Commercial Insurance Marketing Lead

📌 Core Information

🔹 Job Title: Commercial Insurance Marketing Lead

🔹 Company: Marsh

🔹 Location: Birmingham, Alabama

🔹 Job Type: Hybrid

🔹 Category: Insurance

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and coordinating marketing activities for new and renewal business
• Supporting Producers in sales activities
• Serving as a consultative point of contact for clients regarding coverages and marketing matters
• Mentoring and training other account team members
• Building and growing relationships with clients, carrier representatives, and teammates

ASSUMPTION: This role requires a balance of leadership, communication, and technical skills to effectively manage marketing activities and support sales efforts.

📋 Key Responsibilities

✅ Lead and coordinate marketing activities for new and renewal business, supporting Producers in sales activities

✅ Serve as a consultative point of contact for clients regarding coverages and marketing matters, identifying and understanding client needs

✅ Demonstrate strong price negotiation skills, leading the renewal process and preparing company applications and submissions

✅ Assist Producers with presenting coverage and renewal recommendations to clients, preparing proposals and finance agreements

✅ Mentor and train other account team members, building and growing relationships with clients, carrier representatives, and teammates

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, requiring strong organizational and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent education and/or related experience

Experience: Five years of relevant insurance industry experience

Required Skills:

• Property and Casualty insurance license
• Considerable knowledge of markets, policies, and coverage issues for all states and industries serviced
• Organizational skills to plan and prioritize workload, and to oversee application of workflows and procedures
• Leadership skills, service, and team orientation to provide direction, praise, constructive feedback, and development to employees
• Strong communication and interpersonal skills to build and maintain positive business relationships with clients, market contacts, and McGriff teammates
• Strong persuasion skills and tact to obtain information, negotiate with markets, obtain commitment or payments due from others, and motivate staff
• Discretion and problem-solving skills to analyze client information, proposal competitiveness, etc., and to resolve client, market, and employee relations problems
• Demonstrated proficiency in basic computer applications such as Microsoft Office Suite
• Ability to travel overnight

Preferred Skills:

• Advanced degree(s)
• Insurance industry certifications in addition to necessary license
• Significant prior experience leading teams and/or projects

ASSUMPTION: While the role requires a specific set of skills and experiences, candidates who are close to meeting these requirements are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 (Based on industry standards for a Marketing Lead role in the insurance industry with 5-10 years of experience in Birmingham, AL)

Benefits:

• Generous time off, including personal and volunteering
• Tuition reimbursement and professional development opportunities
• Hybrid Work
• Charitable contribution match programs
• Stock purchase opportunities

Working Hours: Full-time, typically 8:30 AM - 5:00 PM, Monday - Friday, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees

Founded: 1907 (as a part of Marsh & McLennan Companies)

Company Description:

• Marsh is a global leader in insurance broking and risk management
• They provide clients with data-driven risk insights and advice
• Marsh is a business of Marsh McLennan (NYSE: MMC), a global professional services firm

Company Specialties:

• Insurance Broking
• Risk Consulting
• International Insurance Placement
• Claims Management
• Captives
• Benchmarking
• Risk Management
• Cyber

Company Website: http://www.marsh.com

ASSUMPTION: Marsh is a well-established company with a strong global presence and a reputation for excellence in the insurance industry.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Commercial Lines Producer or a similar leadership position

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to advance to a senior marketing or leadership role within the company
• Opportunities to work on diverse and challenging projects
• Access to professional development and training resources

ASSUMPTION: This role offers opportunities for career growth and development within the company and the insurance industry.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): Birmingham, Alabama

Geographic Context:

• Birmingham is the most populous city in Alabama
• The city is known for its diverse economy and cultural scene
• The cost of living in Birmingham is relatively low compared to other major cities in the United States

Work Schedule: Full-time, typically 8:30 AM - 5:00 PM, Monday - Friday, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with a recruiter
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Insurance industry knowledge and experience
• Marketing and sales skills
• Leadership and team management abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant insurance industry experience and marketing achievements in your resume
• Prepare for behavioral and situational interview questions related to marketing, sales, and leadership
• Research Marsh and the insurance industry to demonstrate your understanding of the company and its market

ATS Keywords: Insurance Marketing, Commercial Lines, Sales Support, Client Relationship Management, Marketing Lead, Insurance Industry, Birmingham, Alabama

ASSUMPTION: The interview process will focus on assessing the candidate's industry knowledge, marketing and sales skills, and leadership potential.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Collaborative
• Inclusive
• Expert
• Accountable

Work Style:

• Results-driven
• Team-oriented
• Adaptable
• Innovative
• Detail-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working both independently and collaboratively?
• Do you have strong communication and interpersonal skills?
• Are you able to manage multiple projects and deadlines effectively?

ASSUMPTION: Marsh values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit will be well-positioned for success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Building and maintaining strong relationships with clients, carrier representatives, and teammates
• Navigating a large, global organization with a complex structure
• Adapting to changes in the insurance industry and market trends

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and development.

📈 Similar Roles Comparison

• Marketing Manager - Insurance (similar role, more focused on strategic planning and less on day-to-day execution)
• Business Development Manager - Insurance (similar role, more focused on sales and business development)
• Senior Marketing Specialist - Insurance (similar role, less senior-level responsibilities)

ASSUMPTION: This role offers a unique blend of marketing, sales, and leadership responsibilities within the insurance industry.

📝 Sample Projects

• Developing and executing a marketing campaign for a new commercial lines product
• Conducting market research and analysis to inform marketing strategies and tactics
• Collaborating with Producers to create and deliver client presentations and proposals

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role and the opportunities for growth and development.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing and sales strategy for commercial lines?
• What opportunities are there for professional development and growth within the company?
• How does Marsh support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant insurance industry experience and marketing achievements
• Prepare a cover letter that demonstrates your understanding of the role and your qualifications
• Prepare for behavioral and situational interview questions related to marketing, sales, and leadership
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.