Commercial Marketing Manager - Lifecyle

📌 Core Information 🔹 Job Title: Commercial Marketing Manager - Lifecycle 🔹 Company: LeoVegas Group 🔹 Location: United Kingdom 🔹 Job Type: Hybrid (3 days on-site, 2 days remote) 🔹 Category: Marketing 🔹 Date Posted: July 15, 2025 🚀 Job Overview Key aspects of this role include: - Designing and owning the end-to-end customer lifecycle strategy, focusing on automation and customer engagement. - Developing and optimizing automated marketing journeys based on customer behavior, value segments, and lifecycle stage. - Building and maintaining a clear automation roadmap aligned to commercial priorities and customer needs. - Using customer insight and analytics to identify gaps and opportunities in lifecycle coverage and feed these into new journey development. - Leading test-and-learn initiatives to improve journey performance, with a clear framework for experimentation and evaluation. - Monitoring journey performance, reporting on key lifecycle KPIs, and ensuring continual improvement and optimization. - Driving segmentation and targeting strategies to maximize campaign cut-through and impact. - Collaborating with cross-functional teams, including Product, CRM, and Analytics, to ensure journeys are triggered, personalized, and continuously optimized. - Coaching, mentoring, and developing a growing team of commercial Leads and Specialists. ASSUMPTION: This role requires a strong understanding of customer behavior and retention strategies, as well as experience in lifecycle marketing or CRM. The ideal candidate will have a test-and-learn mindset and be comfortable working in a fast-paced, high-growth environment. 📋 Key Responsibilities ✅ Design and own the end-to-end customer lifecycle strategy, focusing on automation and customer engagement. ✅ Develop and optimize automated marketing journeys based on customer behavior, value segments, and lifecycle stage. ✅ Build and maintain a clear automation roadmap aligned to commercial priorities and customer needs. ✅ Use customer insight and analytics to identify gaps and opportunities in lifecycle coverage and feed these into new journey development. ✅ Lead test-and-learn initiatives to improve journey performance, with a clear framework for experimentation and evaluation. ✅ Monitor journey performance, report on key lifecycle KPIs, and ensure continual improvement and optimization. ✅ Drive segmentation and targeting strategies to maximize campaign cut-through and impact. ✅ Collaborate with cross-functional teams to ensure journeys are triggered, personalized, and continuously optimized. ✅ Coach, mentor, and develop a growing team of commercial Leads and Specialists. ASSUMPTION: The successful candidate will have experience in lifecycle marketing, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce. They will also have a strong grasp of customer segmentation, lifecycle journey mapping, and campaign planning. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 5-10 years of experience in lifecycle marketing, CRM, or commercial marketing, with a focus on customer engagement and retention. Required Skills: - Proven experience in lifecycle marketing, CRM, or commercial marketing. - Strong understanding of customer behavior, value growth levers, and retention strategies. - Experience with customer segmentation, lifecycle journey mapping, and campaign planning. - Demonstrated ability to work with large data sets to identify commercial opportunities and create ongoing strategies. - Problem-solving mindset with the ability to turn insight into action quickly and efficiently. - Experience leading cross-functional campaign development and working with Product, CRM, and Analytics teams. - High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency. - Proven team management experience with the ability to coach, motivate, and manage performance. Preferred Skills: - Experience in the gaming, fintech, or e-commerce industries. - Familiarity with marketing automation tools and platforms. - Knowledge of SQL or other data query languages. ASSUMPTION: Candidates should have experience in lifecycle marketing, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce. A strong understanding of customer behavior and retention strategies, as well as team management experience, is essential. 💰 Compensation & Benefits Salary Range: £45,000 - £60,000 per annum (based on industry standards for role, experience level, and location) Benefits: - Hybrid working: 3 days per week at the office, with flexibility for 2 days at home. - Workation: Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). - Plenty of time to recharge: 28 days of paid leave, plus all public and bank holidays in England. - Invest in your future: We match pension contributions up to 6%. - Comprehensive healthcare: BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments. - Wellbeing allowance: £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). - A great workplace experience: Complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis. - A social culture you’ll love: Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. - Support for growing families: Up to 6 months of full pay for maternity leave. - Stay active & save money: Cycle-to-work scheme and gym discounts to keep you moving. - Work in style: Newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station. ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided by the company. 📌 Applicant Insights 🔍 Company Context Industry: Gambling Facilities and Casinos Company Size: 1,001-5,000 employees Founded: 2012 Company Description: LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions. The Group continues to grow rapidly, currently employing over 1,400 people in Europe, including at its headquarters in Stockholm and operations hub in Malta. As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures. In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM). Company Specialties: Mobile Casino, Sportsbook, Live Casino, Online Casino, iGaming, Sports Betting, Responsible Gaming, e-Sports, and Bingo. Company Website: ASSUMPTION: LeoVegas Group is a rapidly growing igaming company with a strong focus on innovation and customer experience. The company offers a wide range of online gaming services and has a significant presence in Europe. 📊 Role Analysis Career Level: Mid-level to Senior Reporting Structure: The Commercial Marketing Manager will report directly to the Senior Commercial Marketing Team Manager. Work Arrangement: Hybrid (3 days on-site, 2 days remote) Growth Opportunities: - Potential to lead and grow the commercial marketing team as the company expands. - Opportunities to work on high-impact projects and drive significant business growth. - Exposure to a wide range of marketing channels and customer segments. ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and innovate in the igaming industry. 