📌 Core Information
🔹 Job Title: Commercial Marketing Manager
🔹 Company: ResMed
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with frequent travels
🚀 Job Overview
Key aspects of this role include:
- Developing and executing high-impact, integrated demand generation initiatives to drive sales acceleration for key customer segments.
- Shaping and implementing marketing strategies for ResMed’s Sleep and Breathing portfolio in Poland, ensuring alignment with business objectives, market development, and regional commercial growth.
- Collaborating closely with the sales team to ensure marketing strategies are closely aligned with sales objectives and continuously tracking performance and campaign impact to drive measurable business outcomes.
- Providing critical market and customer insights to influence the product roadmap and regional strategies.
ASSUMPTION: This role requires a strong understanding of marketing strategies, sales alignment, and market insights to drive business growth and customer engagement.
📋 Key Responsibilities
✅ Sales & Marketing Alignment: Ensure marketing strategies are closely aligned with sales objectives, continuously tracking performance and campaign impact to drive measurable business outcomes.
✅ Stakeholder Collaboration: Partner with the sales team to co-define objectives, targets, and success metrics, ensuring marketing efforts directly support commercial goals.
✅ End-to-End Campaign Leadership: Drive the design, execution, and optimization of full-funnel, cross-functional GTM campaigns in collaboration with Integrated Marketing.
✅ Strategic Planning: Support sales teams in shaping quarterly and half-year strategic priorities, focusing on high-impact opportunities that align with business goals.
✅ Sales Enablement: Equip sales teams with compelling content, competitive insights, product messaging, and objection-handling strategies to enhance customer engagement and sales performance. Provide ongoing training to strengthen expertise.
✅ Market & Customer Insights: Represent the voice of the market, providing critical insights to Solutions Marketing to influence the product roadmap and regional strategies.
✅ Customer Feedback Loop: Act as a bridge between customers and internal teams, ensuring that real-world market feedback refines value propositions and solution messaging.
ASSUMPTION: The role requires a balance of strategic thinking, tactical execution, and strong collaboration skills to succeed in this multifaceted position.
🎯 Required Qualifications
Education: Degree qualification in either a Marketing, Health, or Business discipline
Experience: Minimum 5 to 10 years’ experience in marketing, with a preference for experience in the medical device and/or respiratory industry
Required Skills:
- Excellent Polish communication skills both written and oral.
- Fluent in English language.
- Excellent analytical skills, judgement, and problem-solving skills.
- Innovative in the design of solution-based strategies and tactics.
- Determined, results-focused, self-motivated, and team player.
- Highly ethical and acts with the utmost integrity.
- Passionate about marketing.
- Excellent planning, organizational, and prioritization skills.
- Ability to use customer-back thinking and SPIN approach into daily execution of strategy, projects, and communication.
- Ability to lead others and develop strong cross-functional internal relationships at all levels.
- Ability to manage external customer relationships and engagement.
- Highly adaptable to meet the changing needs of a dynamic business environment.
Preferred Skills:
- Experience and understanding of Sleep and/or Respiratory Care industry and care pathways in Poland.
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a focus on sales alignment, market insights, and campaign leadership, preferably within the medical device or respiratory industry.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between PLN 15,000 and PLN 25,000 per month, based on industry standards for a Marketing Manager role in Warsaw with 5-10 years of experience. This estimate may vary depending on the candidate's qualifications and the company's final offer.
Benefits:
- Bonus Plan
- Working From Home Flexibility
- Referral Bonus
- Health Insurance
- Pension
- Employee Assistance Program
Working Hours: Full-time, with frequent travels across Poland and other locations
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's final offer.
📌 Applicant Insights
🔍 Company Context
Industry: ResMed operates in the medical equipment manufacturing industry, focusing on sleep apnea, COPD, and other respiratory care solutions. The company is a global leader in its field, with a strong presence in over 140 countries.
Company Size: ResMed is a large organization with over 5,000 employees worldwide. This size allows for diverse opportunities and a robust infrastructure to support growth and innovation.
Founded: ResMed was founded in 1989 and has since grown into a publicly-traded company with a strong reputation for innovation and quality in the medical device industry.
Company Description:
- ResMed pioneers innovative solutions to help millions of people in more than 140 countries around the world live happier, healthier lives.
- The company's AI-powered digital health solutions, cloud-connected devices, and intelligent software make home healthcare more personalized, accessible, and effective.
- ResMed is committed to shaping a better world by improving the quality of life for people with sleep apnea, COPD, and other respiratory conditions.
Company Specialties:
- Sleep apnea
- COPD
- Out-of-hospital care
- Home medical equipment
- durable medical equipment
- SaaS
- CPAP
- remote monitoring
- patient engagement
- Sleep
- Respiratory care
- medical devices
- health IT
- digital health
- medical software
- portable oxygen
- ventilation
- interoperability
- and medical technology
Company Website: https://www.resmed.com
ASSUMPTION: ResMed's focus on innovation, quality, and improving the lives of people with respiratory conditions makes it an attractive employer for candidates seeking to make a meaningful impact in the healthcare industry.
📊 Role Analysis
Career Level: The Commercial Marketing Manager role is a mid-level position within the marketing department, reporting directly to the Head of Commercial Marketing, Northern Europe & Growth Markets.
Reporting Structure: This role will collaborate closely with the sales team and other internal stakeholders, such as Integrated Marketing and Solutions Marketing, to ensure alignment and effective execution of marketing strategies.
