📌 Core Information
🔹 Job Title: Commercial Creative Lead, Podcasts
🔹 Company: Global
🔹 Location: Leicester Square - London, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading creative development and execution of innovative, cross-platform podcast advertising campaigns.
- Collaborating with various teams to ensure strategic alignment and drive growth in the podcast advertising market.
- Crafting and executing high-performing, cross-platform podcast campaigns that go beyond traditional formats and deliver real results.
- Partnering with sales, producers, podcasters, and internal teams to ensure smooth delivery of commercial activations.
ASSUMPTION: This role requires a strong background in podcast advertising and a proven track record of delivering creative campaigns that drive results.
📋 Key Responsibilities
✅ Lead Creative Development: Generating standout ideas aligned with both advertiser goals and podcast formats, including overseeing creative brief assessment and tone alignment.
✅ Deliver Multi-Platform Campaigns: Crafting and executing high-performing, cross-platform podcast campaigns that go beyond traditional formats and deliver real results.
✅ Collaborate Across Teams: Partnering with sales, producers, podcasters, and internal teams to ensure strategic alignment and smooth delivery of commercial activations.
✅ Drive Growth and Innovation: Leading brainstorms, pushing creative boundaries, and championing new formats to fuel commercial podcast growth and market leadership.
ASSUMPTION: This role involves working closely with various teams and stakeholders to deliver creative campaigns that meet both client and podcast goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field.
Experience: Proven commercial track record within the podcast space, with 5-10 years of experience in creative campaign development.
Required Skills:
- Podcast Industry Expertise: Deep understanding of the podcast industry and advertising landscape.
- Creative Campaign Development: Experience crafting creative-led ideas across audio-visual formats.
- Problem-Solving Mindset: Ability to balance analytical thinking and creative innovation.
- Autonomous Decision-Making: Confidence in prioritizing tasks and making independent decisions.
- Deadline Discipline: Ability to self-manage time and meet both internal and external deadlines.
- Media Project Delivery: Skilled in managing complex media projects from start to finish.
- Talent Collaboration: Comfortable working directly with talent, agents, and producers.
- Cross-Media Understanding: Knowledge of how podcasting fits into the broader media and marketing mix.
- Stakeholder Communication: Strong relationship-building skills with internal teams and external clients.
Preferred Skills:
- Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential.
- Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated.
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative campaign development skills and a proven track record in the podcast advertising space.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (AI-estimated, based on industry standards for this role and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and creative work environment
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution. Global is the UK and Europe’s largest Radio & Outdoor company, with respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player.
Company Size: 1,001-5,000 employees. As a large company, Global offers a wide range of opportunities and resources for employees to grow and develop their careers.
Founded: 2007. Global has been a leader in the broadcast media industry for over a decade, with a strong reputation for innovation and creativity.
Company Description:
- Home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold Radio.
- One of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population.
- On-air, on Global Player and with their outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
Company Specialties:
- Radio
- Media
- Airtime
- Sponsorship
- Promotions
- Broadcast technology
- Interactive
- Talent
- Entertainment
- Live events
- Sales
- Outdoor
- OOH
- Outdoor advertising
- And technology
Company Website: http://www.global.com
ASSUMPTION: Global's extensive portfolio and reach make it an attractive employer for those seeking to work in the broadcast media industry.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Commercial Creative Director, Podcasts.
Reporting Structure: This role will have direct reports, including Creative Executives and Junior Creative Executives, and will work closely with sales, production, and talent teams.
Work Arrangement: On-site, with flexibility for remote work as needed. This role requires regular collaboration with on-site teams and may involve attending industry events and client meetings.
Growth Opportunities:
- Progression to Commercial Creative Director, Podcasts or other senior leadership roles within the company.
- Expansion of responsibilities to include additional podcast brands or markets.
- Opportunities to mentor and develop junior team members, fostering a culture of growth and learning.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's podcast advertising strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London, with state-of-the-art facilities and amenities.
Office Location(s): 30 Leicester Square, London, WC2H 7LA, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving media industry.
- The Leicester Square location offers easy access to public transportation, shopping, dining, and entertainment options.
- Global's offices are designed to foster creativity and collaboration, with open-plan workspaces and dedicated meeting areas.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for project demands. This role may require occasional work outside of standard hours to meet deadlines or attend industry events.
ASSUMPTION: The central London location and modern office environment provide an ideal setting for this creative role, with easy access to the city's vibrant cultural scene and industry networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR department.
- In-person or video interview with the hiring manager and a member of the creative team.
- Final interview with the Commercial Creative Director, Podcasts.
Key Assessment Areas:
- Candidates' understanding of the podcast advertising landscape and creative campaign development.
- Ability to think strategically and align creative ideas with client goals and podcast formats.
