Commercial Marketing Executive

📌 Core Information

🔹 Job Title: Commercial Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Cairo Festival City Business Park, New Cairo, Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Identifying, qualifying, and nurturing potential business leads to drive growth within the events sector.
• Planning, executing, and optimizing lead generation campaigns across multiple digital and offline channels.
• Collaborating closely with the sales team to align marketing campaigns with sales objectives and business goals.
• Conducting in-depth market research to identify new lead opportunities.
• Analyzing campaign performance metrics and providing regular reports and actionable insights to improve marketing effectiveness.

ASSUMPTION: This role requires a proactive and data-driven approach, with a strong focus on collaboration and continuous improvement.

📋 Key Responsibilities

✅ Plan, execute, and optimize lead generation campaigns across multiple digital and offline channels.

✅ Utilize marketing automation, CRM tools, and data analytics to track and refine campaign performance.

✅ Develop segmentation strategies to target the right audience and improve conversion rates.

✅ Track and analyze campaign performance metrics, including lead volume, conversion rates, and ROI.

✅ Work closely with the sales team to identify key areas for lead generation efforts and ensure marketing campaigns align with sales objectives and business goals.

✅ Conduct in-depth market research to identify new lead opportunities.

✅ Maintain and manage lead databases, ensuring accuracy and organization.

✅ Leverage data analytics and visualization tools (Excel, Power BI, Google Analytics) to generate insights.

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation to maximize lead generation and drive business growth.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or a related field is preferred.

Experience: Proven experience in lead generation, data, and campaign management.

Required Skills:

• Strong command of Excel (pivot tables, VLOOKUP, data analysis).
• Analytical mindset with experience in data-driven decision-making.
• Creative problem-solving skills to develop engaging lead gen strategies.
• Experience with CRM and marketing automation tools (HubSpot, Eloqua, Salesforce, etc.).
• Knowledge of digital marketing tactics, including paid campaigns, SEO, and email marketing.
• Ability to work cross-functionally and communicate insights effectively.

Preferred Skills:

• Familiarity with the exhibition industry trends, key players, and market dynamics.

ASSUMPTION: Candidates should have a strong foundation in lead generation, data analysis, and marketing campaign management, with a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 150,000 and EGP 250,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for marketing roles in Egypt.

Benefits:

• Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most employees balancing time in the office with time working remotely.
• Great Community: A welcoming culture with in-person and online social events, charity initiatives, and active diversity and inclusion networks.
• Broader Impact: Take up to four days per year to volunteer, with charity match funding available too.
• Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, Informa encourages and supports internal job moves.
• Time Out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company-funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world.

ASSUMPTION: Informa offers a competitive salary and comprehensive benefits package to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Informa operates in the information services industry, focusing on academic and business-to-business markets. They connect professionals with knowledge to help them learn more, know more, and do more.

Company Size: Informa is a large company with over 10,000 employees across 30 countries. This size offers opportunities for growth, collaboration, and exposure to diverse markets and industries.

Founded: Informa was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.

Company Description:

• Informa champions specialists working in academic and business-to-business markets.
• They serve a wide range of industries, including Pharma, Medical, and Biotech; Tech; Natural Products; Beauty & Aesthetics; Finance; Research and Advanced Learning; and many more.
• Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's extensive experience and global presence make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and international environment.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing function.

Reporting Structure: The Commercial Marketing Executive reports directly to the Commercial Marketing Manager and works closely with the sales team to align marketing efforts with business goals.

Work Arrangement: This role operates on a hybrid work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• Progression to a senior marketing role within the company.
• Expansion into other business units or markets within Informa's global portfolio.
• Development of skills and expertise through training and mentoring programs.

ASSUMPTION: This role offers a clear path for career progression and growth within the marketing function, with opportunities to expand into other business units or markets as experience and skills develop.

🌍 Location & Work Environment

Office Type: Informa's Cairo office is located in the modern and bustling Cairo Festival City Business Park, offering a professional and collaborative work environment.

Office Location(s): Cairo Festival City Business Park, New Cairo, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is a major hub for business, finance, and culture in the Middle East and North Africa region.
• Cairo Festival City Business Park is a modern and upscale business district, offering easy access to amenities, public transportation, and major highways.

Work Schedule: The role operates on a hybrid work arrangement, with a mix of on-site and remote work. The specific work schedule and office hours may vary depending on the team's needs and the employee's role within the organization.

