Commercial Marketing Manager - Retention

LeoVegas UK

Full-time

On-site

Newcastle upon Tyne, United Kingdom

🌐 Digital Marketing

📌 Core Information

🔹 Job Title: Commercial Marketing Manager - Retention

🔹 Company: LeoVegas UK

🔹 Location: Newcastle upon Tyne, United Kingdom

🔹 Job Type: Hybrid (3 days in-office, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

Developing and executing customer retention strategies through commercial marketing
Managing a team of Commercial Marketing Leads & Specialists
Collaborating cross-functionally with Product, Analytics, and CRM teams
Working in an agile, fast-paced environment with a strong focus on data-driven improvements
Leading the development and execution of the week-by-week customer communications strategy

ASSUMPTION: This role requires a strong commercial acumen, excellent leadership skills, and the ability to thrive in a fast-paced, high-growth environment. Candidates should have a proven track record in Lifestage marketing, CRM marketing, or commercial marketing, ideally in gaming, fintech, or e-commerce.

📋 Key Responsibilities

✅ Lead the development and execution of the customer retention strategy through commercial marketing

✅ Manage the weekly communications strategy across key verticals & brands

✅ Develop a forward-looking campaign calendar, maintaining 4-8 weeks of visibility and adapting based on performance, trading shifts, and player behaviour

✅ Ensure commercial and business objectives are delivered via briefs into CRM delivery, ensuring timely execution and alignment to campaign KPIs

✅ Work closely with analytics to track campaign performance, reporting on the commercial impact and identifying optimisation opportunities

✅ Drive segmentation and targeting strategies to maximise campaign cut-through and impact

✅ Collaborate with Sports & Casino Marketing teams to ensure overt campaigns are delivered flawlessly to the relevant customer cohorts

✅ Work cross-functionally with Product, Analytics, and CRM teams to identify opportunities and test new approaches to drive efficiency and impact

✅ Conduct regular performance reviews, identifying trends, testing and learning, and sharing insights with senior stakeholders

✅ Coach, mentor, and develop a growing team of Commercial Marketing Leads & Specialists

ASSUMPTION: This role requires strong analytical skills, a problem-solving mindset, and the ability to turn insight into action quickly and efficiently. Candidates should be comfortable working with large data sets and have a solid understanding of customer segmentation and campaign planning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in Lifestage marketing, CRM marketing, or commercial marketing, ideally in gaming, fintech, or e-commerce

Required Skills:

Proven experience in setting strategy within a fast-moving, high growth environment
A strong grasp of customer segmentation and campaign planning
Demonstrable experience of working with large data sets to identify commercial opportunities
A problem-solving mindset with the ability to turn insight into action quickly and efficiently
Experience leading cross-functional campaign development and working with Product, CRM, and Analytics
High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency
A test-and-learn mindset with a focus on data-driven improvements
Proven team management experience with the ability to coach, motivate, and manage performance in a fast-paced environment

Preferred Skills:

Experience with igaming or betting industry
Fluency in additional languages

ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and a strong portfolio may be considered. Industry-specific experience in gaming, fintech, or e-commerce is highly valued.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for the role and location)

Benefits:

Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply)
Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England
Invest in your future – We match pension contributions up to 6%
Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments
Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply)
A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches
A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun
Support for growing families – Up to 6 months of full pay for maternity leave
Stay active & save money – Cycle-to-work scheme and gym discounts

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: LeoVegas UK operates in the igaming industry, offering online casino, live casino, and sports betting services. The company is a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM).

Company Size: LeoVegas Group, the parent company, has over 1,400 employees across Europe, with its headquarters in Stockholm and operations hub in Malta. LeoVegas UK is a smaller subsidiary, employing around 150 people in Newcastle upon Tyne.

Founded: LeoVegas Group was founded in 2011, with LeoVegas UK established in 2014 as one of the company's first international subsidiaries.

Company Description:

LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience
The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions
The Group continues to grow rapidly, investing and developing other igaming companies through its investment arm, LeoVentures
In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM)

Company Specialties:

Mobile Casino
Sportsbook
Live Casino
Online Casino
iGaming
Sports Betting
Responsible Gaming
e-Sports
and Bingo

Company Website: www.leovegasgroup.com

ASSUMPTION: LeoVegas UK offers a dynamic and fast-paced work environment, with a strong focus on innovation and growth. The company's hybrid work arrangement and comprehensive benefits package make it an attractive employer in the igaming industry.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a minimum of 5 years of experience in commercial marketing, CRM marketing, or a related field. The role offers significant growth opportunities and the chance to make a substantial impact on the company's retention strategies.

Reporting Structure: The Commercial Marketing Manager - Retention will report directly to the Senior Commercial Marketing Manager and work closely with other marketing teams, as well as cross-functional teams in Product, Analytics, and CRM.

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work from the office 3 days per week and remotely for 2 days. This flexible arrangement allows for better work-life balance and the opportunity to work from home when needed.

Growth Opportunities:

As LeoVegas UK continues to grow, there will be opportunities for the Commercial Marketing Manager - Retention to take on additional responsibilities and advance their career within the company
The role offers the chance to work on high-impact projects and drive significant commercial growth for the business
With the company's focus on innovation and growth, there are ample opportunities for professional development and career progression

ASSUMPTION: This role is well-suited for candidates who thrive in a fast-paced, agile environment and are eager to take on new challenges and drive commercial success for the business.

🌍 Location & Work Environment

Office Type: LeoVegas UK's office in Newcastle upon Tyne is a modern, open-plan workspace with a collaborative and energetic atmosphere. The office is located in the Cobalt Business Park, offering easy access to local amenities and public transportation.

