Commercial Marketing Manager

📌 Core Information

🔹 Job Title: Commercial Marketing Manager

🔹 Company: Adaptavist

🔹 Location: Remote (UK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid media strategy for Kolekti's product suite
• Managing end-to-end campaign performance and multi-channel tracking
• Optimizing marketing operations and MarTech tools
• Collaborating with internal agency Brew and product marketing teams

ASSUMPTION: This role requires a strong background in performance marketing, with a focus on paid media and demand generation. Experience in B2B marketing and stakeholder management is also crucial for success in this position.

📋 Key Responsibilities

✅ Developing and executing paid media strategy, including investment planning and efficient spend

✅ Setting benchmarks and performance targets for paid campaigns

✅ Managing campaign reporting and multi-channel tracking and attribution

✅ Keyword prioritization for paid search campaigns

✅ Managing stakeholder expectations for paid media investments

✅ Managing MarTech tools and migrations to improve marketing operations

✅ Researching and onboarding new MarTech solutions

✅ Acting as a representative for MarOps initiatives such as ABM tooling and consent management compliance

✅ Improving website analytics, tracking, and optimization

✅ Implementing technical SEO improvements

✅ Identifying new collateral development and briefing process

✅ Driving account-led marketing approach

✅ Managing demand generation projects

✅ Developing unified search strategies to improve organic and paid media performance

✅ Managing internal agency (Brew) for paid media implementation

✅ Contributing to Brew’s ongoing development and performance of the Monorepo platform

✅ Overseeing Webflow performance and continuous development

✅ Leading new analytics initiatives

✅ Improving marketing work management processes for efficiency

✅ Managing go-to-market execution and campaign lifecycle

✅ Implementing lead scoring, qualification, and CRM optimization

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. Strong project management skills are essential to handle multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or related field (Nice to have)

Experience: 5-10 years of experience in B2B marketing, with a focus on performance marketing and demand generation

Required Skills:

• Expertise in performance marketing, including paid search, display, social media, and remarketing
• Proficiency in marketing automation tools (HubSpot), including workflow creation and segmentation
• Excellent understanding of B2B marketing strategies, audience targeting, and lead generation best practices
• Strong analytical skills to track marketing performance and data-driven insights
• Ability to develop clear, concise campaign briefs
• Excellent stakeholder management skills, with the ability to liaise effectively across teams and agencies

Preferred Skills:

• Experience with SaaS marketing and product go-to-market strategies
• Familiarity with SEO best practices and keyword research
• Experience with intent-based marketing and ABM platforms
• Understanding of unified search and its role in marketing performance

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio can also demonstrate the required skills and qualifications for this role.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)

Benefits:

• Unlimited Holiday (PTO) allowance
• Flexible working hours
• MacBooks provided
• Paid leave for birthing parents (26 weeks) and non-birthing parents (13 weeks)
• Extended leave for adoption, IVF, surrogacy, and women's health needs

Working Hours: Full-time, flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience. Actual salary may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights 🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2005

Company Description:

• Adaptavist is a global family of companies with a common goal: to help businesses be better today and tomorrow
• Expert in delivering enterprise software, tailored solutions, and quality services across trusted technology ecosystems
• Offers five core practices: Agile, DevOps, Work Management, ITSM, and Cloud

Company Specialties:

• Application Lifecycle Management
• Atlassian
• hosting
• training
• consultancy
• confluence
• jira
• integration
• collaboration
• development
• SDLC
• business process analysis
• enterprise software development
• Java development
• ScriptRunner
• devops
• AWS
• Agile
• Digital Transformation
• Cloud
• and Dev Ops

Company Website: www.adaptavist.com

ASSUMPTION: Adaptavist is a well-established company with a strong focus on technology and innovation. Their global presence and diverse range of services make them an attractive employer for marketing professionals looking to grow their careers in a dynamic environment.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for growth into a leadership role

Reporting Structure: Reports directly to the Brand and Commercial Marketing Lead

Work Arrangement: Remote (Global), with flexible working hours

Growth Opportunities:

• Potential to lead a team and mentor junior marketing professionals
• Opportunities to work on high-impact campaigns and drive business growth
• Chance to gain experience in a global, dynamic organization with a diverse range of clients

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a global organization.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location

Office Location(s): N/A

Geographic Context:

• Remote work allows for a flexible lifestyle and the ability to work from anywhere
• UK-based applicants will have the opportunity to work with local teams and clients
• Global applicants will have the chance to collaborate with international teams and clients

Work Schedule: Full-time, with flexible hours and unlimited PTO allowance

ASSUMPTION: The remote-first work environment offers a high degree of flexibility and work-life balance, with the opportunity to work from anywhere in the world.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition team
• Interview with the Brand and Commercial Marketing Lead
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Paid media and performance marketing skills
• Stakeholder management and communication skills
• Cultural fit and alignment with Adaptavist's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Adaptavist's mission
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills

ATS Keywords: Performance marketing, paid media, demand generation, B2B marketing, stakeholder management, marketing automation, campaign optimization, MarTech, SEO, analytics, project management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Adaptavist's values and mission.

🛠️ Tools & Technologies

• HubSpot
• GA4
• Hotjar
• Google Tag Manager
• Webflow
• SE Ranking / Semrush
• monday.com
• Google Suite

ASSUMPTION: The tools and technologies listed are the primary platforms used by Adaptavist for marketing automation, analytics, and project management. Familiarity with these tools is preferred, but not required, for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Agile
• Inclusive

Work Style:

• Remote-first, with a focus on results and outcomes
• Flexible and adaptable, with a focus on continuous improvement
• Data-driven and analytical, with a focus on performance and optimization

Self-Assessment Questions:

• How do you demonstrate customer-centricity in your marketing approach?
• How do you collaborate effectively with remote teams and stakeholders?
• How do you stay up-to-date with the latest marketing trends and technologies?

ASSUMPTION: Adaptavist values a customer-centric, collaborative, and innovative work culture. Candidates who demonstrate a strong fit with these values and work style preferences are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with tight deadlines and high expectations
• Navigating a global, remote-first work environment with diverse teams and time zones
• Keeping up with the latest marketing trends and technologies in a rapidly evolving field
• Balancing strategic planning and hands-on execution, with a focus on both big-picture thinking and tactical implementation

ASSUMPTION: These challenges require strong project management skills, adaptability, and a results-driven mindset to succeed in this role.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position has a stronger focus on performance marketing and demand generation
• Industry-specific context: B2B software development and technology ecosystems
• Career path comparison: Potential for growth into a leadership role, with opportunities to mentor junior marketing professionals

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing manager positions, with a strong focus on performance marketing and demand generation in the B2B software development industry.

📝 Sample Projects

• Developing and executing a successful paid media campaign for a new product launch
• Implementing a new MarTech tool to improve marketing operations and analytics
• Collaborating with the internal agency (Brew) to optimize Webflow performance and continuous development

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Commercial Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Kolekti and Adaptavist?
• What are the key priorities for the first 90 days in this role?
• How does the internal agency (Brew) support the marketing team's goals and objectives?
• What opportunities are there for professional development and growth within the marketing team?
• How does Adaptavist support work-life balance and employee well-being in a remote-first work environment?

ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and Adaptavist's mission
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills
• Follow up with the Talent Acquisition team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.