Communications and Marketing Specialist Full-time

📌 Core Information

🔹 Job Title: Communications and Marketing Specialist

🔹 Company: Columbus Technical College

🔹 Location: Columbus, Georgia

🔹 Job Type: Full-time

🔹 Category: Education

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and coordinating marketing efforts for the technical college
• Creating and managing content for various marketing communications channels
• Collaborating with senior staff on developing speeches, presentations, and other materials
• Assisting with media outreach and proofreading marketing communications

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to manage multiple projects and meet deadlines.

📋 Key Responsibilities

✅ Coordinates and plans marketing efforts for the technical college

✅ Creates messaging for presentations, marketing material, newsletters, articles, and social media

✅ Takes photos and writes news releases to be submitted to local media

✅ Creates compelling copy for brochures, flyers, annual reports, ads, and other promotional materials

✅ Writes and updates website content for the technical college

✅ Coordinates social media presence for the college

✅ Collaborates with senior staff on developing speeches, presentations, and other materials as needed

✅ Assists with media outreach

✅ Proofreads all marketing communications

✅ Fact-checks and ensures timeliness and accuracy of all content before publication

✅ Assists with other Communications Department tasks and projects as needed

ASSUMPTION: This role may require working on evenings and weekends to attend events or meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, English, or other related field

Experience: Three (3) years' experience in writing for marketing communications

Required Skills:

• Knowledge of public relations theories and practices
• Knowledge of English grammar use, research, theories, and practices
• Knowledge and understanding of a technical college education
• Knowledge of ADA compliance materials production
• Oral and written communication skills
• Ability to prioritize and manage projects
• Ability to present a variety of informational and promotional materials
• Ability to write for interaction purposes

Preferred Skills:

• Experience in marketing and communications within an educational institution or entity

ASSUMPTION: Candidates with experience in the education sector or relevant industry-specific knowledge may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• State holidays
• Annual leave
• Sick leave
• State of Georgia Retirement
• Health and Flexible Benefits Program

Working Hours: Full-time, 40 hours per week, with potential for evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education, specifically technical colleges and vocational training

Company Size: Medium (around 1,000 employees)

Founded: 1961, as part of the Technical College System of Georgia

Company Description:

• Columbus Technical College is a public, two-year college offering associate degree, diploma, and certificate programs
• Focuses on providing technical education and workforce development in the Columbus, Georgia area
• Committed to student success and community engagement

Company Specialties:

• Technical education and workforce development
• Associate degree, diploma, and certificate programs
• Community engagement and partnerships

Company Website: https://www.columbustech.edu/

ASSUMPTION: Columbus Technical College is a public institution with a focus on providing accessible, high-quality technical education and workforce training.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the Communications and Marketing Department

Reporting Structure: Reports directly to the Director of Communications and Marketing

Work Arrangement: On-site, with potential for remote work during events or emergencies

Growth Opportunities:

• Advancement within the Communications and Marketing Department
• Expanding skills and knowledge in marketing, communications, and public relations
• Potential to work on high-profile projects and initiatives

ASSUMPTION: This role offers opportunities for professional growth and development within the Communications and Marketing field.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Columbus, Georgia

Geographic Context:

• Columbus is located in western Georgia, with a population of approximately 200,000
• The city is known for its rich history, cultural attractions, and outdoor recreation opportunities
• Columbus is home to several major employers in industries such as manufacturing, healthcare, and retail

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with potential for flexible scheduling as needed

ASSUMPTION: The work environment at Columbus Technical College is collaborative, inclusive, and focused on student success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the hiring manager and other department members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Communication skills, both written and verbal
• Project management and organizational skills
• Creativity and innovation in marketing and communications
• Knowledge of public relations theories and practices

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Provide specific examples of your experience in writing for marketing communications
• Demonstrate your understanding of the technical college education sector and Columbus Technical College's mission

ATS Keywords: Marketing communications, public relations, technical college education, ADA compliance, project management, presentation skills, copywriting, social media management, media outreach, proofreading, fact-checking

ASSUMPTION: Columbus Technical College uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure that your application is seen by the hiring manager.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Content management systems (WordPress, Drupal)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Training may be provided for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Collaborative
• Inclusive
• Innovative
• Accountable

Work Style:

• Collaborative and team-oriented
• Focused on student success and community engagement
• Adaptable and responsive to change
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you have a strong commitment to student success and community engagement?
• Are you comfortable working in a collaborative and inclusive environment?
• Do you have the ability to adapt to change and respond to new challenges?
• Are you comfortable using data and analytics to inform your decision-making?

ASSUMPTION: Columbus Technical College values candidates who are student-centered, collaborative, and committed to the college's mission and values.

⚠️ Potential Challenges

• Working on evenings and weekends to attend events or meet deadlines
• Managing multiple projects and deadlines simultaneously
• Adapting to changes in priorities or workload
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges may require strong time management, organizational, and communication skills to overcome.

📈 Similar Roles Comparison

• Compared to other marketing and communications roles, this position may require more focus on event planning and media outreach
• In the education sector, this role may involve more collaboration with faculty and staff members
• Career progression may involve moving into a management or leadership role within the Communications and Marketing Department

ASSUMPTION: This role offers a unique blend of marketing, communications, and public relations responsibilities, with a focus on the education sector.

📝 Sample Projects

• Developing a marketing campaign to promote a new program or initiative at Columbus Technical College
• Creating a social media strategy to increase engagement and reach for the college's official accounts
• Writing and designing promotional materials for an upcoming event or open house

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Communications and Marketing Department currently?
• How does this role contribute to the overall mission and goals of Columbus Technical College?
• What opportunities are there for professional growth and development within the department?
• How does the college support work-life balance for its employees?
• What is the college's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking these questions can help you better understand the role, the department, and the college, and demonstrate your interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your writing for marketing communications, including any published pieces or campaigns you've worked on
• Be prepared to discuss your experience with ADA compliance and media outreach during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.