunities in global marketing, brand management, or other related fields within the organization
ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for professional growth and development.
📝 Sample Projects
- Developing a comprehensive channel marketing toolkit for Snapdragon-powered devices, including campaign templates, promotional materials, and co-branding guidelines
- Collaborating with channel partners to design and execute high-performing co-marketing campaigns that optimize MDF usage and drive engagement
- Contributing to the development of marketing frameworks and programs that differentiate Snapdragon in the commercial compute space, such as thought leadership content or event strategies
ASSUMPTION: These sample projects demonstrate the strategic and tactical marketing aspects of the role and the impact it can have on the organization's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Commercial Marketing Team?
- How does this role contribute to the overall marketing strategy for Snapdragon-powered devices?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Qualcomm support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 1-2 years, and how can this role help address them?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and the organization, and can provide valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
- Research Qualcomm's company culture and values to show your fit and enthusiasm for the role
- Follow up with the hiring manager or recruiter after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
