📌 Core Information
🔹 Job Title: Communication & Social Media Specialist
🔹 Company: Nord Anglia Education
🔹 Location: Barcelona, Spain
🔹 Job Type: On-site, Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content to drive school awareness and reputation
- Managing social media channels and implementing brand materials
- Analyzing data to support marketing efforts and drive performance
- Collaborating with the Marketing & Admissions team and regional office
- Ensuring consistency and quality of execution across all communication channels
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving engagement and performance through compelling content and data-driven insights.
📋 Key Responsibilities
✅ Create inspiring and relevant content to drive engagement from current and prospective families
✅ Manage the school photo & video library and develop the school photo/video bank
✅ Implement Brand and Campaign materials in school
✅ Drive performance through data and insight
✅ Work with the School MAC team and Regional office on any other Marketing related activities as required
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail, along with a creative flair for engaging content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in content creation, social media management, and graphic design
Required Skills:
- Excellent communication and interpersonal skills
- Strong creative and design skills
- Proficient in using social media platforms and analytics tools
- Familiarity with brand management and marketing strategies
- Ability to work independently and in a team environment
Preferred Skills:
- Experience working in an international school or similar environment
- Fluency in multiple languages
- Photography and videography skills
ASSUMPTION: Candidates with experience in international schools or similar environments may have a better understanding of the unique challenges and opportunities presented by this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated, based on market research for similar roles in Barcelona)
Benefits:
- Health insurance
- Pension plan
- Professional development opportunities
- Discounted school fees for employees' children
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Barcelona. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Anglia Education is part of the global education sector, focusing on international schools and e-learning providers
Company Size: Small (38 employees)
Founded: 1972 (as part of the Nord Anglia group)
Company Description:
- Nord Anglia Education is a global group of premium international schools, providing high-quality education to students aged 4 months to 18 years
- The group operates in over 60 schools in 28 countries around the world
- Nord Anglia Education offers a world-class education, with a focus on global citizenship, innovation, and creativity
Company Specialties:
- International education
- E-learning and online learning platforms
- Global partnerships with leading organizations in education and technology
Company Website: www.nordangliaeducation.com
ASSUMPTION: Nord Anglia Education's global presence and focus on international education may present unique opportunities and challenges for this role.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the Marketing & Communications team
Reporting Structure: Reports directly to the Marketing Manager / DAM
Work Arrangement: On-site, full-time, with the possibility of occasional remote work for specific tasks
Growth Opportunities:
- Progression within the Marketing & Communications team
- Expanding responsibilities and taking on additional projects
- Professional development opportunities through Nord Anglia Education's global network
ASSUMPTION: This role offers opportunities for growth and development within the Marketing & Communications team, as well as through Nord Anglia Education's global network.
🌍 Location & Work Environment
Office Type: International school campus with a vibrant and multicultural environment
Office Location(s): Hamelin-Laie International School Barcelona, Spain
Geographic Context:
- Barcelona is a major cultural, economic, and educational hub in Spain
- The school is located in a vibrant and multicultural neighborhood, with easy access to public transportation
- The school offers a safe, happy, and inclusive environment for students and employees
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break), with the possibility of occasional weekend or evening work for events
ASSUMPTION: The work environment at Hamelin-Laie International School Barcelona is multicultural, dynamic, and focused on providing a high-quality education to students from around the world.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Marketing Manager / DAM
- On-site interview and tour of the school campus
- Final interview with the Head of School
Key Assessment Areas:
- Creative and design skills
- Social media and content creation experience
- Understanding of marketing strategies and data analysis
- Cultural fit and alignment with Nord Anglia Education's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous content creation, social media management, and graphic design work
- Demonstrate your understanding of marketing strategies and data analysis in your application materials
- Showcase your ability to work independently and in a team environment
ATS Keywords: Content creation, social media management, graphic design, video production, photography, data analysis, brand management, marketing strategy, communication, collaboration, training, engagement, campaign management, event coordination, trend analysis, creative thinking
ASSUMPTION: Nord Anglia Education uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is seen by the hiring manager.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Graphic design software (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Data analysis tools (e.g., Google Analytics, Hootsuite Insights)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the school's needs.
👔 Cultural Fit Considerations
Company Values:
- Global perspective
- Creativity and innovation
- Collaboration and teamwork
- Excellence in education
Work Style:
- Dynamic and fast-paced environment
- Multicultural and inclusive team
- Focus on continuous learning and improvement
- Strong emphasis on communication and collaboration
Self-Assessment Questions:
- How do you demonstrate a global perspective in your work?
- Can you provide an example of a creative and innovative marketing campaign you have developed or contributed to?
- How do you approach working in a multicultural and inclusive team environment?
- How do you stay up-to-date with the latest trends and best practices in marketing and communications?
ASSUMPTION: Nord Anglia Education values candidates who are globally minded, creative, collaborative, and committed to excellence in education.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation projects simultaneously
- Balancing creative and analytical tasks, with a focus on driving engagement and performance
- Working in a multicultural and dynamic environment, with a diverse range of stakeholders
- Adapting to the unique needs and priorities of an international school setting
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position is focused on driving engagement and awareness for a specific school, rather than a broader brand or product
- This role requires a strong understanding of both creative and analytical skills, with a focus on data-driven insights and performance metrics
- Compared to other marketing and communications roles, this position offers opportunities for growth and development within the Marketing & Communications team, as well as through Nord Anglia Education's global network
ASSUMPTION: This role is unique in its focus on driving engagement and awareness for a specific school, requiring a strong balance of creative and analytical skills, and a commitment to continuous learning and improvement.
📝 Sample Projects
- Developing and implementing a social media campaign to promote an upcoming school event
- Creating engaging video content to showcase the school's unique selling points and benefits
- Analyzing data from social media platforms and other sources to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing a comprehensive list of potential projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Marketing & Communications strategy for Nord Anglia Education?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nord Anglia Education support the professional development and growth of its employees?
- What are the most challenging aspects of working in an international school setting, and how can this role help to address them?
- How does Nord Anglia Education measure the success of its marketing and communications efforts, and how will this role contribute to those metrics?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nord Anglia Education careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous content creation, social media management, and graphic design work
- Demonstrate your understanding of marketing strategies and data analysis in your application materials
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
