📌 Core Information
🔹 Job Title: Commercial Partnerships Associate
🔹 Company: Braze
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Business Development
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (London) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving quality pipeline generation through strategic partnerships
- Managing and growing relationships with agency and technology partners
- Collaborating cross-functionally with Braze teams and partners
- Developing and executing go-to-market (GTM) plans with partners
- Contributing to the evolution of Braze's partner program strategy
ASSUMPTION: This role requires a strong understanding of the agency and technology partner ecosystems, as well as a proven track record in driving measurable results through partnerships.
📋 Key Responsibilities
✅ Develop and manage comprehensive GTM plans with partners to generate quality net new business pipeline
✅ Support the sales cycle alongside Braze sales teams, from prospecting to influencing deals closing, in collaboration with partners
✅ Advance the differentiated value propositions and specialism with key strategic partners, articulating that story internally and externally to evangelize the story in the market
✅ Ensure accountability and partnership reciprocity, with a measured flow of outsourced Braze implementation and managed services in exchange for net new client opportunities from agency partners
✅ Build on and promote the intentions built with technology partners to support pipeline growth and customer retention
✅ Review sales play metrics and effectiveness regularly with partners and Braze leadership, maintaining dashboards that communicate the effectiveness of GTM sales plays with partners
✅ Collaborate cross-functionally with other Braze departments and divisions, including Partner Success and the Global Strategic Partnerships (GSP), Partner Marketing, Sales, etc.
✅ Develop the program with senior leadership to enhance current ways of working
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills to ensure successful execution of partnership strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 3+ years of partnerships channel and cloud industry experience, preferably from a SaaS organization
Required Skills:
- Proven track record of producing measurable sourced pipeline and influenced revenue results via a mature SaaS partner program playbook
- Deep and proven knowledge of the agency and/or technology partner ecosystem
- Understanding of service offering creation, marketing, lead generation, and professional services organization key performance indicators
- Executive presence and ability to present and vision sell to executive audiences
- Ability to lead through ambiguity, take on complex strategic and operational initiatives, and scale effectively across a large organization and distributed team
- Strong drive and character qualities that match Braze's Core Values and inspire others to follow and act
Preferred Skills:
- Experience working for an agency consultancy and intimate knowledge of agency org structure, business dynamics, and effective business case development
ASSUMPTION: Candidates with experience in the agency or technology partner ecosystem and a proven track record in driving measurable results through partnerships are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (based on industry standards for mid-level business development roles in London)
Benefits:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Working Hours: Full-time, typically 9:00 AM - 5:30 PM BST, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level business development roles in London. Actual compensation may vary based on qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Engagement Platforms
Company Size: Medium (1,001-5,000 employees) - Braze offers the benefits and resources of a larger organization while maintaining a startup-like culture
Founded: 2011 - Braze has established itself as a leader in the customer engagement platform space and has experienced significant growth over the past decade
Company Description:
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™
- The platform allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform
- Braze has been recognized as a 2024 U.S. News Best Technology Companies to Work For, a 2023 UK Best Workplace for Women by Great Place to Work, and a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023
Company Specialties:
- Cross-channel messaging and journey orchestration
- AI-powered experimentation and optimization
- Customer engagement and retention
- Marketing automation for apps
Company Website: www.braze.com
ASSUMPTION: Braze's focus on customer engagement and data-driven marketing makes it an attractive employer for candidates interested in the marketing technology space.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Commercial Partnerships Associate will report to the Director of Global Commercial Partnerships in London
Work Arrangement: Hybrid - This role offers a blend of on-site and remote work, with a focus on collaboration and team building in the London office
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Global Partnerships organization
- Opportunities to work cross-functionally with various Braze teams and influence the evolution of the partner program strategy
- Chance to gain exposure to and contribute to Braze's overall business strategy and growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Braze's partner program and overall business success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): 12 Primrose St., 10th Floor, London, England EC2A 2EG, United Kingdom
Geographic Context:
- London is a major global hub for technology, finance, and marketing, providing ample opportunities for professional growth and networking
- The City of London, where Braze's office is located, is a vibrant and culturally diverse district with a rich history and numerous attractions
