Communication Content Manager (m/w/d)

📌 Core Information

🔹 Job Title: Communication Content Manager (m/w/d)

🔹 Company: Active Nutrition International GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing communication strategies for the Powerbar brand
• Managing brand appearance across various channels and ensuring consistency
• Overseeing content delivery and ensuring it aligns with brand guidelines
• Collaborating with marketing, sales, and agencies to bring the brand to life
• Driving new ideas for tools and formats to enhance brand communication

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a keen eye for detail to ensure consistent brand messaging across all channels.

📋 Key Responsibilities

✅ Implementing communication strategies for the Powerbar brand, from campaigns to always-on content

✅ Developing and managing the annual communication plan, ensuring cross-channel implementation

✅ Ensuring all communication materials adhere to brand guidelines, both online and offline

✅ Acting as a brand consultant, providing guidance to channel owners and contributing to brand development

✅ Managing agencies for creation, production, and media, as well as supporting social media efforts and driving new ideas

ASSUMPTION: This role requires a high level of organization, reliability, and a clear focus on the big picture to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: A degree in business or communication sciences

Experience: 2-3 years of experience in brand management, preferably in the food or beverage sector

Required Skills:

• Strategic communication expertise across all channels, with a focus on digital and social media
• Strong organizational skills and the ability to work independently and responsibly
• Creativity and a keen eye for detail in text, design, and targeted brand communication
• Fluency in German and English, with a passion for sports and nutrition

Preferred Skills:

• Experience in the sports nutrition industry
• Familiarity with brand management software and tools

ASSUMPTION: Candidates with a background in marketing or communications, along with relevant industry experience, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Attractive compensation package, including an annual bonus
• Flexible work arrangements, including hybrid working and flexible hours
• 30 days of vacation, plus special leave, Christmas bonus, and monthly value vouchers
• Bike leasing, company pension scheme, and canteen subsidy
• Employee discounts on products and services
• Opportunities for professional development in a growing and innovative company
• Regular team and company events, fostering a collaborative work environment
• Flat hierarchies, with transparent communication and close collaboration between teams

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home

ASSUMPTION: The salary range is estimated based on industry standards for similar roles, experience levels, and locations. The benefits package is designed to attract and retain top talent in the competitive food and beverage industry.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing, specifically focused on sports nutrition

Company Size: 51-200 employees, offering a mid-sized company culture with opportunities for growth and collaboration

Founded: Active Nutrition International GmbH is a subsidiary of BellRing Brands, a global player in the sports nutrition industry, with a history dating back over 30 years

Company Description:

• Active Nutrition International GmbH is a dynamic, growth-oriented company specializing in sports nutrition
• The company operates three strong brands – Powerbar, Dymatize, and Premier Protein – catering to various athletic and fitness enthusiasts worldwide
• With a focus on innovation and setting new industry standards, the company aims to support athletes and fitness enthusiasts with high-quality, energy-boosting products

Company Specialties:

• Sports nutrition products, including energy gels, protein powders, and lean protein snacks
• Brand management and marketing for sports nutrition brands
• Global distribution and sales of sports nutrition products

Company Website: active-nutrition-international.com

ASSUMPTION: Active Nutrition International GmbH is a well-established company in the sports nutrition industry, offering a challenging and rewarding work environment for marketing and communications professionals.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing and communications department

Reporting Structure: This role reports directly to the Marketing Director and works closely with various internal teams, such as sales and product management, as well as external agencies

Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility and a balance between office collaboration and independent work

Growth Opportunities:

• Progression to a senior role within the marketing and communications department
• Expansion of responsibilities to include additional brands or regions
• Development of leadership skills, with the potential to manage a team in the future

ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow and develop within the company and the broader sports nutrition industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital of Bavaria, offering a high quality of life, vibrant culture, and a strong job market
• The city is home to numerous multinational corporations and startups, providing ample networking opportunities
• Munich is well-connected by public transportation, with easy access to parks, museums, and other attractions

