Commercial Marketing Manager - Lifecyle

📌 Core Information 🔹 Job Title: Commercial Marketing Manager - Lifecycle 🔹 Company: LeoVegas Group 🔹 Location: Newcastle upon Tyne, United Kingdom 🔹 Job Type: Full-Time, Hybrid (3 days on-site, 2 days remote) 🔹 Category: Marketing 🔹 Date Posted: July 15, 2025 🚀 Job Overview Key aspects of this role include: - Designing and owning the end-to-end customer lifecycle strategy, from early-life activation to winback. - Developing and optimizing automated marketing journeys based on customer behavior, value segments, and lifecycle stage. - Building and maintaining a clear automation roadmap aligned to commercial priorities and customer needs. - Collaborating with cross-functional teams to ensure journeys are triggered, personalized, and continuously optimized against key lifestage performance indicators. - Monitoring journey performance, reporting on key lifecycle KPIs, and driving segmentation and targeting strategies to maximize campaign cut-through and impact. ASSUMPTION: This role requires a strong understanding of customer behavior, data analysis, and cross-functional collaboration. The ideal candidate will have experience in lifecycle marketing, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce. 📋 Key Responsibilities ✅ Customer Lifecycle Strategy & Journey Development - Design and own the end-to-end customer lifecycle strategy, focusing on automation and optimization of marketing journeys. - Collaborate with marketing, analytics, product, and CRM delivery teams to ensure journeys are triggered, personalized, and continuously optimized against key lifestage performance indicators. - Develop and optimize automated marketing journeys based on customer behavior, value segments, and lifecycle stage. - Build and maintain a clear automation roadmap aligned to commercial priorities and customer needs. - Monitor journey performance, report on key lifecycle KPIs (e.g., Retention & Reactivation Rates, ARPU, NGR), and ensure continual improvement and optimization. ✅ Campaign Performance & Segmentation - Lead test-and-learn initiatives to improve journey performance, with a clear framework for experimentation and evaluation. - Drive segmentation and targeting strategies to maximize campaign cut-through and impact. - Lead regular campaign performance reviews and continuously optimize based on data, insight, and commercial outcomes. ✅ Team Management & Development - Coach, mentor, and develop a growing team of commercial Leads & Specialists. ASSUMPTION: The responsibilities listed above require a strong grasp of customer segmentation, lifecycle journey mapping, and campaign planning, as well as the ability to work with large data sets to identify commercial opportunities and create ongoing strategies. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience in lifecycle marketing, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce. - Experience setting strategy within a fast-paced, high-growth environment. - Deep understanding of customer lifestage behavior, value growth levers, and retention strategies with a test-and-learn mindset. Required Skills: - Strong grasp of customer segmentation, lifecycle journey mapping, and campaign planning. - Demonstrated experience working with large data sets to identify commercial opportunities and create ongoing strategies. - Problem-solving mindset with the ability to turn insight into action quickly and efficiently. - Experience leading cross-functional campaign development and working with product, CRM, and analytics teams. - High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency. - Proven team management experience with the ability to coach, motivate, and manage performance. Preferred Skills: - Experience with marketing automation tools (e.g., Adobe Campaign, Marketo, or similar). - Familiarity with SQL or other data query languages. - Knowledge of the gaming industry and its regulations. ASSUMPTION: Candidates should have a strong understanding of the gaming industry and its regulations, as well as experience with marketing automation tools and data query languages. 💰 Compensation & Benefits Salary Range: £45,000 - £60,000 per annum (based on industry standards for the role, experience level, and location) Benefits: - Hybrid Working: 3 days per week at the office, with flexibility for 2 days at home. - Workation: Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). - Plenty of time to recharge: 28 days of paid leave, plus all public and bank holidays in England. - Invest in your future: We match pension contributions up to 6%. - Comprehensive healthcare: BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments. - Wellbeing allowance: £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). - A great workplace experience: Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches. - A social culture you’ll love: Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. - Support for growing families: Up to 6 months of full pay for maternity leave. - Stay active & save money: Cycle-to-work scheme and gym discounts. ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and skills. 📌 Applicant Insights 🔍 Company Context Industry: Gambling Facilities and Casinos Company Size: 1,001-5,000 employees Founded: 2011 (as LeoVegas AB) Company Description: - LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. - The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions. - LeoVegas Group continues to grow rapidly, currently employing over 1,500 people in Europe, including at its headquarters in Stockholm and operations hub in Malta. - As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVegas Group. - In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM). Company Specialties: - Mobile Casino - Sportsbook - Live Casino - Online Casino - iGaming - Sports Betting - Responsible Gaming - e-Sports - Bingo Company Website: ASSUMPTION: LeoVegas Group's success is driven by its innovative approach to igaming, strong focus on customer experience, and commitment to responsible gaming. 📊 Role Analysis Career Level: Mid-Senior level role with significant impact on the company's marketing strategy and customer lifecycle. Reporting Structure: The Commercial Marketing Manager will report directly to the Senior Commercial Marketing Team Manager. Work Arrangement: Hybrid (3 days on-site, 2 days remote) with flexibility to work from home when needed. Growth Opportunities: - Potential to grow into a senior leadership role within the marketing department or take on additional responsibilities as the company expands. - Opportunities to work on high-impact projects and collaborate with cross-functional teams to drive business growth. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance their career within the company. