📌 Core Information
🔹 Job Title: Commercial Marketing Manager
🔹 Company: The Gym Group
🔹 Location: Clapham Junction, London
🔹 Job Type: Full-Time, Hybrid (3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated commercial and marketing strategies for new site openings and refurbishments
- Collaborating with internal teams and external agencies to deliver multi-channel marketing campaigns
- Optimizing media effectiveness and ROI through a test-and-learn approach
- Managing marketing budgets to ensure cost-efficiency and measurable ROI
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Lead the development and execution of integrated commercial and marketing strategies for new site openings and refurbishments
✅ Oversee the planning and delivery of multi-channel marketing campaigns, ensuring alignment with brand objectives across digital, print, and social platforms
✅ Work closely with media agencies and in-house teams to test and refine budget phasing and channel mix, using a test-and-learn approach to optimize media effectiveness and ROI
✅ Partner with the in-house creative studio and brand marketing team to deliver compelling marketing assets that support new gym openings and refurbishment campaigns
✅ Collaborate with operations and local teams to design and implement local marketing plans, including events, community engagement, and outreach
✅ Track and evaluate the performance of commercial initiatives, using key metrics to inform decision-making and reporting insights to senior leadership
✅ Establish and maintain a robust performance measurement framework, delivering weekly updates to the leadership team
✅ Continuously optimize marketing strategies based on campaign performance data and evolving market dynamics
✅ Stay ahead of industry trends and competitor activity, identifying opportunities for innovation and differentiation
✅ Manage the marketing budget effectively, ensuring all initiatives are cost-efficient and deliver measurable ROI
ASSUMPTION: This role requires a high level of organization, multitasking, and strong project management skills to manage multiple campaigns and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years' experience in a marketing role, ideally in a commercial setting
Required Skills:
- Strong understanding of marketing principles and strategies
- Strong commercial acumen with an ability to understand data to derive insights that will deliver revenue-positive initiatives
- Excellent communication and interpersonal skills
- Creative thinker with the ability to solve problems effectively
- Ability to multitask and manage multiple projects in a fast-paced environment
- Previous experience working with external media agencies (desired)
- Previous experience in a subscription or multi-site business (desired)
Preferred Skills:
- Fluency in additional languages (beneficial)
ASSUMPTION: Candidates with experience in the fitness industry or subscription-based businesses may have an advantage, but relevant transferable skills from other industries will also be considered.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for a Marketing Manager role in London)
Benefits:
- 24/7 access to The Gym Group's facilities
- Discounted gym membership for friends and family
- Pension scheme
- Employee assistance program
- 28 days' annual leave (including bank holidays)
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid working (3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in London, with consideration for the candidate's experience level. The final offer may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2007 (18 years ago)
Company Description:
- The Gym Group is the pioneer of low-cost, 24/7 gyms in the UK, with over 900,000 members and 240+ gyms nationwide
- The company aims to break down barriers to fitness for all, with memberships starting from just £13.99 a month
- The Gym Group is committed to providing a better experience for its members and has been recognized as a Sunday Times Best Places to Work 2024
Company Specialties:
- Low-cost gym memberships
- 24/7 gym access
- No contract gym memberships
- Nationwide gym chain
- Personal training
- Wellness and fitness services
Company Website: www.thegymgroup.com
ASSUMPTION: The Gym Group's large size and established presence in the UK fitness industry provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and progression within the company
Reporting Structure: Reports to the Senior Commercial Marketing Manager
Work Arrangement: Hybrid (3 days per week in the office, with flexibility for remote work)
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding the marketing team and taking on additional responsibilities
- Gaining experience in a fast-paced, commercial environment with opportunities to work on various campaigns and projects
ASSUMPTION: This role offers opportunities for career growth and development within the company, with the potential to take on additional responsibilities and progress to a senior marketing role.
🌍 Location & Work Environment
Office Type: Hybrid (3 days per week in the office, with flexibility for remote work)
Office Location(s): Clapham Junction, London
Geographic Context:
- Clapham Junction is a vibrant and diverse area in South West London, with excellent transport links and a wide range of amenities
- The office is located near various shops, restaurants, and public transport options
- The area is well-connected, with easy access to central London and other parts of the city
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid working
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the hiring manager
- In-person or video interview with the senior commercial marketing manager and a member of the HR team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Commercial acumen and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of marketing campaigns you've worked on and their outcomes
- Research The Gym Group's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing Strategies, Commercial Acumen, Communication Skills, Creative Thinking, Problem Solving, Multitasking, Project Management, Data Analysis, Media Campaigns, Budget Management, Collaboration, Performance Measurement, Trend Analysis, Community Engagement, Digital Marketing, Brand Management
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, commercial acumen, and cultural fit, with a strong emphasis on practical examples and case studies.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (Facebook, Instagram, Twitter)
- Email marketing software (e.g., Mailchimp)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The candidate should have experience with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passionate about fitness
- Committed to delivering excellence
- Inclusive and welcoming to all
- Fun and engaging
- Innovative and creative
Work Style:
- Collaborative and supportive
- Fast-paced and dynamic
- Data-driven and results-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you share The Gym Group's passion for fitness and breaking down barriers to access?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you thrive in a collaborative, supportive work culture?
ASSUMPTION: Candidates who align with The Gym Group's values and work style will be more likely to succeed in this role and contribute positively to the company's culture.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills and multitasking
- Working with external agencies and stakeholders, requiring excellent communication and collaboration skills
- Keeping up with industry trends and competitor activity, requiring continuous learning and adaptation
- Balancing strategic thinking with hands-on execution, requiring a versatile and adaptable skillset
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position has a stronger focus on commercial acumen and driving revenue growth through marketing campaigns
- In the fitness industry, this role requires a deep understanding of the target audience and the ability to create compelling marketing messages that resonate with potential members
- Career progression in this role may involve moving into a senior marketing role within the company or exploring opportunities in related fields, such as brand management or customer acquisition
ASSUMPTION: This role offers unique opportunities for career growth and development within the company, with a strong focus on driving business growth through effective marketing campaigns.
📝 Sample Projects
- Developing and executing a marketing campaign for a new gym opening, including market research, target audience identification, and channel mix optimization
- Analyzing competitor activity and identifying opportunities for differentiation and innovation in marketing strategies
- Collaborating with the in-house creative studio to develop compelling marketing assets that support new gym openings and refurbishment campaigns
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the candidate may work on in this role, requiring a strong combination of strategic thinking, hands-on execution, and collaboration with internal and external stakeholders.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does The Gym Group support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, commercial environment, and how can this role help me develop my skills in these areas?
- How does The Gym Group measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions will help the candidate better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills, with a focus on commercial acumen and data-driven decision-making
- Prepare examples of marketing campaigns you've worked on and their outcomes, demonstrating your ability to drive revenue growth and optimize media effectiveness
- Research The Gym Group's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