Work Schedule: Full-time, with flexible hours and the option to work from home, offering a healthy work-life balance

ASSUMPTION: The Munich office provides an engaging and dynamic work environment, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-depth interview with the hiring manager and a team member to discuss the role and company in more detail
• Case study or presentation task, followed by a final interview with the director or another senior team member

Key Assessment Areas:

• Strategic communication skills and ability to develop and implement communication strategies
• Brand management expertise and understanding of brand guidelines
• Creativity and ability to generate innovative ideas for brand communication
• Strong organizational skills and ability to manage multiple projects and stakeholders

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your brand management experience and achievements
• Demonstrate your passion for sports and nutrition, and explain how you can contribute to the company's mission

ATS Keywords: Brand Management, Strategic Communication, Digital Marketing, Social Media, Content Creation, Project Management, Creativity, Attention to Detail, Fluency in German, Fluency in English, Passion for Sports, Passion for Nutrition

ASSUMPTION: The application process for this role is designed to assess the candidate's strategic communication skills, brand management expertise, and cultural fit within the company.

🛠️ Tools & Technologies

• Brand management software (e.g., Brandfolder, Bynder, or similar)
• Project management tools (e.g., Asana, Trello, or Microsoft Project)
• Social media management platforms (e.g., Hootsuite, Sprout Social, or Buffer)

ASSUMPTION: Familiarity with brand management software and project management tools is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and nutrition
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced, with a focus on results and performance
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Flexible and adaptable, with a willingness to take on new challenges and learn from others

Self-Assessment Questions:

• Do you have a genuine passion for sports and nutrition, and how does this drive your work?
• How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've led or contributed to?
• In what ways have you demonstrated adaptability and a willingness to learn from others in previous roles?

ASSUMPTION: Candidates who share the company's passion for sports and nutrition, and who demonstrate strong collaboration and adaptability skills, will be well-suited to the company culture.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders, requiring strong organizational skills and attention to detail
• Working in a fast-paced and dynamic environment, with a focus on results and performance
• Adapting to changes in the market and industry trends, requiring a willingness to learn and grow
• Balancing the need for consistency in brand messaging with the desire to innovate and experiment with new communication strategies

ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to adapt and grow in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the sports nutrition industry, offering a specialized and targeted approach to brand communication
• Compared to other brand management roles, this position requires a strong understanding of the sports and fitness industries, as well as the ability to develop and implement targeted communication strategies
• Career progression in this role may lead to senior positions within the marketing and communications department, or to roles with broader responsibilities across the company or within the industry

ASSUMPTION: This role offers a unique opportunity to specialize in the sports nutrition industry, with the potential for career growth and development within the company and the broader industry.

📝 Sample Projects

• Developing and implementing a targeted social media campaign to promote a new product launch
• Managing an agency to create and produce a series of brand videos, ensuring adherence to brand guidelines and consistent messaging
• Conducting market research to identify trends and opportunities in the sports nutrition industry, and developing targeted communication strategies to capitalize on these insights

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Communication Content Manager, requiring a combination of strategic communication skills, creativity, and attention to detail.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to innovation and how this translates to the Communication Content Manager role?
• How does the company support the professional development and growth of its employees, particularly within the marketing and communications department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will the company support me in achieving these goals?
• How does the company measure the success of its brand communication efforts, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?
• What opportunities exist for collaboration and knowledge-sharing with other departments and teams within the company, and how does the company foster a culture of open communication and teamwork?

ASSUMPTION: These questions are designed to assess the company's approach to innovation, professional development, and collaboration, as well as the specific responsibilities and expectations for the Communication Content Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Communication Content Manager (m/w/d)
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for sports and nutrition and your ability to develop and implement strategic communication strategies
• Prepare a case study or presentation, demonstrating your ability to manage a brand communication project from start to finish, including research, planning, execution, and evaluation
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.