- Communication and collaboration skills, with a focus on building strong relationships with internal teams and external clients.
- Problem-solving and decision-making skills, with a proven track record of delivering results in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on creative campaign development and podcast advertising.
- Prepare a portfolio showcasing your creative campaign development skills and a proven track record in the podcast advertising space.
- Research Global's podcast brands and advertising offerings to demonstrate your understanding of the company and its market position.
- Be prepared to discuss your creative process and how you approach brainstorming and campaign ideation.
ATS Keywords: Podcast advertising, creative campaign development, cross-platform campaigns, strategic alignment, commercial activations, brainstorming, innovative ideas, market leadership, stakeholder communication, relationship-building, autonomous decision-making, deadline discipline, media project delivery, talent collaboration, cross-media understanding, coaching and development, building trust
ASSUMPTION: Global's recruitment process is designed to assess candidates' creative and strategic thinking, as well as their ability to collaborate effectively with internal teams and external clients.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Podcast hosting and distribution platforms (e.g., Libsyn, Podbean, Apple Podcasts)
ASSUMPTION: This role requires proficiency in creative software and project management tools, as well as a strong understanding of the podcast industry and advertising landscape.
👔 Cultural Fit Considerations
Company Values:
- Creativity: Encouraging innovation and original thinking.
- Collaboration: Fostering a culture of teamwork and mutual respect.
- Integrity: Acting with honesty and transparency in all aspects of the business.
Work Style:
- Fast-paced and dynamic, with a focus on delivering high-quality campaigns under tight deadlines.
- Creative and strategic, with a strong emphasis on innovation and problem-solving.
- Collaborative and inclusive, with a focus on building strong relationships with internal teams and external clients.
Self-Assessment Questions:
- How do you approach brainstorming and campaign ideation, and how do you ensure that your ideas align with both client and podcast goals?
- Can you provide an example of a time when you had to manage a complex media project from start to finish, and how you ensured its successful delivery?
- How do you build and maintain strong relationships with internal teams and external clients, and how do you ensure that their needs are met throughout the campaign process?
ASSUMPTION: Global values creativity, collaboration, and integrity, and seeks candidates who align with these core values and work well within a fast-paced, dynamic team environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and competing priorities.
- Balancing the needs and expectations of clients, podcasters, and internal teams.
- Adapting to the evolving podcast advertising landscape and staying ahead of industry trends.
- Working in a fast-paced, dynamic environment with a high degree of autonomy and independence.
ASSUMPTION: This role requires strong project management skills, the ability to prioritize and manage multiple tasks, and a high degree of adaptability and resilience in the face of change.
📈 Similar Roles Comparison
- Unlike traditional advertising roles, this position requires a deep understanding of the podcast industry and advertising landscape, as well as a strong portfolio of creative campaign development work in the podcast space.
- As a senior-level role, this position offers significant growth potential and the opportunity to make a real impact on the company's podcast advertising strategy.
- Compared to other creative roles in the media industry, this position offers a unique blend of creativity, strategy, and project management, with a focus on delivering high-quality campaigns that drive results.
ASSUMPTION: This role offers a unique opportunity for creative professionals with a strong background in podcast advertising to make a significant impact on the company's podcast advertising strategy and grow their career in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing a multi-platform campaign for a major retailer, including audio, video, digital, and social elements, to promote their back-to-school product line on a popular parenting podcast.
- Creating a series of branded content segments for a financial services client, featuring interviews with financial experts and personal finance tips tailored to the podcast's audience.
- Managing the production and delivery of a live-read sponsorship for a national charity on a high-profile news podcast, including coordination with the podcaster, production team, and charity representatives.
ASSUMPTION: These sample projects illustrate the range of creative campaign development opportunities available in this role, from multi-platform advertising campaigns to branded content and live-read sponsorships.
❓ Key Questions to Ask During Interview
- Can you describe the company's podcast advertising strategy and how this role fits into that overall vision?
- How does the company support the growth and development of its creative team members, and what opportunities are there for professional advancement in this role?
- Can you provide an example of a successful podcast advertising campaign that the company has executed, and what made it stand out from other campaigns in the market?
- How does the company approach collaboration and communication with internal teams and external clients, and what tools and technologies do they use to facilitate this process?
- What are the biggest challenges facing the podcast advertising industry today, and how does the company plan to address these challenges in the coming years?
ASSUMPTION: These interview questions are designed to help candidates better understand the company's podcast advertising strategy, work environment, and growth opportunities, as well as the challenges facing the industry and how the company plans to address them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on creative campaign development and podcast advertising.
- Prepare a portfolio showcasing your creative campaign development skills and a proven track record in the podcast advertising space.
- Research Global's podcast brands and advertising offerings to demonstrate your understanding of the company and its market position.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
