Commercial Marketing Intern – Events

📌 Core Information

🔹 Job Title: Commercial Marketing Intern – Events

🔹 Company: Informa Group Plc.

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination, 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Thu Apr 03 2025 10:49:35 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 0-2

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Deliver marketing programs to capture exhibitor leads across multiple channels
• Work closely with the Commercial Marketing Executive
• Develop campaigns that engage the audience and drive results
• Create and manage content like infographics

ASSUMPTION: It is assumed that the intern will have significant exposure to event marketing strategy and lead generation techniques based on the emphasis on generating and nurturing leads throughout the sales funnel.

📋 Key Responsibilities

✅ Manage and analyze data to improve marketing efforts

✅ Write project briefs for creative teams

✅ Innovate new ideas for marketing campaigns

✅ Help keep projects on schedule with creativity and enthusiasm

ASSUMPTION: Responsibilities will likely involve collaborative efforts with different teams to support marketing goals, emphasized by the guidance and support mentioned.

🎯 Required Qualifications

Education: Enrolled in a university with a major in Marketing, Business, Communications, or a related field

Experience: Previous marketing or sales experience is welcome but not required

Required Skills:

• Strong communication and teamwork skills
• Proactive and creative approach to problem-solving
• Basic familiarity with Microsoft Office Suite

Preferred Skills:

• Experience with project management tools like Asana
• Fresh perspectives and innovative marketing ideas

ASSUMPTION: The role is designed to prioritize innovative thinking and collaboration, given the emphasis on diverse experiences and team processes.

💰 Compensation & Benefits

Salary Range: Not specified, but the role's on-site nature in Amsterdam suggests possible local market compensation standards for internships.

Benefits:

• Learning and development opportunities
• Working from a beautiful office in the World Trade Center
• Seeing your ideas brought to life
• Guidance and supervision

Working Hours: 40 hours a week

ASSUMPTION: The intern will be expected to maintain 40-hour workweeks which is typical for full-time internships, suggesting comprehensive exposure to company operations.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services with a focus on event management and knowledge platforms

Company Size: 10,001+ employees offering extensive networking and career growth potential

Founded: Not specified, but Informa has a longstanding reputation in the industry

Company Description:

• Creates platforms for over 500 large-scale events annually
• Committed to providing year-round online platforms for business engagement
• Emphasizes a culture of inclusivity and diverse experiences

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence

Company Website: https://www.informa.com/

ASSUMPTION: The company's global reach and extensive event management experience likely ensure a structured and resource-rich internship experience.

📊 Role Analysis

Career Level: Entry-level internship, suitable for students seeking hands-on industry exposure

Reporting Structure: Direct collaboration with the Commercial Marketing Executive

Work Arrangement: On-site with potential for immersive learning

Growth Opportunities:

• Enhanced understanding of commercial marketing techniques
• Networking opportunities within large industry events
• Potential for conversion to full-time employment

ASSUMPTION: The role is structured to provide strong mentorship, given the close work with marketing executives and supervisors.

🌍 Location & Work Environment

Office Type: Professional office environment in a major business district

Office Location(s): World Trade Center, Amsterdam

Geographic Context:

• Central location with access to the vibrant cultural setting of Amsterdam
• Proximity to numerous professional networking opportunities
• Accessible by multiple forms of public transport

Work Schedule: Regular business hours, with flexibility based on project needs

ASSUMPTION: The internship being located in a major hub suggests an opportunity-rich environment conducive to learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Screening interview
• Technical or skills assessment

Key Assessment Areas:

• Proactivity and innovation
• Content creation skills
• Teamwork and communication

Application Tips:

• Highlight relevant coursework and projects
• Demonstrate practical knowledge in marketing tools
• Show enthusiasm for event marketing and coordination

ATS Keywords: Marketing, Business Development, Data Analysis, Entry-Level, Internship

ASSUMPTION: The application process will likely include discussions on creative problem-solving and lead generation based on role responsibilities.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Asana (preferred)
• Data analytics tools

ASSUMPTION: Although Asana is mentioned as a preferred tool, proficiency in basic project management tools is likely sufficient due to the learning internship nature.

👔 Cultural Fit Considerations

Company Values:

• Commitment to inclusivity and diversity
• Encourages collaboration and innovation
• Supports career growth and skill development

Work Style:

• Team-oriented with collaborative projects
• Encourages creativity and new ideas
• Fast-paced, dynamic environment

Self-Assessment Questions:

• Do I enjoy fast-paced, dynamic work environments?
• Am I prepared to contribute creative ideas and solutions?
• Can I work effectively in a team and across different departments?

ASSUMPTION: The intern's ability to provide fresh ideas and contribute effectively within teams suggests a strong emphasis on creative collaboration.

⚠️ Potential Challenges

• Adapting to a fast-paced work environment
• Balancing academic responsibilities with internship commitments
• Devising innovative solutions requiring substantial creative input
• Navigating cross-departmental collaborations

ASSUMPTION: Challenges arise due to the internship's dynamic nature and expectation for creative problem-solving and multitasking.

📈 Similar Roles Comparison

• Similar roles may include broader marketing or sales functions
• Internships may vary in emphasis on creative campaign development
• Roles in smaller companies may offer less structured mentorship

ASSUMPTION: The structured mentorship and focus on event marketing differentiate this role from general marketing internships.

📝 Sample Projects

• Developing a lead generation campaign for a key industry event
• Designing infographics to enhance digital marketing initiatives
• Collaborating on marketing briefings for upcoming events

ASSUMPTION: Projects will likely align with company goals to enhance visibility and lead generation efforts for events.

❓ Key Questions to Ask During Interview

• What opportunities for growth does the internship offer?
• How does the team manage project deadlines and priorities?
• What kind of mentorship and training can I expect?
• Can you share examples of successful past intern projects?
• How does the company measure success for this role?

ASSUMPTION: Questions are designed to clarify growth opportunities and expectations, emphasizing the internship's educational value.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's careers page or portal
• Prepare a resume highlighting relevant skills and experiences
• Ensure your availability aligns with the internship start and duration
• Follow-up with a personalized cover letter detailing your interest
• Stay prepared for potential interviews by researching company projects

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.