Commercial Marketing Manager - Retention

📌 Core Information 🔹 Job Title: Commercial Marketing Manager - Retention 🔹 Company: LeoVegas UK 🔹 Location: Leeds, United Kingdom 🔹 Job Type: Hybrid (3 days on-site, 2 days remote) 🔹 Category: Marketing 🔹 Date Posted: July 15, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing customer retention strategies through a week-by-week marketing communications calendar. - Collaborating cross-functionally with Product, Analytics, and CRM teams to identify opportunities and test new approaches. - Managing a team of Commercial Marketing Leads and Specialists, coaching, and mentoring them for professional growth. - Working closely with Sports & Casino Marketing teams to ensure flawless execution of overt campaigns to relevant customer cohorts. - Analyzing campaign performance, reporting on commercial impact, and identifying optimization opportunities. ASSUMPTION: This role requires a strong commercial acumen, with a focus on driving customer value, engagement, and profitability through strategic marketing initiatives. 📋 Key Responsibilities ✅ Strategic Planning & Execution: - Manage the weekly communications strategy across key verticals & brands. - Develop a forward-looking campaign calendar, maintaining 4-8 weeks of visibility and adapting based on performance, trading shifts, and player behavior. - Ensure commercial and business objectives are delivered via briefs into CRM delivery, ensuring timely execution and alignment to campaign KPIs. ✅ Performance Analysis & Optimization: - Work closely with analytics to track campaign performance, reporting on the commercial impact, and identifying optimization opportunities. - Conduct regular performance reviews, identifying trends, testing, and learning to share insights with senior stakeholders. ✅ Team Management & Development: - Coach, mentor, and develop a growing team of Commercial Marketing Leads & Specialists. - Foster a collaborative and innovative team environment that drives results and supports individual growth. ASSUMPTION: Success in this role requires strong leadership, strategic planning, and analytical skills to drive performance and team development. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience (5-10 years) in Lifestage marketing, CRM marketing, or commercial marketing, ideally in gaming, fintech, or e-commerce. - Experience setting strategy within a fast-moving, high-growth environment. - Demonstrable experience working with large data sets to identify commercial opportunities. Required Skills: - Strong grasp of customer segmentation and campaign planning. - Proven experience in data analysis and working with cross-functional teams. - Excellent communication and stakeholder management skills. - Ability to work independently and manage multiple projects simultaneously. Preferred Skills: - Experience with CRM platforms (e.g., Salesforce, HubSpot). - Familiarity with SQL or other data query languages. - Knowledge of the igaming industry. ASSUMPTION: Candidates should have a proven track record in driving commercial success through strategic marketing initiatives and team leadership. 💰 Compensation & Benefits Salary Range: £45,000 - £60,000 per annum (based on industry standards for role, experience level, and location) Benefits: - Hybrid working: 3 days per week at the office, with flexibility for 2 days at home. - Workation: Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). - Plenty of time to recharge: 28 days of paid leave, plus all public and bank holidays in England. - Invest in your future: We match pension contributions up to 6%. - Comprehensive healthcare: BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments. - Wellbeing allowance: £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). - A great workplace experience: Complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis. - A social culture you’ll love: Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. - Support for growing families: Up to 6 months of full pay for maternity leave. - Stay active & save money: Cycle-to-work scheme and gym discounts to keep you moving. - Work in style: Our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station. ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: LeoVegas Group operates in the competitive igaming industry, offering online casino, live casino, and sports betting via multiple brands. The company is known for its innovative approach to igaming and has experienced significant growth since its founding in 2011. Company Size: Medium (1,001-5,000 employees) Founded: 2011, in Stockholm, Sweden Company Description: - LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. - The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions. - The Group continues to grow rapidly, currently employing over 1,400 people in Europe, including at its headquarters in Stockholm and operations hub in Malta. - As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures. - In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM). Company Specialties: - Mobile Casino - Sportsbook - Live Casino - Online Casino - iGaming - Sports Betting - Responsible Gaming - e-Sports - Bingo Company Website: www.leovegasgroup.com ASSUMPTION: LeoVegas Group's success is driven by its innovative approach to igaming, strong focus on customer experience, and commitment to responsible gaming. 📊 Role Analysis Career Level: Mid-career, with opportunities for growth and development within the role and the wider organization. Reporting Structure: This role reports directly to the Senior Commercial Marketing Manager and may have supervisory responsibilities for Commercial Marketing Leads and Specialists. Work Arrangement: Hybrid (3 days on-site, 2 days remote), with flexibility to work from home when needed. Growth Opportunities: - This role offers the opportunity to work on high-impact projects that drive commercial success and customer engagement. - With the company's continued growth, there may be opportunities for career progression within the marketing function or into other areas of the business. ASSUMPTION: Success in this role can lead to increased responsibilities, team leadership opportunities, or career progression into senior marketing or management positions. 🌍 Location & Work Environment Office Type: Modern, newly renovated offices at Tailors Corner in Leeds, with a collaborative and inclusive work environment. Office Location(s): Leeds, United Kingdom Geographic Context: - Leeds is the largest city in the county of West Yorkshire and the eighth-largest in the United Kingdom, with a population of over 780,000. - The city is known for its vibrant cultural scene, rich history, and diverse communities. - Leeds is well-connected by road, rail, and air, with easy access to major cities in the UK and Europe. Work Schedule: Full-time, with flexible working hours to accommodate team meetings and project deadlines. ASSUMPTION: The work environment at LeoVegas UK fosters collaboration, innovation, and a strong work-life balance, with a focus on employee wellbeing and engagement. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screening with the hiring manager. 3. On-site or virtual interview with the hiring manager and a member of the HR team. 4. Final interview with senior leadership, followed by a job offer for successful candidates. Key Assessment Areas: - Cultural fit and alignment with LeoVegas Group's values and work environment. - Problem-solving skills and ability to think strategically about marketing challenges. - Experience with CRM platforms and data analysis. - Leadership and team management skills, with a focus on coaching and mentoring team members. