📌 Core Information
🔹 Job Title: Commercial Partnerships Lead
🔹 Company: Braze
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing strategic partnerships to drive business growth
- Collaborating with cross-functional teams to create and execute GTM plans
- Building and maintaining strong relationships with partners and internal stakeholders
- Generating quality pipeline and influencing revenue through partnerships
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution. Success will depend on the ability to build strong relationships, understand the partner ecosystem, and drive results.
📋 Key Responsibilities
✅ Developing and managing comprehensive GTM plans with partners to generate quality net new business pipeline
✅ Supporting the sales cycle alongside sales teams, from prospecting to influencing deals closing, in collaboration with partners
✅ Advancing the differentiated value propositions and specialism with key strategic partners, articulating that story internally at Braze and externally through partners to ultimately evangelize the story in the market
✅ Ensuring accountability and partnership reciprocity, with a measured flow of outsourced Braze implementation and managed services in exchange for net new client opportunities from our Agency Partners
✅ Building on and promoting the intentions built with our Technology Partners, to support pipeline growth and customer retention
✅ Reviewing sales play metrics and effectiveness regularly with partners and Braze leadership. Maintain dashboards that communicate to leadership the effectiveness of GTM sales plays with our partners
✅ Collaborating cross-functionally with other Braze departments and divisions, including Partner Success and the Global Strategic Partnerships (GSP), Partner Marketing, Sales, etc.
✅ Developing the program with senior leadership to enhance current ways of working
ASSUMPTION: This role requires a high degree of autonomy and accountability. The ideal candidate will be comfortable working independently and making decisions that impact the business.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5+ years of partnerships channel and cloud industry experience preferably from a SAAS organization
Required Skills:
- Proven track record of producing measurable sourced pipeline and influenced revenue results via a mature SaaS partner program playbook
- Deep and proven knowledge of the agency and or technology Partners and marketing services ecosystem
- Understanding of service offering creation, marketing, lead generation, and professional services organization key performance indicators
- Executive presence and an ability to present and vision sell to Executive audiences
- Ability to lead through ambiguity, take on complex strategic and operational initiatives and scale effectively across a large organization and distributed team
- Strong drive and character qualities that match Braze's Core Values and inspire others to follow and act
Preferred Skills:
- Experience working for an agency consultancy and intimate knowledge of agency org structure, business dynamics, and effective business case development
ASSUMPTION: The ideal candidate will have a strong background in commercial partnerships and business development, with a proven track record of driving results through partnerships.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a mid-level role in London)
Benefits:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level role in London. The actual salary may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Engagement Platforms
Company Size: Mid-size (1,001-5,000 employees)
Founded: 2011
Company Description:
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
- Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
- Braze has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
Company Specialties:
- Mobile engagement
- Mobile marketing
- Marketing automation for apps
- Software
- Digital marketing
- Customer engagement
- Marketing technology
- Email marketing
- Cross-channel marketing
- Customer experience
- Marketing automation
Company Website: https://www.braze.com
ASSUMPTION: Braze is a well-established company in the customer engagement platform space, with a strong reputation and a clear focus on customer engagement and marketing technology.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Director of Global Commercial Partnerships
Work Arrangement: On-site, with potential for hybrid work arrangement
Growth Opportunities:
- Potential to grow into a leadership role within the Global Partnerships organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and learning platforms
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and develop leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee experience and community building
Office Location(s): 12 Primrose St., 10th Floor, London, England EC2A 2EG
Geographic Context:
- London is a major global hub for technology and innovation, with a vibrant startup ecosystem
- The office is located in the heart of the City of London, with easy access to public transportation and nearby amenities
- The area is known for its diverse culture, rich history, and thriving business community
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for remote work)
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team, including cross-functional stakeholders
- Final interview with the Director of Global Commercial Partnerships
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and partnership development skills
- Ability to build and maintain strong relationships with partners and internal stakeholders
- Communication and presentation skills, with a focus on executive presence
- Understanding of the agency and technology partner ecosystem
- Alignment with Braze's Core Values and company culture
Application Tips:
- Highlight your experience with commercial partnerships and business development, with a focus on driving results through partnerships
- Tailor your resume to emphasize relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your partnership development and relationship-building skills
- Research Braze's company culture and be prepared to discuss how your values align with the company's Core Values
ATS Keywords: Commercial Partnerships, Business Development, Partner Management, GTM Strategy, Pipeline Generation, Agency Partners, Technology Partners, Marketing Services Ecosystem, Strategic Relationships
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, partnership development skills, and cultural fit with Braze.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Braze (Alloy platform)
- Project Management: Asana
- Communication: Slack, Microsoft Teams
- Data Analysis: Excel, Google Sheets
ASSUMPTION: The ideal candidate will have experience with CRM, marketing automation, and project management tools, with a focus on the Braze Alloy platform.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- No Red Tape
- Best of Both Worlds
- Better Together
- Be Absolutely Engaging
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Transparent and inclusive
Self-Assessment Questions:
- How do you embody Braze's value of 'Customer Obsessed' in your day-to-day work?
- Describe a time when you had to navigate ambiguity or uncertainty in a partnership. How did you approach it, and what was the outcome?
- How do you balance strategic thinking with tactical execution in your work?
ASSUMPTION: Braze values a customer-obsessed, collaborative, and data-driven work culture. Candidates should be prepared to discuss how their work style aligns with these values.
⚠️ Potential Challenges
- Managing a large portfolio of strategic and long-tail partners, with varying levels of engagement and support
- Balancing the need for strategic partnership development with the day-to-day management of existing partnerships
- Navigating a fast-paced, dynamic work environment with a high degree of autonomy and accountability
- Working with partners and internal stakeholders who may have competing priorities and agendas
ASSUMPTION: This role requires strong project management skills, the ability to balance strategic thinking with tactical execution, and a high degree of adaptability and resilience.
📈 Similar Roles Comparison
- Unlike traditional agency or technology partner roles, this role involves a high degree of strategic thinking and partnership development, with a focus on driving business growth through partnerships
- Compared to other commercial partnerships roles, this role offers significant growth potential and the opportunity to work with a wide range of partners, from strategic to long-tail
- Career path comparison: This role is well-suited for candidates looking to build a career in commercial partnerships and business development, with potential for growth into leadership roles within the Global Partnerships organization
ASSUMPTION: This role offers a unique blend of strategic thinking, partnership development, and business growth, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a GTM plan with a strategic agency partner to generate a pipeline of $5M in net new business within the first year
- Building and maintaining a portfolio of long-tail technology partners, with a focus on driving customer retention and upsell opportunities
- Collaborating with cross-functional teams to create and execute a co-marketing campaign with a strategic technology partner, resulting in a 25% increase in qualified leads
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on driving business growth through partnerships.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Global Partnerships organization, and what are the opportunities for growth and development?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Braze support the professional development and growth of its employees, particularly in the Global Partnerships organization?
- What are the key challenges facing the Global Partnerships organization, and how can this role help address them?
- How does Braze measure the success of its partnership program, and what are the key metrics for this role?
ASSUMPTION: These questions are designed to help the candidate understand the role's context, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with commercial partnerships, business development, and partnership management
- Prepare a cover letter that explains why you are interested in this role and how your skills and experiences make you a strong fit
- If you have examples of your work, such as partnership case studies or success stories, include them in your application
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
