Communications and Marketing Lead

📌 Core Information

🔹 Job Title: Communications and Marketing Lead

🔹 Company: Career Directions Limited (CDL)

🔹 Location: On-site, Nairobi

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sales and business development for fish and chicken products
• Managing social media content and platforms to promote products and services
• Executing offline marketing campaigns and guerrilla marketing tactics
• Collaborating with a graphic designer to create visually compelling content
• Managing customer relationships and ensuring high levels of customer satisfaction

ASSUMPTION: This role requires a dynamic individual who can thrive in a fast-paced, evolving environment with tight deadlines.

📋 Key Responsibilities

✅ Sales & Customer Service: Drive sales and business development, manage sales roster, track customer interactions, respond to inquiries, process orders, and provide after-sales services.

✅ Social Media Marketing: Create and manage engaging content for TikTok, Instagram, Facebook, and other platforms, increase followers and interactions, collaborate with the graphic designer, monitor trends, and engage with followers.

✅ Offline Marketing & Guerrilla Marketing: Plan and execute offline marketing campaigns, implement guerrilla marketing tactics, organize pop-up events, coordinate promotional giveaways, and ensure brand consistency.

✅ Branding & Marketing: Assist in developing marketing strategies, ensure brand consistency, collaborate with the graphic designer, coordinate promotional campaigns, and manage press relations.

✅ Exhibitions & Trade Fairs: Represent the client at exhibitions, plan and organize participation, coordinate logistics, and follow up with leads.

✅ Blogging & Content Creation: Write and manage blog posts, articles, and other long-form content, develop a content calendar, and collaborate with the design and content team.

✅ Promotions & Campaigns: Conceptualize and lead creative promotional campaigns, create dynamic marketing initiatives, analyze campaign performance, and suggest improvements.

✅ Communication & Reporting: Regularly report on sales progress, campaign performance, and customer feedback, track marketing and sales metrics, and suggest improvements.

✅ Calls Roster Management: Develop and manage a call roster for outreach to potential and existing customers, coordinate telemarketing efforts, and generate leads.

✅ Collaboration & Coordination: Work closely with the design team, sales and operations teams, and assist in other marketing and communication tasks as needed.

ASSUMPTION: This role requires strong organizational and time-management skills, as well as the ability to manage multiple projects simultaneously and work under tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Experience: A minimum of 3 years of proven experience in sales, marketing, and communications, ideally within the FMCG, logistics, or food industry sectors.

Required Skills:

• Proficient in Microsoft Office Suite, Canva, and other digital marketing tools
• Experience with social media management tools (e.g., Hootsuite, Buffer)
• Strong sales and customer service abilities
• Knowledge of branding and digital marketing techniques
• Creativity and innovation in engaging audiences

Preferred Skills:

• Experience in the FMCG, logistics, or food industry sectors
• Fluency in local languages (e.g., Swahili)

ASSUMPTION: Candidates with experience in the specified industries and fluency in local languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: KES 150,000 - 250,000 per month (Estimated, based on experience level and industry standards)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on products

Working Hours: 40 hours per week, with flexibility to work beyond standard hours as needed

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing and communications professionals in Nairobi. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Career Directions Limited (CDL) is a proactive Human Resource Management consultancy firm specializing in Strategic Labour Force Outsourcing, Recruitment, Training, Payroll Processing, and Total Human Resource Management. They have been operating in East Africa since 2003.

Company Size: CDL has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: CDL was founded in 2003 and has since grown to become a one-stop shop for all HR-related queries and support in and around East Africa.

Company Description:

• CDL champions best practice in Human Resource while going the extra mile to proactively address workers' needs to achieve optimum productivity and profitability.
• Their mission is to support and contribute to their partners' success while improving the lives of the community.
• Their vision is to be a partner of choice in providing quality manpower outsourcing solutions.

