📌 Core Information
🔹 Job Title: Commercial Marketing Specialist - Life Cycle
🔹 Company: LeoVegas Group
🔹 Location: Newcastle upon Tyne, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the briefing, testing, and deployment of automated lifecycle journeys across key customer stages
- Working with the Commercial Marketing Manager - Lifecycle to implement the automation roadmap aligned to commercial and customer goals
- Using customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation
- Collaborating with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported
- Conducting test-and-learn experiments across lifecycle campaigns to drive continuous improvement
- Assisting in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness
- Creating clear documentation for journey logic, campaign workflows, and performance metrics
- Preparing regular performance reports and insights for lifecycle marketing reviews
ASSUMPTION: This role requires a strong background in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce. A solid understanding of customer lifecycle principles and familiarity with CRM tools is essential. The ideal candidate will have experience working in a fast-paced, results-driven environment with commercial awareness.
📋 Key Responsibilities
✅ Support the briefing, testing, and deployment of automated lifecycle journeys across key customer stages
✅ Work with the Commercial Marketing Manager - Lifecycle to implement the automation roadmap aligned to commercial and customer goals
✅ Use customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation
✅ Collaborate with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported
✅ Conduct test-and-learn experiments across lifecycle campaigns to drive continuous improvement
✅ Assist in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness
✅ Create clear documentation for journey logic, campaign workflows, and performance metrics
✅ Prepare regular performance reports and insights for lifecycle marketing reviews
ASSUMPTION: This role involves a high degree of collaboration and communication with cross-functional teams. The ideal candidate will have strong attention to detail and problem-solving skills, as well as the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce
Required Skills:
- Proven experience in lifecycle, CRM, or commercial marketing
- Solid understanding of customer lifecycle principles
- Knowledge and interest of online sportsbook and gaming products
- Familiarity with CRM and marketing automation tools
- Comfort working with data to inform decision-making and optimise performance
- Proactive mindset with strong attention to detail and problem-solving skills
- Good collaboration and communication skills to work effectively with cross-functional teams
- Experience working in a fast-paced, results-driven environment with commercial awareness
Preferred Skills:
- Fluency in additional languages (beneficial but not required)
- Experience with specific marketing automation tools (e.g. Symplify, Braze, Optimove)
ASSUMPTION: The ideal candidate will have a proven track record in lifecycle marketing and a strong understanding of customer lifecycle principles. They should be comfortable working with data and have a proactive mindset with a strong attention to detail.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for the role, location, and level)
Benefits:
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation - Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply)
- Plenty of time to recharge - 28 days of paid leave, plus all public and bank holidays in England
- Invest in your future - We match pension contributions up to 6%
- Comprehensive healthcare - BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments
- Wellbeing allowance - £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply)
- A great workplace experience - Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches
- A social culture you’ll love - Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun
- Support for growing families - Up to 6 months of full pay for maternity leave
- Stay active & save money - Cycle-to-work scheme and gym discounts
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and level. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience.
- The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions.
- The Group continues to grow rapidly, currently employing over 1,400 people in Europe, including at its headquarters in Stockholm and operations hub in Malta.
- As one of the most innovative companies in the industry, the Group also invests and develops other igaming companies through its investment arm, LeoVentures.
- In 2022, LeoVegas Group became a subsidiary of the global entertainment company MGM Resorts International (NYSE: MGM).
Company Specialties:
- Mobile Casino
- Sportsbook
- Live Casino
- Online Casino
- iGaming
- Sports Betting
- Responsible Gaming
- e-Sports
- and Bingo
Company Website: www.leovegasgroup.com
ASSUMPTION: LeoVegas Group is a well-established company in the igaming industry, with a strong focus on innovation and growth. The company offers a wide range of gaming products and services, and has a strong presence in Europe and beyond.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: The Lifecycle Specialist will report directly to the Commercial Marketing Manager - Lifecycle.
Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office three days a week and remotely for the remaining two days.
Growth Opportunities:
- The Lifecycle Specialist role offers opportunities for career progression within the marketing department and the wider organisation.
- With the company's continued growth and expansion, there may be opportunities for the role to evolve or for the successful candidate to take on additional responsibilities.
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment and contribute to the growth of a leading igaming company. The ideal candidate will be proactive, detail-oriented, and comfortable working with data to drive continuous improvement.
🌍 Location & Work Environment
Office Type: The Newcastle upon Tyne office is a modern, open-plan workspace with a collaborative and dynamic atmosphere.
Office Location(s): The role is based at the company's office in Newcastle upon Tyne, United Kingdom.
Geographic Context:
- Newcastle upon Tyne is a vibrant city in northeast England, known for its rich history, cultural attractions, and sporting events.
- The city offers a high quality of life, with affordable housing, excellent schools, and a wide range of leisure and entertainment options.
- Newcastle upon Tyne is well-connected by road, rail, and air, with easy access to major cities in the UK and beyond.
