🔹 Job Title: Commercial Marketing, Senior Specialist
🔹 Company: AIA
🔹 Location: Bangkok, TH-AIA Thailand
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive product success.
✅ Responsible for developing and directing marketing programs for significant products or product categories
✅ Compiles and evaluates research on the market's product requirements and identifies improvements to current features and functionality of AIA products
✅ Builds and develops marketing strategies, including product direction, advertising, pricing, expense budgets, profit plans, and future product development
✅ Leads the life cycle of a product or product category and builds dashboards
✅ Builds and works with product development, designers, and customers to develop product requirements and specifications
✅ Builds and provides appropriate governance and mentorship to ensure rollout of products to new markets is timely and in line with agreed qualitative metrics
✅ Explores opportunities to improve work flow and build a healthy environment
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success and business growth.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on product marketing or brand management
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in marketing strategy, product development, and stakeholder engagement will be well-suited for this role.
Salary Range: Based on industry standards for a Senior Marketing Specialist role in Bangkok, the estimated salary range is THB 1,500,000 - 2,500,000 per year (USD 45,000 - 75,000).
Benefits:
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:30 AM - 5:30 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Salary and benefits may vary based on individual qualifications, experience, and market conditions.
Industry: AIA is a leading pan-Asian life insurance group, offering a range of products and services including life insurance, accident and health insurance, and savings plans. It has a presence in 18 markets across Asia and holds leading positions in most of them.
Company Size: AIA has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: AIA was first established in Shanghai in 1919 and has since grown into a market leader in Asia.
Company Description:
Company Specialties:
Company Website: www.aia.com
ASSUMPTION: AIA's large size and diverse product offerings provide ample opportunities for career growth and development.
Career Level: This role is a senior-level position, reporting directly to the Head of Marketing or a similar executive.
Reporting Structure: The Senior Marketing Specialist may oversee junior marketing specialists or other marketing team members, depending on the organization's structure.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work or adjusted hours as needed.
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for career growth and development within AIA's marketing organization.
Office Type: AIA's Bangkok office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): TH-AIA Tower 2, 28th Floor, 283/1 Wireless Road, Lumphini, Pathum Wan, Bangkok 10330, Thailand
Geographic Context:
Work Schedule: Standard office hours are Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: AIA's Bangkok office provides a modern, collaborative work environment with easy access to amenities and public transportation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, product development, cross-functional collaboration, stakeholder engagement, data analysis, insurance industry, AIA
ASSUMPTION: AIA's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on marketing strategy and product development.
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is beneficial for this role, but not always required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIA values candidates who are customer-focused, data-driven, and adaptable, with a strong commitment to its core values.
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a results-focused approach.
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, with a focus on driving product success in the insurance industry.
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and tactical skills required for success in this role.
ASSUMPTION: These questions help candidates understand the role's context, priorities, and growth opportunities, as well as AIA's commitment to employee development and well-being.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.