Company Specialties:

• Human Resource Consultancy
• Labour Force Management
• Payroll Processing
• Recruitment Services
• Training Services

Company Website: www.cdl.co.ke

ASSUMPTION: CDL's focus on human resource management and outsourcing services may provide opportunities for applicants to gain experience in related fields or expand their skillset.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-5 years of relevant experience.

Reporting Structure: The Communications and Marketing Lead reports directly to the Managing Director or Commercial Manager.

Work Arrangement: This is an on-site role, requiring regular presence at the company's offices in Nairobi.

Growth Opportunities:

• Potential career progression into senior marketing or management roles within the company or related industries.
• Opportunities to gain experience in various aspects of marketing and communications, including sales, social media, offline marketing, and event coordination.
• Possibility to work with a diverse range of clients and industries, expanding professional networks and skillsets.

ASSUMPTION: Applicants should be proactive in seeking out growth opportunities and demonstrating their potential for career advancement.

🌍 Location & Work Environment

Office Type: CDL's offices are located in Simco Plaza, Lusaka Road, Nairobi, with a modern and professional work environment.

Office Location(s): Nairobi, Kenya

Geographic Context:

• Nairobi is the capital and largest city of Kenya, with a population of over 4 million people.
• The city is a major commercial hub and offers numerous opportunities for networking and professional growth.
• Nairobi has a tropical savanna climate, with temperatures ranging from 18°C to 30°C throughout the year.

Work Schedule: The working hours for this role are 40 hours per week, with flexibility to work beyond standard hours as needed.

ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be prepared to adapt to changing priorities and tight deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Sales and customer service skills
• Social media marketing and content creation expertise
• Creativity and innovation in marketing campaigns
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application materials.
• Showcase your creativity and innovation through examples of previous marketing campaigns or projects.

ATS Keywords: Sales, Marketing, Social Media, Customer Service, Content Creation, Guerrilla Marketing, Branding, Public Relations, Event Coordination, Blogging, Digital Marketing, Communication, Organizational Skills, Creativity, Flexibility, Team Collaboration, Time Management

ASSUMPTION: Applicants should research the company and role thoroughly to ensure a strong fit and demonstrate their enthusiasm and understanding in their application materials.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Canva
• Social media management tools (e.g., Hootsuite, Buffer)
• Graphic design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Applicants should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Professionalism: Conducting business in the most professional way
• Respect: Giving due respect to self and others and maintaining an environment of teamwork and growth
• Passion: Being passionate in all we do
• Integrity: Acting with honesty and integrity without compromising the truth

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate professionalism in your work?
• How have you shown respect for colleagues and clients in previous roles?
• What examples can you provide of your passion for marketing and communications?
• How have you maintained integrity in challenging situations?

ASSUMPTION: Applicants should reflect on their personal values and work style to ensure a strong fit with CDL's company culture and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in priorities and strategies
• Balancing sales and marketing responsibilities with customer service and communication duties
• Working effectively with a graphic designer and other team members to create visually compelling content

ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on driving sales and business development for fish and chicken products, rather than other types of goods or services.
• Industry-specific context: The FMCG, logistics, or food industry sectors offer unique challenges and opportunities for marketing and communications professionals.
• Career path comparison: This role provides a pathway for career progression into senior marketing or management roles within the company or related industries.

ASSUMPTION: Applicants should research similar roles and industries to gain a deeper understanding of the unique aspects of this position and the potential for career growth.

📝 Sample Projects

• Developing and executing a social media marketing campaign to increase followers and engagement for a new product launch
• Planning and coordinating an offline marketing event to promote a seasonal promotion or discount
• Creating and managing a blog or content calendar to establish thought leadership in the white meat value chain and cold chain logistics industries

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to apply their skills to the specific requirements of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing and communications strategy?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing and communications team members?
• What are the most challenging aspects of this role, and how can I best prepare to address them?
• How does the company measure the success of its marketing and communications campaigns, and how can I contribute to improving these metrics?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, addressing the key responsibilities and required qualifications.
• Prepare examples of your previous marketing campaigns or projects to showcase your creativity and innovation.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.