Commercial Marketing Specialist - Life Cycle

📌 Core Information 🔹 Job Title: Commercial Marketing Specialist - Life Cycle 🔹 Company: LeoVegas Group 🔹 Location: Leeds, United Kingdom 🔹 Job Type: Hybrid (3 days on-site, 2 days remote) 🔹 Category: Marketing 🔹 Date Posted: July 15, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Supporting the execution of automated lifecycle journeys to engage, retain, and grow customers. - Collaborating with cross-functional teams to optimize campaigns based on performance insights. - Developing segmentation and targeting strategies to enhance campaign relevance and effectiveness. - Working in a fast-paced, agile environment with a strong focus on commercial awareness. - Contributing to initiatives that have a measurable impact on customer behavior and commercial outcomes. ASSUMPTION: This role requires a proactive mindset with strong attention to detail and problem-solving skills. The ideal candidate will be comfortable working with data to inform decision-making and optimise performance. 📋 Key Responsibilities ✅ Journey Management: Support the briefing, testing, and deployment of automated lifecycle journeys across key customer stages (e.g., onboarding, retention, winback, etc.). ✅ Roadmap Implementation: Work with the Commercial Marketing Manager - Lifecycle to implement the automation roadmap aligned to commercial and customer goals. ✅ Performance Monitoring: Use customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation. ✅ Collaboration: Work closely with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported. ✅ Experimentation: Conduct test-and-learn experiments across lifecycle campaigns to drive continuous improvement. ✅ Segmentation & Targeting: Assist in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness. ✅ Documentation: Create clear documentation for journey logic, campaign workflows, and performance metrics. ✅ Reporting: Prepare regular performance reports and insights for lifecycle marketing reviews. ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable working with both high-level concepts and tactical details. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: - Proven experience in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce. - Solid understanding of customer lifecycle principles, such as onboarding, engagement, churn prevention, and reactivation. - Knowledge and interest in online sportsbook and gaming products. Required Skills: - Familiarity with CRM and marketing automation tools (e.g., Symplify, Braze, Optimove, etc.). - Comfort working with data to inform decision-making and optimise performance. - Strong collaboration and communication skills to work effectively with cross-functional teams. - Proactive mindset with strong attention to detail and problem-solving skills. - Experience working in a fast-paced, results-driven environment with commercial awareness. Preferred Skills: - Experience working with SQL or other database management systems. - Familiarity with A/B testing and analytics tools. - Knowledge of the gaming industry and its regulations. ASSUMPTION: Given the fast-paced nature of the role, candidates with experience in a dynamic, results-driven environment will likely find this role a good fit. 💰 Compensation & Benefits Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards for the role and location) Benefits: - Hybrid Working: 3 days per week at the office, with flexibility for 2 days at home. - Workation: Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply). - Time Off: 28 days of paid leave, plus all public and bank holidays in England. - Pension: We match pension contributions up to 6%. - Healthcare: Comprehensive healthcare coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments. - Wellbeing Allowance: £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply). - Office Perks: Complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis at our newly renovated offices at Tailors Corner, just a 2-minute walk from Leeds Train Station. - Social Events: Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun. - Family Support: Up to 6 months of full pay for maternity leave. ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Gambling Facilities and Casinos Company Size: 1,001-5,000 employees Founded: 2011 (as LeoVegas AB) Company Description: LeoVegas Group is a leading international igaming company with a clear vision to create the world’s greatest igaming experience. The Group offers online casino, live casino, and sports betting via 9 brands in 10 jurisdictions. The Group continues to grow rapidly, currently employing over 1,400 people in Europe, including at its headquarters in Stockholm and operations hub in Malta. Company Specialties: - Mobile Casino - Sportsbook - Live Casino - Online Casino - iGaming - Sports Betting - Responsible Gaming - e-Sports - Bingo Company Website: www.leovegasgroup.com ASSUMPTION: LeoVegas Group's large employee base and diverse range of brands provide ample opportunities for career growth and development. 📊 Role Analysis Career Level: Mid-Level (2-5 years of experience) Reporting Structure: This role reports directly to the Commercial Marketing Manager - Lifecycle. Work Arrangement: Hybrid (3 days on-site, 2 days remote) Growth Opportunities: - As LeoVegas Group continues to expand, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role. - The company's strong focus on employee development and internal promotions means that high-performing employees have ample opportunities to grow within the organization. ASSUMPTION: Given the company's rapid growth and focus on employee development, candidates with a strong desire to learn and grow will find ample opportunities to do so at LeoVegas Group. 