📌 Core Information
🔹 Job Title: Commercial Marketing Manager
🔹 Company: A.P. Moller - Maersk
🔹 Location: The Hague, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing global marketing strategies to support commercial objectives
- Managing global campaigns, content, events, and sponsorships
- Establishing and governing global processes for customer value propositioning
- Supporting sales teams with marketing collateral and tools
- Driving marketing metrics closely related to commercial metrics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B marketing to drive commercial growth through marketing efforts.
📋 Key Responsibilities
✅ Collaborate with Customer Insights, Product & Customer Experience, and Sales teams to develop a global marketing strategy
✅ Build and manage global campaigns, content events, and sponsorships to create visibility, engagement, and interest with key customers
✅ Establish and govern global processes and standards for customer value propositioning
✅ Support Product Activation, Sales, and Terminals teams to develop and activate value propositions
✅ Maintain up-to-date asset repositories and platforms, ensuring marketing tools and templates are accessible to the broader organization
✅ Actively support sales teams with the right marketing collateral to create awareness, interest, and/or loyalty for APM Terminals in customer interactions
✅ Set, drive, and measure the right marketing metrics – closely related to commercial metrics
✅ Manage budgets, projects, and relationships with external partners and agencies (as needed) to achieve marketing excellence
ASSUMPTION: This role involves cross-functional collaboration, project management, and stakeholder engagement to deliver successful marketing outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 15 years of experience in B2B marketing, preferably in logistics or the port industry
Required Skills:
- Proven track record of developing and executing successful commercial marketing strategies
- Strong analytical skills and ability to use customer data and insights to inform marketing strategies and campaigns
- Experience collaborating with Product and Sales teams to develop integrated marketing and sales programs
- Fluency in English with excellent communication skills, both written and spoken
Preferred Skills:
- Experience working in a global organization
- Familiarity with the logistics or port industry
- Proficiency in marketing automation tools and CRM systems
ASSUMPTION: Candidates with relevant industry experience and a strong background in B2B marketing will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a senior marketing role in the Netherlands)
Benefits:
- Competitive compensation packages
- International working environment with career opportunities
- Diverse and inclusive environment
- Focus on reducing emissions and being net zero in 2040
- Open and engaging working environment
- Opportunities for personal and professional growth
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the Netherlands, considering the required experience and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain, and Storage
Company Size: 10,001+ employees (Large enterprise)
Founded: 1904 (as A.P. Moller - Maersk, APM Terminals was established in 2001)
Company Description:
- Integrated transport and logistics company
- Connects and simplifies supply chains for customers worldwide
- Employs roughly 110,000 employees across operations in 130 countries
Company Specialties:
- Container Shipping
- Container Terminals
- Retail
- Manufacturing
- Offshore
- Logistics, Warehousing, and Distribution
- Supply Chain and Integrated Logistics
- 4PL and Cold Chain Solutions
Company Website: www.maersk.com
ASSUMPTION: Working at A.P. Moller - Maersk offers opportunities for international exposure and career growth within a large, global organization.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: Reports into APM Terminals’ Head of Marketing, Brand and Content
Work Arrangement: On-site, with potential for hybrid or remote work (not specified)
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities for career progression within the global marketing function
- Chance to work on high-impact projects that drive commercial growth
ASSUMPTION: This role offers growth opportunities through leadership, mentoring, and working on strategic projects that drive business impact.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): The Hague, Netherlands
Geographic Context:
- Located in the Netherlands, a major European hub for logistics and supply chain management
- Close proximity to the Port of Rotterdam, Europe's largest seaport
- Access to international talent pool and vibrant business ecosystem
Work Schedule: Standard office hours, with flexibility for remote work (not specified)
ASSUMPTION: Working in The Hague offers access to a thriving logistics industry, international talent, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
Key Assessment Areas:
- Strategic thinking and problem-solving
- Marketing expertise and industry knowledge
- Communication and presentation skills
- Leadership and teamwork
Application Tips:
- Highlight relevant B2B marketing experience and achievements
- Tailor resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of successful marketing campaigns and their impact on commercial growth
ATS Keywords: B2B Marketing, Commercial Marketing Strategies, Customer Data Analysis, Integrated Marketing Programs, Project Management, Vendor Management, Communication Skills, Creativity, Organization, Results Focused
ASSUMPTION: The application process may involve multiple rounds of interviews, focusing on both technical skills and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Uprightness
- Responsibility
- Collaboration
- Caring
Work Style:
- Global and collaborative team environment
- Focus on driving commercial growth through marketing efforts
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you align with A.P. Moller - Maersk's core values?
- How comfortable are you working in a global, cross-functional team environment?
- How do you approach data-driven decision-making and continuous improvement in marketing?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing global marketing projects across multiple levels and time zones
- Balancing strategic marketing efforts with operational marketing tasks
- Keeping up with industry trends and competitor activities in a fast-paced environment
- Adapting to a large, global organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome through strong project management, stakeholder engagement, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on commercial growth and supporting sales efforts
- APM Terminals operates in a unique industry, requiring specific knowledge of logistics and supply chain management
- Career progression may involve moving into a global marketing leadership role or transitioning into a commercial or sales function
ASSUMPTION: Understanding the unique aspects of this role and the industry will help candidates tailor their application and prepare for interviews.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new terminal or service offering
- Conducting customer research and analysis to inform marketing strategies and value propositions
- Managing a global event or sponsorship to create brand awareness and engagement with key customers
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, requiring both marketing expertise and project management skills.
❓ Key Questions to Ask During Interview
- How does this role support the overall commercial strategy for APM Terminals?
- What are the key priorities for the first 90 days in this role?
- How does the company measure the success of marketing efforts, and how is this role expected to contribute to those metrics?
- What opportunities are there for growth and development within the global marketing function?
- How does the company support work-life balance for employees in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful marketing campaigns and their impact on commercial growth
- Follow up with the hiring manager or HR representative one week after submission to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