Office Location(s): Cobalt Business Park, Newcastle upon Tyne, NE27 0AB, United Kingdom

Geographic Context:

Newcastle upon Tyne is a vibrant city in the North East of England, with a population of around 280,000 people
The city is known for its rich history, cultural attractions, and sporting events, including the annual Great North Run
Newcastle upon Tyne is well-connected by road, rail, and air, with easy access to major cities in the UK and Europe

Work Schedule: The standard work schedule for this role is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. However, the hybrid work arrangement allows for some flexibility in working hours and location.

ASSUMPTION: Newcastle upon Tyne offers a high quality of life, with affordable housing, a strong sense of community, and a wide range of cultural and recreational activities. The city's central location in the UK makes it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

Online application and resume screening
Phone or video call with the Talent Acquisition team
On-site or virtual interview with the hiring manager and relevant team members
Final interview with the Senior Commercial Marketing Manager
Background check and offer

Key Assessment Areas:

Commercial acumen and strategic thinking
Data analysis and interpretation skills
Leadership and team management abilities
Adaptability and resilience in a fast-paced environment
Cultural fit and alignment with LeoVegas UK's values

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Demonstrate your understanding of the igaming industry and LeoVegas UK's business
Showcase your problem-solving skills and ability to drive commercial growth through marketing strategies
Prepare for behavioral interview questions that focus on your leadership, team management, and commercial acumen

ATS Keywords: Commercial Marketing, CRM Marketing, Customer Segmentation, Campaign Planning, Data Analysis, Cross-Functional Collaboration, Performance Tracking, Team Management, Problem Solving, Insight Translation, Segmentation Strategies, Campaign Optimization, Leadership, Agile Environment, ROI Awareness, Promotional Efficiency

ASSUMPTION: LeoVegas UK's interview process is designed to assess candidates' commercial acumen, leadership skills, and cultural fit. The company values candidates who can think strategically, work collaboratively, and drive commercial growth in a fast-paced environment.

🛠️ Tools & Technologies

CRM platforms (e.g., Salesforce, Zoho CRM)
Marketing automation tools (e.g., Marketo, HubSpot)
Data analysis and visualization tools (e.g., Tableau, Power BI)
Project management tools (e.g., Asana, Trello)
Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used by LeoVegas UK may vary depending on the role and team requirements. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

Innovation
Collaboration
Responsibility
Integrity
Customer-centricity

Work Style:

Agile and adaptable
Data-driven
Collaborative
Customer-focused
Results-oriented

Self-Assessment Questions:

How do you align with LeoVegas UK's value of innovation, and can you provide an example of a time when you drove commercial growth through innovative marketing strategies?
How do you ensure you maintain a strong work-life balance while working in a fast-paced, hybrid environment?
Can you describe a situation where you had to adapt quickly to a significant change in your work environment or priorities, and how did you ensure the success of your team and projects during that time?

ASSUMPTION: LeoVegas UK values candidates who embody their core values, demonstrate a strong work ethic, and are committed to driving commercial success for the business. The company's agile and collaborative work environment requires employees to be adaptable, data-driven, and customer-focused.

⚠️ Potential Challenges

The role may require working on weekends or outside of regular business hours to meet project deadlines or attend industry events
The fast-paced nature of the role may lead to occasional high stress or tight deadlines
The igaming industry can be competitive and dynamic, requiring the Commercial Marketing Manager - Retention to stay up-to-date with market trends and adapt quickly to changes
The role may involve working with large data sets and complex analytics tools, which can be challenging for candidates without strong data analysis skills
The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected to the team and company culture

ASSUMPTION: While these challenges may arise, LeoVegas UK offers a supportive work environment, comprehensive benefits package, and opportunities for professional development to help employees overcome obstacles and succeed in their roles.

📈 Similar Roles Comparison

Compared to other marketing roles in the igaming industry, this role places a strong emphasis on commercial acumen, data-driven decision making, and leadership skills
The role requires a higher level of strategic thinking and cross-functional collaboration than similar roles in other industries
Candidates with experience in the igaming industry or related fields may find this role more suited to their skills and career goals than similar roles in other sectors

ASSUMPTION: This role is well-suited for candidates with a strong background in commercial marketing, CRM marketing, or a related field, as well as a deep understanding of the igaming industry and its unique challenges and opportunities.

📝 Sample Projects

Developing and executing a targeted marketing campaign to re-engage at-risk customers and drive retention
Analyzing customer data to identify trends and opportunities for segmentation and personalized marketing strategies
Collaborating with the Product team to launch a new game or feature and executing a successful marketing campaign to drive user acquisition and engagement
Conducting a competitive analysis of other igaming companies and developing strategies to differentiate LeoVegas UK's offerings and maintain market share

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the Commercial Marketing Manager - Retention may undertake to drive commercial growth and retention for LeoVegas UK.

❓ Key Questions to Ask During Interview

Can you describe the company's approach to customer retention and how this role fits into that strategy?
How does LeoVegas UK measure the success of its marketing campaigns, and how can I ensure that my initiatives align with the company's KPIs and objectives?
What are the biggest challenges facing the igaming industry, and how can this role help address them to drive commercial growth for the company?
How does LeoVegas UK support the professional development and career growth of its employees, particularly in marketing and commercial roles?
Can you provide an example of a time when the company successfully adapted to a significant change in the market or regulatory environment, and how did this role contribute to that effort?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving commercial success for the company.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role
Prepare for phone or video screening and on-site or virtual interviews with the hiring manager and relevant team members
Research LeoVegas UK's business and industry trends to demonstrate your understanding of the company and its market position
Follow up with the Talent Acquisition team after your interviews to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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