🌍 Location & Work Environment Office Type: Modern, newly renovated offices at Tailors Corner, Leeds Office Location: Leeds, United Kingdom Geographic Context: - Leeds is a vibrant city in the United Kingdom, known for its rich history, cultural attractions, and lively sports scene. - The city offers a mix of urban and rural environments, with easy access to the beautiful Yorkshire Dales. Work Schedule: Flexible, with core hours between 10:00 and 16:00 GMT. ASSUMPTION: Leeds' vibrant culture and central location make it an attractive place to live and work. The company's flexible work schedule and hybrid work arrangement further enhance the appeal of this role. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. On-site or virtual interview with the hiring manager 4. Final interview with the commercial marketing director Key Assessment Areas: - Technical skills and knowledge of lifecycle marketing principles - Problem-solving and analytical skills - Cultural fit and alignment with LeoVegas Group's values - Ability to work effectively in a fast-paced, agile environment Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your approach to lifecycle marketing and provide examples of your past successes in this area. - Research LeoVegas Group and be ready to discuss why you're interested in working for the company. ATS Keywords: Lifecycle Marketing, CRM, Commercial Marketing, Customer Engagement, Segmentation Strategies, Collaboration, Communication Skills, Problem-Solving, Attention to Detail, Marketing Automation Tools, Customer Lifecycle Principles, Fast-Paced Environment, Gaming Knowledge, Churn Prevention, Reactivation ASSUMPTION: LeoVegas Group's hiring process is designed to assess both technical skills and cultural fit. Candidates who can demonstrate a strong understanding of lifecycle marketing principles and a proactive, problem-solving mindset will be well-positioned for success in this role. 🛠️ Tools & Technologies - CRM and marketing automation tools (e.g., Symplify, Braze, Optimove, etc.) - Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau, etc.) - Project management tools (e.g., Asana, Trello, Jira, etc.) - Collaboration tools (e.g., Microsoft Teams, Slack, Google Workspace, etc.) ASSUMPTION: Familiarity with the tools listed above, as well as a willingness to learn and adapt to new technologies, will be valuable in this role. 👔 Cultural Fit Considerations Company Values: - Innovation - Collaboration - Integrity - Passion - Responsibility Work Style: - Fast-paced and agile - Results-driven and data-informed - Collaborative and inclusive - Customer-focused and commercially aware Self-Assessment Questions: - How do you align with LeoVegas Group's core values, and can you provide an example of how you've demonstrated each value in your previous roles? - How do you approach working in a fast-paced, agile environment, and what strategies do you use to manage your time and priorities effectively? - How do you ensure that your work style fits with the company's culture, and what steps do you take to adapt to new work environments? ASSUMPTION: LeoVegas Group's strong company culture is a critical factor in the success of its employees. Candidates who can demonstrate a clear understanding of the company's values and a strong fit with its work style will be well-suited to this role. ⚠️ Potential Challenges - The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously. - The role may involve working with complex data and tools, which may present a learning curve for candidates without prior experience in lifecycle marketing or CRM. - The hybrid work arrangement may require candidates to balance remote and on-site work effectively. ASSUMPTION: Given the dynamic nature of the role and the company's fast-paced environment, candidates with strong time management skills and the ability to adapt to change will be well-positioned for success. 📈 Similar Roles Comparison - Lifecycle Marketing Manager: This role focuses more on strategic planning and team management, while the Commercial Marketing Specialist - Life Cycle role is more hands-on and focused on campaign execution. - CRM Specialist: This role is more focused on the technical aspects of CRM systems and data management, while the Commercial Marketing Specialist - Life Cycle role is more focused on campaign strategy and customer engagement. - Commercial Marketing Manager: This role is more senior and involves broader strategic decision-making and team leadership, while the Commercial Marketing Specialist - Life Cycle role is more focused on tactical campaign execution and optimization. ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements. Candidates should carefully consider their career goals and preferences when comparing these roles. 📝 Sample Projects - Developing and executing a targeted email campaign to re-engage inactive customers. - Creating and optimizing a customer onboarding journey to improve new user retention rates. - Conducting A/B testing to compare the performance of different segmentation strategies for a customer retention campaign. ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the successful candidate might work on in this role. The actual projects may vary based on the company's specific needs and priorities. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30-60-90 days? - How does this role fit into the broader marketing strategy for the company? - What are the most significant challenges facing the lifecycle marketing team, and how can this role help address them? - How does the company support the professional development and growth of its employees? - What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: These interview questions are designed to help candidates better understand the role's expectations, the company's culture, and the team's priorities. Candidates should feel free to ask additional questions to gain a deeper understanding of the role and the company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for your interview by researching LeoVegas Group and practicing your responses to common interview questions. 4. Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions. 5. If you're offered the position, carefully review the offer and negotiate any necessary terms before accepting. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.