- London offers a high quality of life, with excellent education, healthcare, and entertainment options
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM BST, with flexible working arrangements
ASSUMPTION: Braze's London office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with Braze team members
- Final interview with the Director of Global Commercial Partnerships
- Offer extension and onboarding
Key Assessment Areas:
- Understanding of the agency and technology partner ecosystems
- Proven track record in driving measurable results through partnerships
- Executive presence and communication skills
- Ability to lead through ambiguity and take on complex strategic and operational initiatives
- Alignment with Braze's Core Values
Application Tips:
- Highlight your relevant experience and achievements in driving measurable results through partnerships
- Tailor your resume and cover letter to emphasize your understanding of the agency and technology partner ecosystems and your ability to drive meaningful results
- Prepare for behavioral and situational interview questions that focus on your partnership experience and strategic thinking
- Be ready to discuss your alignment with Braze's Core Values and company culture
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Partnerships, channel, cloud, SaaS, pipeline generation, revenue results, agency knowledge, technology partner knowledge, marketing services ecosystem, lead generation, professional services, executive presence, strategic initiatives, operational initiatives, collaboration, accountability, teamwork
ASSUMPTION: Braze's interview process is designed to assess candidates' relevant experience, skills, and cultural fit, with a focus on driving meaningful results through partnerships.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Microsoft Office Suite
- Google Workspace
- Zoom
ASSUMPTION: Braze uses a variety of tools and technologies to support its partnership efforts, with a focus on sales, marketing, and collaboration platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Agile and adaptable
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How have you demonstrated a strong understanding of the agency and technology partner ecosystems in previous roles?
- Can you provide an example of a time when you drove measurable results through a partnership strategy?
- How do you approach leading through ambiguity and taking on complex strategic and operational initiatives?
- How do your personal values align with Braze's Core Values?
ASSUMPTION: Braze's company culture is characterized by a strong focus on customer-centricity, data-driven decision-making, and collaboration, with an emphasis on driving measurable results through partnerships.
⚠️ Potential Challenges
- Managing a large portfolio of strategic and long-tail partners, requiring strong organizational skills and attention to detail
- Navigating the dynamic and evolving agency and technology partner ecosystems, necessitating a deep understanding of market trends and industry developments
- Balancing the need for short-term pipeline generation with long-term strategic partnership development
- Working effectively with cross-functional teams and stakeholders, requiring strong communication and collaboration skills
- Adapting to Braze's fast-paced and dynamic work environment, which may require flexibility and adaptability
ASSUMPTION: The Commercial Partnerships Associate role presents unique challenges and opportunities, requiring a strong and adaptable candidate with a proven track record in driving measurable results through partnerships.
📈 Similar Roles Comparison
- Compared to other partnership roles, this position places a greater emphasis on driving measurable pipeline generation and executive relationship management
- Braze's focus on customer engagement and data-driven marketing sets it apart from other technology companies, offering unique opportunities for partnership strategy and execution
- This role offers significant growth potential, with opportunities to advance within the Global Partnerships organization and influence Braze's overall business strategy
ASSUMPTION: The Commercial Partnerships Associate role at Braze is unique in its focus on driving measurable pipeline generation and executive relationship management, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market (GTM) plan with a strategic agency partner to drive net new business pipeline
- Managing and growing relationships with a portfolio of long-tail technology partners to support pipeline growth and customer retention
- Collaborating with Braze's sales teams to influence deals closing and drive revenue through partnerships
ASSUMPTION: The Commercial Partnerships Associate role involves a wide range of projects, from strategic planning and execution to day-to-day partner management and collaboration.
❓ Key Questions to Ask During Interview
- How does Braze support the growth and development of its partner program strategy?
- Can you describe the team structure and dynamics within the Global Partnerships organization?
- How does Braze approach cross-functional collaboration and communication with other teams and stakeholders?
- What opportunities are there for professional growth and development within the Global Partnerships organization and Braze as a whole?
- How does Braze measure the success of its partnership program, and how can I contribute to its evolution and improvement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving meaningful results through partnerships.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your understanding of the agency and technology partner ecosystems and your ability to drive measurable results through partnerships
- Prepare for behavioral and situational interview questions that focus on your partnership experience and strategic thinking
- Be ready to discuss your alignment with Braze's Core Values and company culture
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
