- Job Title: Communications Coordinator - Albion, NY
- Company: Cornell Cooperative Extension
- Location: Albion, NY
- Job Type: Part-Time
- Category: Marketing & Communications
- Date Posted: April 8, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing and PR strategies for the Association's programs.
- Creating and maintaining consistent branding and messaging across various platforms.
- Collaborating with program staff to design and distribute marketing materials.
- Managing the Association's website and social media presence.
- Coordinating media relations and serving as the primary point of contact for media inquiries.
ASSUMPTION: This role requires a proactive, self-motivated individual with strong communication skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
- Administrative Direction (5%)
- Plan and coordinate strategic external and internal communication efforts.
- Provide input into communications budgeting and feasibility of program communication goals.
- Make recommendations to strengthen and improve marketing plans.
- Administrative Management (25%)
- Provide substantial administrative tasks to guide the implementation of communications strategies.
- Manage marketing of Cornell Cooperative Extension and assigned grants appropriately in various directories.
- Maintain marketing and PR products compliance with Cornell University Style/Brand Requirements, Association imaging/branding strategies, and Federal compliance.
- Administrative Coordination/Operation (65%)
- Implement communication and marketing plans, including annual reports, newsletters, legislative updates, social media communications, press releases, and event marketing.
- Coordinate marketing/relations for the County Fair and other earned income streams.
- Support educator staff with preparation of program brochures and fliers, and maintain Association exhibits and displays.
- Represent the Association at community events and serve as a liaison with community organizations.
- Establish and maintain a network of media and marketing contacts.
- Create media opportunities and direct press inquiries and opportunities to appropriate staff.
- Coordinate sponsorship for the County Fair and provide backup support to the receptionist/administrative assistant as needed.
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Associate's Degree or equivalent education (GED/High School Diploma plus 1 year transferrable program/functional experience may substitute for educational component)
- Experience: Four years of experience in marketing, desktop publishing, communications, design, or similar field.
- Required Skills:
- Proficiency with Microsoft Office Suite (Outlook, Access, Word, Excel, Publisher) and Adobe Creative Suite (Acrobat, InDesign, Photoshop, Illustrator).
- Strong communication skills (oral, written, and visual) in English.
- Ability to design and technically execute creative, dynamic, and interactive web pages.
- Experience using social media for PR and marketing purposes.
- Demonstrated ability to communicate effectively through oral, written, and visual channels using traditional educational tools and electronic technology.
- Ability to work independently, organize workload, handle administrative detail, work under pressure, and establish priorities according to Association requirements.
- Ability to maintain a positive and professional attitude and appearance, and maintain a positive public image of CCE when dealing with the media, public, clients, staff, volunteers, and committee members.
- Ability to work in a typical office environment, which may include lifting, moving, and/or transporting office supplies, work-related materials, and equipment with or without accommodation.
Preferred Qualifications
- Demonstrated marketing and design abilities for effective branding and communications.
- Ability to generate creative and innovative approaches to marketing a community-based not-for-profit organization's educational image and products.
- Ability to initiate, plan, organize, implement, and evaluate informal and formal marketing and public relations programs addressing diverse audiences.
- In-depth knowledge of marketing and media methods.
- Demonstrated ability to create and maintain complex and unique databases of information.
💰 Compensation & Benefits
- Salary Range: $19.00 to $23.00 per hour, commensurate with experience.
- Benefits:
- Paid Vacation, Sick, and Personal leave.
- Paid Holidays.
- NYS Health Insurance Program (including Dental Insurance).
- NYS Retirement (NYSERS).
- Long-Term Disability Insurance.
- Employee Assistance Program (EAP).
- Tax Deferred Annuity Plan.
- Flexible Spending Accounts.
- Group Universal Life Insurance.
- Personal Accidental Insurance.
- Legal Plan Insurance.
- Long Term Care Insurance.
- Auto and Homeowner’s Insurance.
- Pet Insurance.
- New York College Savings Program.
- Credit Counseling Solutions.
ASSUMPTION: The salary range provided is based on the information given in the job posting. However, it is recommended to verify the salary range with the employer directly.
