Comms / PR Lead

📌 Core Information

🔹 Job Title: Comms / PR Lead

🔹 Company: Wynd Labs

🔹 Location: Remote (Global)

🔹 Job Type: Full-Time

🔹 Category: Communications, PR, Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading communications and PR efforts to shape Wynd Labs' public perception and drive brand narrative evolution.
• Building and maintaining relationships with top priority journalists, influencers, and media targets.
• Crafting clear and impactful messaging that resonates with diverse audiences.
• Collaborating with founders and the marketing lead on growth initiatives.
• Creating multi-modal educational content for various audiences and depth levels.

ASSUMPTION: This role requires a high level of autonomy and initiative, as the team is lean and operates with a flat organizational structure.

📋 Key Responsibilities

✅ Identify, develop, and maintain relationships with top priority journalists, influencers, and media targets.

✅ Write, edit, and verbally communicate complex ideas effectively to a diverse audience through clear and impactful messaging.

✅ Develop and frame the company's brand position across various social platforms.

✅ Collaborate with founders and the marketing lead on growth initiatives.

✅ Shape how Wynd Labs shows up on the internet and create unexpected ways to showcase its work, including open source initiatives.

✅ Create multi-modal educational content for a variety of audiences and depth levels.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience.

Experience: At least 5+ years within early-stage software startups in Communications, Sales, or Marketing roles.

Required Skills:

• Excellent speaking and writing skills.
• Well-established media relationship network.
• Personable and able to manage expectations across multiple stakeholders.
• Proficiency in PR tools, media monitoring platforms, and social media management.
• Ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
• Strong strategic thinking and problem-solving skills.

Preferred Skills:

• Crisis communication experience.

ASSUMPTION: While a degree is preferred, equivalent experience in communications, sales, or marketing roles will be considered.

💰 Compensation & Benefits

Salary Range: $90,000 - $155,000 per year (based on experience and location, with equity package)

Benefits:

• Equity package

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer may vary depending on the candidate's qualifications and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Wynd Labs operates in the tech industry, focusing on making public web data accessible for AI through contributions to Grass, a residential proxy network that rewards users for sharing their unused bandwidth.

Company Size: Wynd Labs is an early-stage startup with a lean, highly motivated team. This means applicants can expect a flat organizational structure and a strong sense of urgency.

Founded: Wynd Labs was founded with a mission to make public web data accessible for AI and unlock everyone's ability to earn rewards by sharing their unused internet bandwidth on personal devices.

Company Description:

• Wynd Labs is an early-stage startup on a mission to make public web data accessible for AI through contributions to Grass, a residential proxy network that rewards users for sharing their unused bandwidth.
• The company operates with a flat organizational structure, giving leadership to those who show initiative, consistently deliver excellence, and bring the best out of those around them.
• Wynd Labs is driven by ambitious goals and a strong sense of urgency, seeking to set the tone for a fair and equitable internet.

Company Specialties:

• Residential proxy networks
• Web data accessibility for AI
• Bandwidth sharing and rewards

Company Website: Wynd Labs

ASSUMPTION: Wynd Labs is a startup focused on innovation and growth, with a strong emphasis on initiative and responsibility.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with 5-10 years of experience in communications, sales, or marketing within early-stage software startups.

Reporting Structure: The Comms and PR Lead will report directly to the founders and collaborate closely with the marketing lead.

Work Arrangement: This role is remote-friendly, with flexible working hours and the ability to work from anywhere globally.

Growth Opportunities:

• As Wynd Labs grows, there will be opportunities for the Comms and PR Lead to take on more responsibilities and potentially lead a team.
• The company's focus on initiative and responsibility provides ample opportunities for professional development.

ASSUMPTION: This role offers significant growth potential as Wynd Labs continues to expand and gain traction in the tech industry.

🌍 Location & Work Environment

Office Type: Remote-friendly, with no physical office required.

Office Location(s): N/A (remote work only)

Geographic Context:

• Wynd Labs is a global company, with employees working remotely from various locations around the world.
• This role requires strong communication skills and the ability to work effectively with team members across different time zones.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and the ability to work from anywhere globally.

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the founders and marketing lead
• Final round interview with the team

Key Assessment Areas:

• Communication skills (written and verbal)
• Media relationship network and experience
• Strategic thinking and problem-solving skills
• Ability to work under pressure and manage multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your media relationship network and provide examples of successful campaigns or projects you've led.
• Demonstrate your understanding of Wynd Labs' mission and how your skills and experience align with the company's goals.

ATS Keywords: Communications, PR, Marketing, Storytelling, Media Relations, Crisis Communication, Strategic Thinking, Problem Solving, Social Media Management, PR Tools, Writing, Editing, Organizational Skills, Detail-Oriented, Resourcefulness, Team Collaboration, Initiative, Curiosity

ASSUMPTION: Wynd Labs uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• PR tools (e.g., Muck Rack, Agility PR Solutions)
• Media monitoring platforms (e.g., Mention, Brand24)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Wynd Labs may vary, and candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• High integrity and seeking out responsibility
• Resilient, resourceful, and motivated to get things done
• Approaching challenges as opportunities
• Curious and eager to learn
• Welcoming feedback and open dialogue
• Valuing team success over personal recognition
• Organized and detail-oriented
• Process-driven

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and outcome-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, autonomous environment with a strong sense of urgency?
• Are you comfortable managing multiple projects simultaneously and working under pressure?
• Do you possess strong communication skills and the ability to build and maintain relationships with key stakeholders?

ASSUMPTION: Wynd Labs values candidates who align with their company values and work style, and who are eager to take on responsibility and initiative.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and working under pressure
• Building and maintaining relationships with key stakeholders in a remote work environment
• Adapting to a fast-paced, autonomous work environment with a strong sense of urgency
• Developing and implementing novel approaches for raising awareness and product launches

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional communications or PR roles, this position requires a high degree of autonomy and initiative, with a strong focus on shaping the company's public perception and driving brand narrative evolution.
• Wynd Labs' focus on innovation and growth sets this role apart from more established organizations, offering candidates the opportunity to make a significant impact on the company's success.
• Candidates with experience in early-stage software startups or similar environments may find this role particularly appealing, as it offers a unique blend of responsibilities and growth opportunities.

ASSUMPTION: This role is well-suited for experienced professionals seeking a challenging and rewarding opportunity to shape a company's public perception and drive its growth in a dynamic, innovative environment.

📝 Sample Projects

• Developing and executing a media relations campaign to announce Wynd Labs' launch and raise awareness of its mission and products.
• Creating a series of educational videos or blog posts explaining the technical aspects of Grass and its benefits for users and the broader internet ecosystem.
• Managing a crisis communication situation, such as a data breach or negative media coverage, and developing strategies to mitigate damage and protect the company's reputation.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges the Comms and PR Lead may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for Grass and how this role fits into that plan?
• How does the team collaborate and communicate in a remote work environment?
• What are the most significant challenges the company faces, and how can this role help address them?
• What opportunities are there for professional growth and development within the company?
• How does the company measure the success of its communications and PR efforts, and what key performance indicators (KPIs) will I be responsible for tracking?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of successful campaigns or projects you've led, demonstrating your ability to build and maintain relationships with key stakeholders and drive results.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.