Work Arrangement: This is a hybrid role with frequent travels across Poland and other locations, requiring a balance of on-site and remote work.
Growth Opportunities:
- As a large organization with a global presence, ResMed offers opportunities for career progression and international mobility.
- The company's focus on innovation and growth creates new roles and responsibilities, providing employees with the chance to take on additional challenges and develop their skills.
- ResMed's commitment to employee development and training ensures that employees have the resources they need to grow and succeed in their careers.
ASSUMPTION: The Commercial Marketing Manager role offers a unique opportunity to drive business growth and customer engagement in a dynamic and innovative industry, with ample opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: ResMed's Warsaw office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people.
- The city is a major economic hub and offers a vibrant cultural scene, with numerous museums, galleries, and historical sites.
- Warsaw is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: The Commercial Marketing Manager role is a full-time position with frequent travels across Poland and other locations, requiring a flexible and adaptable work schedule.
ASSUMPTION: Warsaw offers a dynamic and vibrant work environment, with a rich cultural scene and excellent connectivity, making it an attractive location for professionals seeking a balance between work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the ResMed careers portal.
- Phone or video screening with the hiring manager or HR representative.
- In-depth interview with the hiring manager and other relevant stakeholders, focusing on the candidate's marketing experience, sales alignment skills, and cultural fit.
- Final interview or assessment, which may include a case study or presentation to evaluate the candidate's strategic thinking and problem-solving skills.
Key Assessment Areas:
- Marketing strategy and campaign development
- Sales alignment and stakeholder collaboration
- Market and customer insights
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, sales alignment skills, and relevant industry knowledge.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
- Research ResMed's products, market position, and competition to demonstrate your understanding of the company and its industry.
ATS Keywords: Marketing, Sales Alignment, Campaign Leadership, Strategic Planning, Sales Enablement, Market Insights, Customer Feedback, Analytical Skills, Problem-Solving, Communication Skills, Team Player, Planning Skills, Organizational Skills, Adaptability
ASSUMPTION: The interview process for the Commercial Marketing Manager role will focus on assessing the candidate's marketing expertise, sales alignment skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Commercial Marketing Manager role requires proficiency in marketing automation platforms, CRM software, and data analysis tools to effectively execute marketing strategies and track campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients at the heart of everything we do.
- Innovative: We challenge the status quo and continuously improve.
- Collaborative: We work together to achieve more.
- Accountable: We take responsibility for our actions and deliver on our commitments.
- Passionate: We are driven by our mission to improve lives.
Work Style:
- Results-driven: We focus on delivering measurable outcomes and driving business growth.
- Adaptable: We embrace change and pivot as needed to meet the evolving needs of our customers and the market.
- Data-informed: We use data and insights to guide our decision-making and strategy development.
Self-Assessment Questions:
- How do you demonstrate patient-centeredness in your marketing strategies?
- Can you provide an example of a time when you drove measurable business growth through innovative marketing campaigns?
- How do you collaborate effectively with cross-functional teams to ensure marketing efforts support commercial goals?
ASSUMPTION: ResMed's company values and work style emphasize patient-centeredness, innovation, collaboration, accountability, and passion, making it an attractive employer for candidates who share these values and are driven by a mission to improve lives.
⚠️ Potential Challenges
- The Commercial Marketing Manager role requires a strong understanding of the medical device and respiratory care industries, as well as the ability to quickly learn and adapt to new technologies and market trends.
- The role involves frequent travels across Poland and other locations, which may require flexibility and adaptability in work scheduling.
- ResMed's fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.
- The competitive nature of the medical device and respiratory care industries may require the Commercial Marketing Manager to continuously innovate and adapt to maintain a competitive edge.
ASSUMPTION: The Commercial Marketing Manager role presents unique challenges and opportunities for growth and development in a dynamic and innovative industry.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Commercial Marketing Manager position places a greater emphasis on sales alignment, market insights, and customer feedback to drive business growth and customer engagement.
- The medical device and respiratory care industries present unique challenges and opportunities compared to other industries, requiring a strong understanding of the market and customer needs.
- Career progression in the Commercial Marketing Manager role may lead to opportunities in marketing leadership, product management, or other related fields within the medical device or respiratory care industries.
ASSUMPTION: The Commercial Marketing Manager role offers a unique blend of marketing, sales, and market insights expertise, making it an attractive career path for candidates seeking to drive business growth and customer engagement in a dynamic and innovative industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive sales acceleration for a specific customer segment in the Polish market.
- Conducting market research and customer interviews to gain insights into the Polish respiratory care market and inform product roadmap and regional strategies.
- Collaborating with the sales team to co-define objectives, targets, and success metrics, and ensuring marketing efforts directly support commercial goals.
ASSUMPTION: The Commercial Marketing Manager role offers a diverse range of projects and initiatives, allowing candidates to leverage their marketing expertise, sales alignment skills, and market insights to drive business growth and customer engagement.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to sales and marketing alignment, and how this role contributes to that process?
- How does the company measure the success of its marketing campaigns, and how does this role contribute to that process?
- What opportunities are there for career progression and international mobility within the company?
- How does the company foster a culture of innovation and continuous improvement within its marketing team?
ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate's interest in the role and provides valuable information about the company's culture, values, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ResMed careers portal.
- Tailor your resume and cover letter to highlight your marketing experience, sales alignment skills, and relevant industry knowledge.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
- Research ResMed's products, market position, and competition to demonstrate your understanding of the company and its industry.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