ASSUMPTION: The modern and collaborative work environment at Informa's Cairo office, combined with the vibrant and dynamic city of Cairo, offers an exciting and engaging place to work for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the HR team to discuss the role and assess cultural fit.
• In-depth interview with the hiring manager and relevant team members to evaluate skills and experience.
• Final interview or assessment with senior leadership to discuss the role and make a hiring decision.

Key Assessment Areas:

• Lead generation strategies and campaign execution.
• Data analysis and interpretation skills.
• Collaboration and communication skills, particularly with the sales team.
• Industry knowledge and market trends.

Application Tips:

• Highlight specific examples of successful lead generation campaigns and their outcomes in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Informa's company culture.
• Prepare for interview questions that assess your ability to work cross-functionally and align marketing efforts with business goals.

ATS Keywords: Lead Generation, Campaign Management, Data Analysis, Marketing Automation, CRM Tools, Digital Marketing, Sales Collaboration, Market Research, A/B Testing, Conversion Optimization, Marketing Strategy, Targeted Marketing, Customer Acquisition, Customer Engagement, Customer Retention

ASSUMPTION: Informa's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot, Eloqua)
• Marketing automation tools (e.g., Marketo, Pardot, Adobe Campaign)
• Data analysis and visualization tools (e.g., Excel, Power BI, Google Analytics)
• Digital marketing tools (e.g., Google Ads, Facebook Ads, SEO tools)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's needs and the organization's broader technology stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Informa prioritizes understanding and meeting the needs of its customers.
• Collaborative: Informa fosters a culture of teamwork and collaboration, both internally and with external partners.
• Innovative: Informa encourages creativity, continuous learning, and improvement in all aspects of its business.

Work Style:

• Data-driven: Informa makes decisions based on data and insights, with a focus on continuous improvement and optimization.
• Dynamic: Informa operates in a fast-paced and ever-changing industry, requiring employees to be adaptable and responsive to change.
• Global: Informa's international presence exposes employees to diverse perspectives and opportunities for growth and development.

Self-Assessment Questions:

• How do you approach identifying and qualifying potential business leads in a dynamic and competitive market?
• How do you collaborate effectively with sales teams to align marketing efforts with business goals and drive growth?
• How do you stay up-to-date with industry trends and market dynamics, and how do you incorporate this knowledge into your marketing strategies?

ASSUMPTION: Informa's company culture values customer-centricity, collaboration, and innovation, with a work style that is data-driven, dynamic, and global. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple lead generation campaigns simultaneously, requiring strong organizational skills and attention to detail.
• Working in a fast-paced and ever-changing industry, requiring adaptability and resilience in the face of change.
• Collaborating effectively with sales teams, requiring strong communication and interpersonal skills.
• Operating in a competitive market, requiring a proactive and innovative approach to lead generation and customer acquisition.

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will possess the skills and experience necessary to overcome them.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on lead generation and data analysis, with a focus on driving business growth through targeted and effective marketing campaigns.
• In the exhibition industry, this role is unique in its focus on commercial marketing and lead generation, with a broader scope than traditional event marketing roles.
• Career progression in this role may lead to opportunities in senior marketing roles within the company or expansion into other business units or markets within Informa's global portfolio.

ASSUMPTION: This role offers a unique blend of marketing and sales-focused responsibilities, with a clear path for career progression and growth within the marketing function.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to generate leads for an upcoming exhibition in the F&B sector, with a focus on maximizing open rates, click-through rates, and conversion rates.
• Conducting market research to identify new lead opportunities in the pharmaceutical industry, with a focus on emerging trends and key players in the market.
• Analyzing campaign performance data to optimize lead generation strategies and improve ROI, with a focus on continuous improvement and optimization.

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Commercial Marketing Executive role, with a focus on data-driven decision-making, creativity, and continuous improvement.

❓ Key Questions to Ask During Interview

• How does the sales team currently approach lead qualification and nurturing, and how can marketing efforts better support these processes?
• What are the key priorities for the Commercial Marketing team in the first 90 days, and how can this role contribute to achieving these goals?
• How does Informa's company culture support collaboration and innovation in the marketing function?
• What opportunities exist for growth and development within the Commercial Marketing team, and how does Informa support the career progression of its marketing professionals?
• How does Informa measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their fit with Informa's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume to highlight your experience with lead generation, data analysis, and marketing campaign management.
• Write a cover letter that demonstrates your understanding of the role and your fit with Informa's company culture.
• Prepare for the interview by researching Informa's business, industry trends, and market dynamics.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.