📌 Core Information
🔹 Job Title: Commercial Marketing Executive
🔹 Company: PUMA Group
🔹 Location: AU-Office Melbourne, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing full-year retail calendars for wholesale accounts to drive traffic and conversion
- Supporting planning of launch events and in-store activations across key retail environments
- Delivering integrated marketing plans in partnership with Commercial Marketing Manager
- Managing day-to-day marketing requests and campaign execution for wholesale partners
- Ensuring in-store and online brand communications are current and consistent
ASSUMPTION: This role requires a strong understanding of retail marketing and the ability to work cross-functionally with various teams to deliver impactful commercial activations.
📋 Key Responsibilities
✅ Execute full-year retail calendars for wholesale accounts to drive traffic and conversion
✅ Support planning of launch events and in-store activations across key retail environments
✅ Deliver integrated marketing plans in partnership with Commercial Marketing Manager
✅ Manage day-to-day marketing requests and campaign execution for wholesale partners
✅ Ensure in-store and online brand communications are current and consistent
✅ Drive premium experiences at all consumer touchpoints (in-store, online, social, activations)
✅ Coordinate photo shoots and campaign rollouts for major brand and volume initiatives
✅ Manage stakeholder communications and third-party agency relationships
✅ Support sell-in presentations and GTM planning with sales, brand, and merchandise teams
✅ Track budgets, process invoices, and manage digital asset distribution and imagery approvals
ASSUMPTION: This role involves a high level of organization, attention to detail, and the ability to manage multiple priorities in a fast-paced setting.
🎯 Required Qualifications
Education: Bachelor’s degree or higher in Marketing, Communications, or a related field
Experience: 1-3 years’ experience in trade or retail marketing within a multi-category or lifestyle brand
Required Skills:
- Strong project and relationship management capabilities
- Experience developing and executing marketing calendars and campaigns
- Ability to work independently and manage multiple priorities in a fast-paced setting
- Detail-oriented, highly organized, and proactive in finding solutions
- Creative mindset with a passion for innovation and driving brand engagement
- Intermediate skills in Microsoft Office Suite
- Basic skills in Adobe Photoshop
- Experience in managing campaign assets and coordinating with digital platforms
- Fluent in English with strong written and verbal communication skills
Preferred Skills:
- Familiarity with sport, fashion, or consumer retail environments
ASSUMPTION: While not explicitly stated, familiarity with the sports industry or retail environment would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Executive role in Australia with 1-3 years of experience, the estimated salary range is AU$65,000 - AU$85,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Dynamic and vibrant work environment
Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 5:30 PM. May require occasional evening or weekend work for events.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: PUMA Group operates in the retail industry, specifically in the sports and lifestyle sector. The company is known for its innovative and vibrant brand, with a strong focus on sports performance and street culture.
Company Size: PUMA Group has over 10,000 employees worldwide, providing a large and diverse work environment for employees.
Founded: PUMA was founded in 1948 and has since grown into a global brand with a strong presence in over 120 countries.
Company Description:
- PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories.
- The company offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
Company Specialties:
- Sports performance footwear, apparel, and accessories
- Lifestyle and streetwear-inspired products
- Collaborations with designers and brands
Company Website: http://about.puma.com/en/careers
ASSUMPTION: PUMA Group's focus on innovation, creativity, and collaboration makes it an exciting place to work for marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in retail marketing and commercial activations.
Reporting Structure: The Commercial Marketing Executive will report directly to the Commercial Marketing Manager and work cross-functionally with various teams, including Sales, Retail, and Merchandise.
Work Arrangement: This is an on-site role based in AU-Office Melbourne, Australia. Occasional travel may be required for events and activations.
Growth Opportunities:
- Progression to a Commercial Marketing Manager role
- Expansion into other marketing disciplines or regional roles
- Opportunities to work on global campaigns and collaborations
ASSUMPTION: This role offers significant growth potential for candidates looking to build a career in retail marketing and commercial activations.
🌍 Location & Work Environment
Office Type: PUMA Group's AU-Office Melbourne is a modern, vibrant workspace designed to foster creativity and collaboration.
Office Location(s): AU-Office Melbourne, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity, vibrant arts scene, and high quality of life.
- The city is home to several major sports teams and events, providing ample opportunities for sports marketing professionals.
- Melbourne has a temperate oceanic climate, with mild winters and warm summers.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM. Occasional evening or weekend work may be required for events and activations.
ASSUMPTION: The vibrant and multicultural nature of Melbourne, combined with PUMA Group's dynamic work environment, makes this an attractive location for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the Commercial Marketing Manager
Key Assessment Areas:
- Marketing and campaign management skills
- Cross-functional collaboration and communication
- Problem-solving and adaptability
- Cultural fit and alignment with PUMA Group values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of PUMA Group's brand and values
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research PUMA Group's recent marketing initiatives and be ready to discuss them in the interview
ATS Keywords: Marketing, Retail Marketing, Campaign Management, Brand Engagement, Project Management, Relationship Management, Adobe Photoshop, Microsoft Office Suite, English Fluency
ASSUMPTION: PUMA Group's application process is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Photoshop
- Digital asset management platforms
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- BE DRIVEN: PUMA Group values employees who are passionate, proactive, and committed to driving results
- BE VIBRANT: The company encourages creativity, innovation, and a vibrant work environment
- BE TOGETHER: PUMA Group fosters a collaborative and inclusive culture, where teamwork is essential for success
- BE YOU: The company values individuality and encourages employees to bring their unique perspectives to the table
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Opportunities for creativity and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working cross-functionally with various teams to deliver commercial activations?
- Do you have a creative mindset and a passion for driving brand engagement?
ASSUMPTION: Candidates who align with PUMA Group's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with diverse stakeholders and managing third-party agency relationships
- Occasional travel and evening/weekend work for events and activations
- Keeping up with the latest marketing trends and technologies in the retail industry
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Retail Marketing Manager or Trade Marketing Specialist, with a focus on commercial activations and wholesale account management
- Unlike other marketing roles, this position requires a strong understanding of retail environments and the ability to work cross-functionally with various teams
- Career progression in this role could lead to opportunities in commercial marketing, brand marketing, or other marketing disciplines
ASSUMPTION: Understanding the differences and similarities between this role and related positions can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a quarterly marketing calendar for a major wholesale account
- Planning and executing an in-store launch event for a new product line, including coordinating with retail staff, vendors, and brand ambassadors
- Managing the rollout of a global marketing campaign across multiple retail environments, ensuring brand consistency and compliance with brand guidelines
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PUMA Group support the professional development and growth of its marketing employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does PUMA Group measure the success of its commercial marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of PUMA Group's brand and values, and your enthusiasm for the role
- Prepare examples of marketing campaigns you've worked on and their outcomes, ready to discuss in the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