🌍 Location & Work Environment Office Type: Hybrid (3 days on-site, 2 days remote) Office Location(s): Leeds, United Kingdom Geographic Context: Leeds is a vibrant city in the United Kingdom with a rich cultural heritage and a thriving digital and tech industry. It is well-connected by road and rail, with easy access to major cities and attractions. Work Schedule: The work schedule is flexible, with core hours from 10:00 to 16:00 GMT. However, the role may require occasional work outside of these hours to meet project deadlines. ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The location in Leeds provides easy access to the city's amenities and a strong talent pool. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. On-site or virtual interview with the hiring manager. 4. Final interview with senior leadership. 5. Offer and onboarding. Key Assessment Areas: - Cultural fit and alignment with the company's values. - Technical skills and experience in lifecycle marketing, CRM, and commercial marketing. - Problem-solving abilities and strategic thinking. - Leadership and team management skills. - Ability to work effectively in a hybrid work environment. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your understanding of customer lifecycle marketing and your ability to drive results in a fast-paced environment. - Demonstrate your familiarity with the igaming industry and your enthusiasm for working in a growing, innovative company. ATS Keywords: Lifecycle Marketing, CRM, Commercial Marketing, Customer Engagement, Retention Strategies, Marketing Automation, Data Analysis, Cross-Functional Collaboration, Team Management, Problem Solving, Customer Insight, Test-and-Learn Mindset, Commercial Acumen ASSUMPTION: The interview process will focus on assessing your cultural fit, technical skills, and problem-solving abilities. The company values innovation, collaboration, and a customer-centric approach. 🛠️ Tools & Technologies - Marketing automation platforms (e.g., Marketo, HubSpot, or similar) - Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, or similar) - Data analysis and visualization tools (e.g., Tableau, Power BI, or similar) - Collaboration and project management tools (e.g., Asana, Trello, or similar) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Docs, Sheets, Slides) ASSUMPTION: The required tools and technologies may vary depending on the specific role and project requirements. 👔 Cultural Fit Considerations Company Values: - Innovation: LeoVegas Group encourages creativity, experimentation, and continuous improvement. - Collaboration: The company fosters a culture of teamwork, knowledge-sharing, and collective success. - Customer-centric: LeoVegas Group prioritizes understanding and meeting the needs of its customers. Work Style: - The ideal candidate will be comfortable working in a fast-paced, agile environment and able to adapt to changing priorities. - Strong communication and collaboration skills are essential for success in this role. - The role requires a strategic mindset, with the ability to balance both tactical execution and long-term planning. Self-Assessment Questions: 1. How do you approach identifying gaps and opportunities in customer lifecycle coverage, and how would you prioritize and address them? 2. Can you describe a time when you had to adapt to a significant change in priorities or project scope, and how you handled it? 3. How do you ensure that your marketing campaigns are personalized and relevant to your target audience, and how do you measure their effectiveness? ASSUMPTION: The ideal candidate will be able to thrive in a dynamic, fast-paced environment and demonstrate a strong understanding of customer lifecycle marketing and data-driven decision-making. ⚠️ Potential Challenges 1. Working in a rapidly growing and evolving industry, with frequent changes in market trends and customer preferences. 2. Balancing the need for continuous innovation with the requirement to maintain consistent performance and results. 3. Managing a growing team and ensuring their skills and knowledge keep pace with the company's expansion and technological advancements. 4. Navigating a hybrid work environment and ensuring effective communication and collaboration with remote team members. ASSUMPTION: The successful candidate will be able to navigate these challenges by staying informed about industry trends, fostering a culture of continuous learning and improvement, and maintaining strong communication and leadership skills. 📈 Similar Roles Comparison 1. This role differs from similar positions in other industries in its focus on customer engagement and retention within the igaming industry. 2. The role requires a strong understanding of customer behavior and value growth levers specific to the igaming industry. 3. The career path for this role may involve unique opportunities to work on high-impact projects and drive significant business growth within the igaming sector. ASSUMPTION: The unique aspects of this role, such as its focus on customer engagement and retention within the igaming industry, make it distinct from similar positions in other sectors. 📝 Sample Projects 1. Developing and implementing a new customer onboarding journey to improve early-life activation and engagement. 2. Analyzing customer data to identify opportunities for targeted re-engagement campaigns and improving retention rates. 3. Collaborating with the product team to optimize in-app messaging and notifications, enhancing the user experience and driving customer lifetime value. ASSUMPTION: The specific projects mentioned are examples of the types of initiatives the Commercial Marketing Manager might work on, focusing on customer engagement, retention, and value optimization. ❓ Key Questions to Ask During Interview 1. Can you describe the company's approach to customer segmentation and personalization, and how it is applied to marketing campaigns? 2. How does the company measure and optimize the performance of marketing journeys, and what tools are used for this purpose? 3. Can you provide an example of a successful marketing campaign that the company has implemented, and what made it effective? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the key priorities for this role in the first 30-60-90 days, and how will my performance be evaluated during this period? ASSUMPTION: These questions are designed to help you understand the company's approach to marketing, campaign optimization, and team development, as well as the specific expectations for this role. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://jobs.jobvite.com/leovegas/job/o9VAWfwU). 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for the interview by researching the company, its industry, and the specific requirements of the role. 4. Practice common interview questions and develop thoughtful responses that demonstrate your qualifications and enthusiasm for the position. 5. Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.