📌 Applicant Insights
🔍 Company Context
- Industry: Individual and Family Services
- Company Size: 1,001-5,000 employees
- Founded: 1914
- Company Description: Cornell Cooperative Extension is a collaboration among Cornell University, the United States Department of Agriculture, the State of New York, and the residents of New York State. It is recognized for valuing AA/EEO, Protected Veterans, and Individuals with Disabilities.
- Company Specialties: Cornell Cooperative Extension offers a wide range of programs and services, including but not limited to, agriculture and food systems, environmental stewardship, youth development, and family and community development.
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: Reports directly to the Executive Director.
- Work Arrangement: On-site, part-time (20 hours per week).
- Growth Opportunities: This role offers opportunities to gain experience in marketing, communications, and event planning. It also provides the chance to work with a diverse range of stakeholders and contribute to the overall success of the organization.
🌍 Location & Work Environment
- Office Type: On-site
- Office Location: Albion, NY
- Geographic Context: Albion is a small city located in Orleans County, New York. It is situated approximately 30 miles northwest of Rochester and offers a mix of urban and rural environments.
- Work Schedule: The work schedule is part-time, with the expectation of working some evenings and weekends as appropriate.
💼 Interview & Application Insights
- Typical Process: The application process involves submitting an online application, uploading a cover letter and resume, and providing contact information for three professional references. Applicants are encouraged to review the Notice to Applicants statement on the Cornell Cooperative Extension website.
- Key Assessment Areas: Applicants should be prepared to discuss their marketing and communications experience, as well as their ability to work independently and manage multiple projects simultaneously. They should also be ready to provide examples of their creative and innovative approaches to marketing and branding.
- Application Tips:
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
- Be prepared to discuss your familiarity with the Adobe Creative Suite and Microsoft Office Suite.
- Showcase your ability to communicate effectively through oral, written, and visual channels.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Access, Word, Excel, Publisher)
- Adobe Creative Suite (Acrobat, InDesign, Photoshop, Illustrator)
- Social media platforms (Facebook, Twitter, etc.)
- Website content management systems (CMS)
👔 Cultural Fit Considerations
- Company Values: Cornell Cooperative Extension values diversity, inclusion, and collaboration. It is committed to providing equal opportunities for all individuals and fostering an inclusive work environment.
- Work Style: The ideal candidate for this role will be proactive, self-motivated, and able to work independently. They will also be a strong communicator with excellent organizational skills and the ability to manage multiple projects simultaneously.
- Self-Assessment Questions:
- How do you align with Cornell Cooperative Extension's commitment to diversity and inclusion?
- How comfortable are you working in a fast-paced, dynamic environment with multiple priorities?
- How do you approach creative problem-solving and innovation in marketing and communications?
⚠️ Potential Challenges
- Role-Specific Challenges: This role may require working evenings and weekends as needed, which could impact work-life balance.
- Company-Specific Challenges: As a not-for-profit organization, Cornell Cooperative Extension may have limited resources for marketing and communications efforts compared to larger, for-profit companies.
- Industry-Specific Challenges: The marketing and communications landscape is constantly evolving, requiring the successful candidate to stay up-to-date with the latest trends and best practices.
📈 Similar Roles Comparison
- Career Path Comparison: This role can serve as a stepping stone to more senior marketing and communications positions within the organization or the broader industry.
- Industry-Specific Context: The individual and family services industry is highly competitive, with many organizations vying for the attention of the same target audience. Successful marketing and communications strategies are crucial for standing out and making an impact.
📝 Sample Projects
- Developing and implementing a comprehensive marketing and PR plan for a new program or initiative.
- Creating and distributing an annual report that highlights the organization's achievements and impact.
- Managing the organization's social media presence, including creating engaging content and growing the following.
- Coordinating a large-scale event, such as the County Fair, including securing sponsorships and managing logistics.
💼 Interview Questions to Ask During Interview
- What are the most significant marketing and communications challenges facing the organization currently?
- How does the organization support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the organization measure the success of its marketing and communications efforts?
- What opportunities are there for growth and advancement within the organization?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight the skills and experiences most relevant to this role.
- Prepare examples of your creative and innovative approaches to marketing and branding.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position.
- If you are selected for an interview, be prepared to discuss your marketing and communications experience, as well as your ability to work independently and manage multiple projects simultaneously.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