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with on-site amenities. Office Location(s): Luntmakargatan 18, Stockholm, Sweden (Headquarters) and Newcastle upon Tyne, United Kingdom (Regional Office) Geographic Context: - Newcastle upon Tyne is a vibrant city in the North East of England, known for its rich history, cultural attractions, and lively nightlife. - The city offers a high quality of life with affordable housing, excellent schools, and a strong sense of community. - Newcastle upon Tyne is well-connected by public transportation, with easy access to major cities in the UK and Europe. Work Schedule: Full-time, Monday to Friday, with flexible working hours to accommodate remote work. ASSUMPTION: The office location in Newcastle upon Tyne offers a unique blend of urban and coastal living, with a wide range of cultural and recreational activities available. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video call with the hiring manager. 3. On-site or virtual interview with the hiring team. 4. Final interview with the senior leadership team. Key Assessment Areas: - Cultural fit and alignment with LeoVegas Group's values. - Technical skills and experience in lifecycle marketing, CRM, and data analysis. - Problem-solving abilities and strategic thinking. - Leadership and team management skills. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and cultural fit. - Research LeoVegas Group's industry, competitors, and recent news to demonstrate your enthusiasm and understanding of the company. ATS Keywords: Lifecycle Marketing, CRM, Customer Segmentation, Journey Mapping, Campaign Planning, Data Analysis, Cross-Functional Collaboration, Team Management, Customer Retention Strategies, Problem Solving, Automation, Customer Insight, Performance Monitoring, Test-and-Learn Mindset. ASSUMPTION: The interview process at LeoVegas Group is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving abilities and strategic thinking. 🛠️ Tools & Technologies - Marketing automation tools (e.g., Adobe Campaign, Marketo, or similar) - Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, or similar) - Data analysis tools (e.g., SQL, Tableau, or similar) - Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, or similar) ASSUMPTION: The tools and technologies listed above are commonly used in lifecycle marketing and CRM roles. Familiarity with these tools is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation - Customer-centricity - Collaboration - Integrity - Passion Work Style: - Fast-paced and agile environment - Strong focus on data-driven decision-making - Cross-functional collaboration and teamwork - Results-oriented and goal-driven Self-Assessment Questions: 1. How do you stay organized and prioritize your work in a fast-paced, agile environment? 2. Can you provide an example of a time when you had to analyze large data sets to identify commercial opportunities and create ongoing strategies? 3. How do you approach working with cross-functional teams to ensure journeys are triggered, personalized, and continuously optimized? ASSUMPTION: LeoVegas Group values candidates who are organized, data-driven, and collaborative, with a strong focus on results and continuous improvement. ⚠️ Potential Challenges 1. Industry-specific challenges: The gambling industry is heavily regulated, and candidates must be comfortable working within a compliance-focused environment. 2. Company-specific challenges: LeoVegas Group is a fast-growing company, and candidates must be adaptable and comfortable with change. 3. Work arrangement-specific challenges: The hybrid work arrangement may require candidates to balance remote work and on-site collaboration effectively. 4. Location-specific challenges: Living and working in Newcastle upon Tyne may require candidates to adapt to a new environment and potentially different work-life balance expectations. ASSUMPTION: Candidates should be aware of the unique challenges associated with working in the gambling industry, as well as the potential challenges related to LeoVegas Group's fast-paced environment and hybrid work arrangement. 📈 Similar Roles Comparison 1. Role differences: This role focuses on lifecycle marketing and customer retention, while similar roles in other industries may focus more on customer acquisition or brand marketing. 2. Industry-specific context: The gambling industry is unique in its focus on responsible gaming, customer protection, and compliance with strict regulations. 3. Career path comparison: This role offers significant growth potential and the opportunity to take on additional responsibilities as the company expands, with potential career paths including senior leadership roles within marketing or broader business leadership positions. ASSUMPTION: Candidates should be aware of the unique aspects of this role and the gambling industry, as well as the potential career growth opportunities available at LeoVegas Group. 📝 Sample Projects 1. Customer segmentation project: Develop and implement a new customer segmentation strategy based on behavioral data to improve marketing campaign performance and customer retention. 2. Journey optimization project: Analyze customer journey data to identify gaps and opportunities for optimization, then design and execute A/B tests to improve journey performance. 3. Cross-functional collaboration project: Work with product, CRM, and analytics teams to develop and launch a new customer onboarding journey, resulting in improved customer activation and retention rates. ASSUMPTION: These sample projects demonstrate the data-driven, collaborative, and results-oriented approach required for success in this role. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the overall marketing strategy for LeoVegas Group? * What are the key priorities for this role in the first 30, 60, and 90 days? * How does the company support the professional development of marketing team members? 2. Team-specific questions: * How does the marketing team collaborate with other departments, such as product, CRM, and analytics? * What is the team's approach to cross-functional projects and initiatives? 3. Company-specific questions: * How does LeoVegas Group approach innovation and staying ahead of industry trends? * What is the company's strategy for expanding its presence in the UK and other international markets? * How does LeoVegas Group support work-life balance for its employees? ASSUMPTION: Asking thoughtful, role-specific, and company-specific questions demonstrates your interest in the position and helps you better understand the company's culture and priorities. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://jobs.jobvite.com/leovegas/job/ovWAWfwh). 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for the phone or video call with the hiring manager, focusing on your problem-solving skills, leadership experience, and cultural fit. 4. Research LeoVegas Group's industry, competitors, and recent news to demonstrate your enthusiasm and understanding of the company. 5. Follow up with the hiring team after your interview, expressing your appreciation for the opportunity and reiterating your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.