📌 Core Information
🔹 Job Title: Commercial Marketing Manager
🔹 Company: TruGreen
🔹 Location: Nashville, TN 37201
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans for commercial services
- Building and refining TruGreen’s commercial value propositions and messaging frameworks
- Collaborating with cross-functional teams to drive brand awareness, engagement, and sales growth
- Overseeing B2B-focused customer insights and competitive intelligence
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive marketing efforts and achieve business goals.
📋 Key Responsibilities
✅ Lead end-to-end commercial marketing strategies to drive awareness, consideration, and demand across B2B customer segments
✅ Develop and execute targeted go-to-market campaigns for commercial services tailored to businesses and institutions
✅ Build and refine TruGreen’s commercial value propositions, messaging frameworks, and positioning statements
✅ Partner with Sales, Product, and Finance teams to define target markets, pricing strategies, and distribution approaches
✅ Collaborate with creative, digital, and communications teams to build omnichannel marketing campaigns
✅ Create and manage marketing assets, pitch decks, brochures, case studies, and other sales enablement materials
✅ Oversee B2B-focused customer insights and competitive intelligence to inform strategy and uncover market opportunities
ASSUMPTION: This role involves a mix of strategic planning, creative development, and analytical work to drive commercial marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 5+ years of experience in B2B marketing, product marketing, or demand generation, ideally in a service-based or commercial/industrial environment
Required Skills:
- Proven success in developing go-to-market strategies, messaging frameworks, and demand-generation campaigns in a commercial or enterprise setting
- Strong understanding of commercial buyer personas and long sales cycles
- Excellent verbal, written, and visual communication skills
- Self-motivated with strong project management skills and the ability to manage multiple initiatives simultaneously
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with the lawn care or landscaping industry
ASSUMPTION: Candidates with a strong marketing background, experience in B2B marketing, and a proven track record of driving demand and sales growth are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $79,175 - $131,958 per year
Benefits:
- Medical, Dental, and Vision Insurance
- Company-matching 401(k)
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level marketing role with the required experience. Benefits are competitive and include health insurance and retirement savings plans.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically lawn care and landscaping
Company Size: 5,001-10,000 employees, providing a large and established work environment with ample opportunities for growth and collaboration
Founded: 1973, with a rich history and strong brand recognition in the lawn care industry
Company Description:
- TruGreen is committed to providing top-tier lawn care and exceptional service to customers
- The company values safety, service, teamwork, accountability, and respect, fostering a strong sense of camaraderie among associates
- TruGreen offers competitive salaries, comprehensive benefits, opportunities for career growth, and the stability that comes from over four decades of proven success
Company Specialties:
- Lawn Care
- Landscaping
- Lawn, Tree, and Shrub Fertilization
- Lawn Services and Aeration
Company Website: trugreenjobs.com
ASSUMPTION: TruGreen’s extensive experience and commitment to customer service make it an attractive employer for marketing professionals seeking a stable and rewarding work environment.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Director of Commercial Marketing and works closely with various cross-functional teams, including Sales, Product, and Finance
Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Marketing Manager or Director of Marketing
- Expansion into other areas of the business, such as sales or product management
- Career development through training, mentorship, and networking opportunities
ASSUMPTION: This role offers a clear path for career progression and provides opportunities for growth and development within a large and established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with on-site amenities and a collaborative work culture
Office Location(s): 701 Cool Springs Blvd, Franklin, Tennessee 37067
Geographic Context:
- The Nashville, TN area offers a vibrant and growing job market, with a diverse range of industries and a relatively low cost of living compared to other major metropolitan areas
- The region is home to numerous Fortune 500 companies and startups, providing ample networking and career development opportunities
- The area offers a variety of cultural attractions, outdoor recreation, and family-friendly neighborhoods
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with the possibility of occasional overtime or weekend work for events and campaigns
ASSUMPTION: The Nashville, TN area provides a dynamic and engaging work environment, with a strong job market and a high quality of life for employees and their families.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Director of Commercial Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Collaboration and communication skills
- Industry knowledge and competitive analysis
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on B2B marketing and demand generation
- Tailor your cover letter to TruGreen’s company culture and values, emphasizing your fit for the role and the organization
- Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability
ATS Keywords: B2B marketing, commercial marketing, go-to-market strategy, demand generation, customer insights, competitive intelligence, marketing campaigns, sales enablement, cross-functional teams
ASSUMPTION: TruGreen’s hiring process is designed to assess candidates’ marketing skills, industry knowledge, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM systems, and project management tools to effectively manage marketing campaigns and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the well-being and security of employees and customers
- Service: Providing exceptional customer service and exceeding expectations
- Teamwork: Collaborating effectively with colleagues and fostering a positive work environment
- Accountability: Taking ownership of responsibilities and delivering on commitments
- Respect: Valuing and appreciating the diversity of backgrounds, experiences, and perspectives of employees and customers
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and open communication
- Adaptable and responsive to changing market conditions and customer needs
- Data-driven and analytical, with a focus on using customer insights and competitive intelligence to inform marketing strategies
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable adapting to changing market conditions and customer needs?
- Do you have a strong analytical mindset and enjoy using data to inform marketing strategies?
ASSUMPTION: TruGreen’s company culture values safety, service, teamwork, accountability, and respect, fostering a positive and inclusive work environment that prioritizes employee well-being and customer satisfaction.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and initiatives simultaneously, requiring strong project management skills and adaptability
- Working with a diverse range of stakeholders, including sales teams, channel partners, and other cross-functional teams, requiring excellent communication and collaboration skills
- Navigating a large and established organization, with opportunities for growth and advancement but also potential bureaucracy and red tape
- Balancing the demands of a full-time, on-site role with personal and family responsibilities
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong marketing skills, adaptability, and a strategic mindset to succeed in a dynamic and collaborative work environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on commercial services and B2B customer segments, requiring a strong understanding of commercial buyer personas and long sales cycles
- TruGreen’s large and established organization offers ample opportunities for growth and advancement, but also presents unique challenges and considerations compared to smaller or startup environments
- Career paths in commercial marketing may vary depending on the industry and the specific organization, with opportunities for growth and advancement in marketing, sales, or product management
ASSUMPTION: This role offers a unique blend of strategic marketing, cross-functional collaboration, and customer insights, with opportunities for growth and advancement in a large and established organization.
📝 Sample Projects
- Developing and executing a targeted go-to-market campaign for TruGreen’s commercial landscaping services, tailored to businesses and institutions in a specific geographic region
- Conducting market research and competitive analysis to inform the development of a new commercial service offering, such as a customized lawn care program for businesses
- Creating and managing marketing assets, pitch decks, brochures, case studies, and other sales enablement materials to support the launch of a new commercial service or product
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the Commercial Marketing Manager role, requiring a strong understanding of marketing principles, industry trends, and customer needs.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- How does TruGreen support the professional development and career growth of its marketing employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does TruGreen measure the success of its marketing campaigns and initiatives?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the organization, and provides valuable information to help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on B2B marketing and demand generation
- Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability
- Research TruGreen’s company culture and values, and be prepared to discuss your fit for the role and the organization
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