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of the igaming industry and LeoVegas Group's unique value proposition. - Prepare examples of your past marketing campaigns, their impact, and any lessons learned. ATS Keywords: Commercial Marketing, CRM Marketing, Customer Segmentation, Campaign Planning, Data Analysis, Cross-Functional Collaboration, Performance Tracking, Team Management, Problem Solving, Strategic Development, Insight-Driven, ROI Awareness, Promotional Efficiency, Test-and-Learn Mindset, Coaching, Mentoring ASSUMPTION: The interview process at LeoVegas UK is designed to assess candidates' skills, cultural fit, and potential for growth within the organization. 🛠️ Tools & Technologies - CRM platforms (e.g., Salesforce, HubSpot) - Data analysis tools (e.g., Excel, SQL, Tableau) - Marketing automation tools (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Microsoft Teams, Slack) ASSUMPTION: The tools and technologies listed are commonly used in the igaming industry and may be required for success in this role. Familiarity with these tools is preferred, but training will be provided as needed. 👔 Cultural Fit Considerations Company Values: - Innovation: We continuously challenge the status quo and push boundaries to create the best igaming experience. - Collaboration: We work together, sharing knowledge and supporting each other to achieve our goals. - Responsibility: We take ownership of our actions and their impact on our customers, colleagues, and the wider community. - Fairness: We treat everyone with respect, honesty, and integrity, fostering an inclusive work environment. - Fun: We believe in creating a positive and enjoyable work environment, where people can be themselves and thrive. Work Style: - The ideal candidate for this role will be a strategic thinker, with a strong analytical mindset and excellent communication skills. - They will be comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities and deadlines. - A collaborative and inclusive work style is essential, with a focus on teamwork and knowledge sharing. Self-Assessment Questions: 1. How do you align with LeoVegas Group's value of innovation, and can you provide an example of a time when you pushed boundaries to drive success? 2. Describe your experience working in a collaborative environment, and how have you supported your colleagues to achieve their goals? 3. How do you ensure fairness and integrity in your decision-making processes, particularly when working with large data sets or sensitive customer information? ASSUMPTION: LeoVegas Group's values and work style are critical factors in the company's success and are essential considerations for candidates applying for this role. ⚠️ Potential Challenges 1. Industry-specific challenges: The igaming industry is highly competitive and regulated, requiring a strong understanding of the market, customer preferences, and regulatory requirements. 2. Team management challenges: Leading a growing team of marketing professionals may present unique challenges, requiring strong leadership, communication, and coaching skills. 3. Data-driven decision-making challenges: This role requires a strong analytical mindset and the ability to make data-driven decisions, which can be complex and time-consuming. 4. Work-life balance challenges: The hybrid work arrangement may present challenges in maintaining a healthy work-life balance, requiring strong time management and prioritization skills. ASSUMPTION: Success in this role requires a proactive approach to overcoming challenges, with a focus on continuous learning, adaptation, and improvement. 📈 Similar Roles Comparison 1. Role differences: This role focuses on customer retention and engagement, while similar roles in other industries may focus on customer acquisition or brand awareness. 2. Industry-specific context: The igaming industry is unique, with a strong emphasis on responsible gaming, customer protection, and regulatory compliance. 3. Career path comparison: This role offers opportunities for career progression within the marketing function or into other areas of the business, with potential for growth into senior marketing or management positions. ASSUMPTION: Understanding the unique aspects of this role and the igaming industry is crucial for candidates to make informed decisions about their career prospects and expectations. 📝 Sample Projects 1. Customer segmentation project: Develop a comprehensive customer segmentation strategy, leveraging data analysis and market research to identify high-value customer segments and tailor marketing communications to maximize engagement and profitability. 2. Campaign optimization project: Conduct a thorough review of existing marketing campaigns, analyzing performance data to identify opportunities for optimization, testing, and learning to improve overall campaign effectiveness. 3. Cross-functional collaboration project: Work closely with Product, Analytics, and CRM teams to develop and execute a targeted marketing campaign, driving customer engagement and profitability through a seamless and integrated customer experience. ASSUMPTION: These sample projects illustrate the strategic and analytical nature of this role, requiring a strong understanding of customer behavior, data analysis, and cross-functional collaboration. ❓ Key Questions to Ask During Interview 1. Role-specific questions: * How does this role fit into the broader marketing strategy for LeoVegas UK? * What are the key priorities for the first 3-6 months in this role? * How does this role support the company's growth and expansion plans? 2. Team and work environment questions: * How does the team collaborate and support each other in achieving shared goals? * What is the team's approach to work-life balance and employee wellbeing? * How does the company foster a culture of innovation and continuous learning? 3. Company and industry questions: * How does LeoVegas UK differentiate itself in the competitive igaming market? * What are the key trends and challenges facing the igaming industry, and how is LeoVegas UK positioned to capitalize on these opportunities? * How does LeoVegas UK approach responsible gaming and customer protection? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role, the company, and the industry, and can help them make a more informed decision about their career prospects. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare examples of your past marketing campaigns, their impact, and any lessons learned, ready to discuss during the interview process. 4. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. 5. If you are invited for an interview, research LeoVegas Group's company history, values, and industry position to demonstrate your understanding of the business and your fit for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is for a sample position and may not reflect an actual job listing or the specific requirements of any particular employer. The information provided is intended to illustrate the structure and format of a comprehensive, well-structured job description. Always verify job details and requirements directly with the employer before applying for any position.