Work Schedule: The role follows a standard working week from Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require occasional flexibility to meet project deadlines or attend events.
ASSUMPTION: The Newcastle upon Tyne office offers a dynamic and collaborative work environment, with opportunities for professional growth and development. The ideal candidate will be comfortable working in a fast-paced, team-oriented setting and be able to balance multiple priorities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video call with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and relevant team members
- Final interview with the Head of Marketing or another senior stakeholder
- Offer and onboarding
Key Assessment Areas:
- Marketing and lifecycle campaign expertise
- Data analysis and interpretation skills
- Collaboration and communication abilities
- Problem-solving and attention to detail
- Cultural fit and alignment with company values
Application Tips:
- Tailor your CV and cover letter to highlight relevant marketing and lifecycle campaign experience, as well as any data analysis or project management skills.
- Demonstrate your understanding of the igaming industry and the company's products and services.
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work effectively in a fast-paced environment.
- Research the company's culture and values, and be prepared to discuss how your personal values align with theirs.
ATS Keywords: Lifecycle Marketing, CRM, Customer Engagement, Segmentation Strategies, Marketing Automation Tools, Customer Lifecycle Principles, Data Analysis, Collaboration, Communication Skills, Problem-Solving, Attention to Detail, Fast-Paced Environment, Gaming Industry, Commercial Awareness
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing and lifecycle campaign expertise, as well as their ability to work effectively in a fast-paced, collaborative environment. The ideal candidate will have a strong understanding of customer lifecycle principles and be comfortable working with data to drive continuous improvement.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g. Symplify, Braze, Optimove)
- Data analysis and visualization tools (e.g. Excel, Power BI, Tableau)
- Project management tools (e.g. Asana, Trello, Jira)
- Collaboration and communication tools (e.g. Microsoft Teams, Slack)
- Customer relationship management (CRM) software (e.g. Salesforce, HubSpot, Zoho)
ASSUMPTION: The ideal candidate will have experience working with CRM and marketing automation tools, as well as data analysis and visualization tools. They should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Responsibility
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do your personal values align with the company's core values of innovation, customer-centricity, collaboration, integrity, and responsibility?
- How do you approach working in a fast-paced, collaborative environment, and how do you balance multiple priorities effectively?
- How do you ensure attention to detail and accuracy when working with data and complex projects?
ASSUMPTION: The ideal candidate will be a strong cultural fit for LeoVegas Group, with a proactive mindset, strong attention to detail, and a commitment to the company's core values. They will be comfortable working in a fast-paced, collaborative environment and be able to balance multiple priorities effectively.
⚠️ Potential Challenges
- The role may require occasional work on weekends or evenings to meet project deadlines or attend events.
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
- The role may involve working with large datasets and complex analytics, which can be time-consuming and require a strong attention to detail.
- The role may require occasional travel to attend industry events or meet with stakeholders.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance multiple priorities effectively. They will have a strong attention to detail and be comfortable working with data to drive continuous improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing and customer engagement within the igaming industry.
- Compared to similar roles in other industries, this role offers a unique opportunity to work in a fast-paced, innovative environment and contribute to the growth of a leading igaming company.
- Career paths for this role may include progression to senior marketing roles, management positions, or specialist expertise in lifecycle marketing.
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment and contribute to the growth of a leading igaming company. The ideal candidate will be proactive, detail-oriented, and comfortable working with data to drive continuous improvement.
📝 Sample Projects
- Developing and implementing a new customer onboarding journey to improve engagement and retention
- Analyzing customer data to identify segments with high churn potential and designing targeted retention campaigns
- Collaborating with the product team to optimize the customer experience and improve key metrics such as daily active users (DAU) and monthly active users (MAU)
ASSUMPTION: These sample projects illustrate the types of initiatives the Lifecycle Specialist may work on, focusing on customer engagement, retention, and growth. The ideal candidate will have a strong understanding of customer lifecycle principles and be comfortable working with data to drive continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to analyze complex data to inform a marketing decision? How did you approach the analysis, and what was the outcome?
- How do you ensure attention to detail and accuracy when working with data and complex projects?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to implement a marketing campaign? How did you manage the project, and what was the result?
- How do you stay up-to-date with industry trends and best practices in lifecycle marketing, and how do you apply this knowledge to your work?
- Can you describe a time when you had to optimize a marketing campaign based on performance data? What steps did you take, and what was the outcome?
ASSUMPTION: These interview questions are designed to assess the candidate's marketing and lifecycle campaign expertise, as well as their ability to work effectively in a fast-paced, collaborative environment. The ideal candidate will have a strong understanding of customer lifecycle principles and be comfortable working with data to drive continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.jobvite.com/leovegas/job/oVWAwfwH
- Tailor your CV and cover letter to highlight relevant marketing and lifecycle campaign experience, as well as any data analysis or project management skills.
- Demonstrate your understanding of the igaming industry and the company's products and services.
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work effectively in a fast-paced environment.
- Research the company's culture and values, and be prepared to discuss how your personal values align with theirs.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
